advertisement

Quadruplicity Presentation

50 %
50 %
advertisement
Information about Quadruplicity Presentation
How-to & DIY

Published on February 12, 2009

Author: jhull

Source: slideshare.net

Description

Presentation at 2/12/09 Quadruplicity conference
advertisement

Turning Social Media Into Professional Networking Jason Hull Principal OpenSource Connections

Building Your Personal Brand Polly Black SVP CMO Bold Mouth, Inc.

What Is Social Media? Social Media - [soh-shuhl mee-dee-uh] - Noun People using decentralized, people-based networks to get the things they need from one another rather than from traditional institutions, like business or media

Most of Us Participate 10,000,000+ articles 5B views daily (average length 2.9 minutes) 8 hours of video is uploaded every minute 10B photos 113,000,000 blogs 73% of active online users have read a blog 39% subscribe to an RSS feed 57% have joined a social network 55% have uploaded photo Social-networking sites are officially more popular than porn sites Time Magazine

10,000,000+ articles

5B views daily (average length 2.9 minutes)

8 hours of video is uploaded every minute

10B photos

113,000,000 blogs

73% of active online users have read a blog

39% subscribe to an RSS feed

57% have joined a social network

55% have uploaded photo

Show of Hands Who belongs to social networks? Linked In, FaceBook, Twitter Who uses the internet to find out about products? Search engines, blogs, reviews Who subscribes to a site regularly? RSS feeds for news, blogs Who posts content? Product reviews, blogs, videos, photos Who has Googled their own name?

Who belongs to social networks?

Linked In, FaceBook, Twitter

Who uses the internet to find out about products?

Search engines, blogs, reviews

Who subscribes to a site regularly?

RSS feeds for news, blogs

Who posts content?

Product reviews, blogs, videos, photos

Who has Googled their own name?

Building Your Personal Brand

Social Media is Changing our World

Social Media for Small Business Relationship Building with Your Consumer Bryon Sabol

How are businesses using these platforms? Public Relations Relationship building Customer Service Consumer Generated Media: Who’s talking about you and why Enhancing their brand presence on the Internet

Public Relations

Relationship building

Customer Service

Consumer Generated Media: Who’s talking about you and why

Enhancing their brand presence on the Internet

Blogging, Podcasts, Video The most important PR tool for spreading good news about your company. Making it easy for people to find you and share your information for you. Brand yourself as the expert in your field. Highlight topics of your success and expertise. Increase your presence in markets you wouldn’t consider otherwise. If bad news arises, you have a collection of good news to fall back on.

The most important PR tool for spreading good news about your company.

Making it easy for people to find you and share your information for you.

Brand yourself as the expert in your field.

Highlight topics of your success and expertise.

Increase your presence in markets you wouldn’t consider otherwise.

If bad news arises, you have a collection of good news to fall back on.

Successful Use of Media DedeMed’s YouTube recipe videos receive over 2,500 views a day.

Facebook Fan Pages Communicate with everyone in your group. Invite people to be a part of your community. Create event pages.

Communicate with everyone in your group.

Invite people to be a part of your community.

Create event pages.

Twitter & Customer Service Comcast’s approach to Twitter. Addressing issues online.

Comcast’s approach to Twitter.

Addressing issues online.

Consumer Generated Media We can’t prevent CGM, but we can guide positive feedback and make it more easily available. Create an environment for more positive feedback.

We can’t prevent CGM, but we can guide positive feedback and make it more easily available.

Create an environment for more positive feedback.

When CGM Turns Bad Companies need to know how to respond quickly and effectively. Set up Google Alerts. RSS Feeds of Twitter, Blog search results.

Companies need to know how to respond quickly and effectively.

Set up Google Alerts.

RSS Feeds of Twitter, Blog search results.

An Example of Limiting Bad Exposure An overzealous employee gets Room 214 accused of bullying teachers. The story gets commented on by Kevin Rose. Over 2,000 people see in an hour this story on Digg and Seesmic.

An overzealous employee gets Room 214 accused of bullying teachers.

The story gets commented on by Kevin Rose.

Over 2,000 people see in an hour this story on Digg and Seesmic.

Room 214’s Quick Response The company responded immediately, apologizing on the sites where the bad exposure was occurring. Almost, immediately the statements spread and people on Digg and Seesmic began sticking up for the company. They turned bad PR into an opportunity that highlighted their company.

The company responded immediately, apologizing on the sites where the bad exposure was occurring.

Almost, immediately the statements spread and people on Digg and Seesmic began sticking up for the company.

They turned bad PR into an opportunity that highlighted their company.

Benefits of Social Networks Social Networking allows the consumer to communicate with you in mediums they are comfortable using. Allows the consumer to reach out to you for relationship building. Link generation. Google and Yahoo recognizes “buzz” over the internet about websites and then rank them higher in search results. Allows consumers who are actively searching for a product to find you easier.

Social Networking allows the consumer to communicate with you in mediums they are comfortable using.

Allows the consumer to reach out to you for relationship building.

Link generation. Google and Yahoo recognizes “buzz” over the internet about websites and then rank them higher in search results.

Allows consumers who are actively searching for a product to find you easier.

Social Networking at Work Marijean Jaggers

Marijean Jaggers

Social Media Continuum of Tools Publish Connect Collaborate Discover Connecting all of these tools and using them in the most effective, strategic ways possible extends your reach and helps build the community that supports your organization.

Social Media at Work Build business Generate leads for your work Keep your network current Review your connections to key people you want to meet and with whom you’d like to do business Ask for introductions (LinkedIn) Read their Web sites or blogs, follow them on Twitter and get to know them Look at who is attending the same events, and reach out to offer to save them a seat

Build business

Generate leads for your work

Keep your network current

Review your connections to key people you want to meet and with whom you’d like to do business

Ask for introductions (LinkedIn)

Read their Web sites or blogs, follow them on Twitter and get to know them

Look at who is attending the same events, and reach out to offer to save them a seat

Let them get to know you and your business by integrating social media tools Create and find content of interest to their business and relevant to yours, and share it with them Be a connector and offer to introduce others that have synergy Create opportunities for IRL connections Build Business with Social Media

Let them get to know you and your business by integrating social media tools

Create and find content of interest to their business and relevant to yours, and share it with them

Be a connector and offer to introduce others that have synergy

Create opportunities for IRL connections

Plug in and Be Valued Use social media tools to: Be smart about your industry, your community and your business partners Use a feed reader to stay on top of current news and information that is relevant to your workplace Share articles and blog posts using social bookmarking tools such as Del.icio.us Use Twitter to follow breaking news, thought leaders in your industry and members of your community

Use social media tools to:

Be smart about your industry, your community and your business partners

Use a feed reader to stay on top of current news and information that is relevant to your workplace

Share articles and blog posts using social bookmarking tools such as Del.icio.us

Use Twitter to follow breaking news, thought leaders in your industry and members of your community

Turning Social Media Into Professional Networking

Add a comment

Related presentations

Belief comes through hearing. In order to have belief, we must listen, but we also...

Presentation held at the Etsy Team Captain Summit in Berlin, March 14-16, 2014

Download hack tool @ http://dragoncity.cooldownloadz.com

An how-to build an inexpensive Arduino Board for 5 USD.

step by step guide on how small businesses can start payroll software in -mid-year.

CLC Trendspotting - The Technologies of Makerspaces, presented by Edward Iglesias ...

Related pages

Quadruplicity Presentation - HubSlide

Presentation at 2/12/09 Quadruplicity conference. Toggle navigation. BUSINESS; EDUCATION; TECHNOLOGY; TRAVEL; MORE TOPICS; Sign up
Read more

Sponsor | QuadruplicityQuadruplicity

... cvillechamber.com, quadruplicity.com; Facebook, Twitter), conference program, signage at conference, 2 minute “presentation” day of Quadruplicity.
Read more

2012 Quadruplicity Conference Survey

* 1. Please rate the KEYNOTE PRESENTATION by Dahlia Lithwick, Senior Editor/US Supreme Court Reporter:
Read more

Quadruplicity 2015 Conference - The Daily Progress: Local

The Daily Progress, Charlottesville News ... June 13, 2016 Today's Paper; Video
Read more

Conference Agenda - quadruplicity.com

Keynote Presentation Sponsored by Triple C Camp ... Quadruplicity 2016 Chair Address – Jessica Tiller, Estate Planning of Charlottesville
Read more

Barbara Hutchinson Presented 2013 Chamber Quadruplicity Q ...

Barbara Hutchinson Presented 2013 Chamber Quadruplicity Q Businesswoman Award At 2013 Chamber “Quadruplicity” Conference. Wednesday, February 13, 2013.
Read more

Quadruplicity Images - Photos - Pictures

Presentation Remotes Flash Products PowerPictures ... Quadruplicity Images, Pictures & Photos. PowerPictures – Great photos at affordable prices!
Read more

Astrology: Elements, Quadruplicities, and Polarities

Astrology: Elements, Quadruplicities, and Polarities. Fire, Earth, Water, Air, The Cardinal Signs, The Fixed Signs, ... Presentation. Free Astrology Database.
Read more

Cynthia Murray Enterprises - Testimonials ...

Hear what others are saying about Cynthia Murray Enterprises!
Read more