Published on August 19, 2013
The Rise of Domestic Medical Tourism and Effective Panel Use for Tourism Research Rudly Raphael – President, qSample Dr. Christine Oschell – University of Montana Dr. Simon Hudson – University of South Carolina The Rise of Domestic Medical Tourism and Effective Panel Use for Tourism Research
Text The Role of Research Panels in Montana Tourism Research Christine Oschell, PhD Director of Survey Research Institute for Tourism and Recreation Research (ITRR) University of Montana
Background • How does my institute work? • Why a panel? • Recruiting panel members. • Benefits of a panel.
Case Study 1: Gas Prices and Travel: What will happen? • Panel survey of previous visitors to Montana and those interested in Montana • Survey administered March 19- 27, 2012 • 627 respondents • http://surveyanalytics.com/s/ 1-1442120-2964638
Any Trip MT Trip Would spend less on discre2onary items 85% 65% Do less costly ac2vi2es 83% 64% Would eat out less 71% 54% Stay fewer nights in hotel/motels 65% 45% Change mode of transporta2on to MT 55% 17% Eliminate trips? 34% 14% How might rising gas prices affect your upcoming pleasure trips?
Case Study 2: Flexibility in Montana Travel • Panel survey done in February 2013. • Yielded 1,363 responses. • Informed major decisions for the Montana Office of Tourism. • Ease of sharing results. http://surveyanalytics.com/s/ 1-1442120-3111942
7 Domestic Medical Travel
8 Agenda • What is domestic medical travel? • Who are the key players? • Why the growth?
9 What is domestic medical travel? • Domestic tourism for the primary purpose of invasive, diagnostic, or lifestyle medical treatments.
Who are the key players? Medical Tourists Motivated By: Affordability Availability Opportunity to vacation Privacy and anonymity Advanced technology Better quality care Quicker access Medical Brokers Travel Agents Online Agents Employers Insurance Companies Direct Channel Hotels And Resorts Medical Medical Facilities -Invasive -Diagnostic - Lifestyle Demand Intermediaries Supply Source Market Externalities Economy Health System Political System Destination Externalities Destination brand Political Stability Accreditation Accessibility
Demand • Influenced by: – Affordability – Availability – Opportunity to vacation – Privacy and anonymity – Advanced technology – Better quality care – Quicker access 11
Boeing Co. has a similar arrangement for heart surgery at Cleveland Clinic for the company’s 83,000 nonunion employees, dependents and retirees. 16
PepsiCo employees covered by its health insurance plan can travel to Johns Hopkins Medicine in Baltimore for heart surgery and joint replacements with no out-of-pocket costs. 17
Lowe s have a deal with Cleveland Clinic making its cardiac care available to employees. 18
• After conducting medical tourism research in other countries, Galichia Heart Hospital decided to challenge itself to see if it could offer comparable prices on heart procedures and other services. • By cutting prices, the hospital found it was attracting an additional two medical tourism cases a week, or approximately 100 a year, which generates $1million in incremental revenue per year. 20
• Oklahoma is positioning itself as the medical tourism destination for oncology care in the U.S. 21
22 Why the growth? • 1. Growth in health and wellness • 2. A reaction to outbound medical tourism • 3. More employers and insurers are offering financial incentives to encourage workers to consider domestic medical • 4. The aging population and the baby boomer cohort • 5. Consumer trends • 6. Destinations see the health sector as an opportunity • 7. A recognition of the economic impacts • 8. Technology (e.g. Fresenius Medical Care)
1. Growth in health & wellness 23
2. A reaction to outbound medical tourism 24
Competing on Customer Service 26
3. Financial incentives • In 2009, a supermarket chain in Maine, with 27,000 employees, offered to send its staff needing knee or hip replacements to Singapore. The medical costs would be so low that the company would pay the employee s insurance co- payment of about $2,500 and the travel expenses for the employee and a spouse or companion. • The move attracted the attention of hospitals in Maine and Boston, who offered to match the Singapore prices. In the following two years, ten employees had the surgery, but all elected to stay in the U.S. 27
4. Aging population: Wooing Zoomers
“Over the hill? I’m just beginning to enjoy the view!”
5. Consumer Trends 31
Avg.=4 Avg.=2 Average number of vacation days left untaken: Vacation deprivation
6. Destinations see the health sector as an opportunity 33
7. A recognition of the economic impacts 34
Questions? For more information about qSample or to request a quote, visit our website at www.qsample.com 35