Published on March 14, 2014
How did you attract/address your target audience?
•A clear way in which I attracted my target audience was by clearly establishing the thriller genre, which is liked mainly by teenagers; therefore creating an opening sequence with an obvious genre would hopefully attract the right type of people.
• A vital part of addressing the correct target audience was learnt through my audience research. I asked a series of questions (attached on a different post within my blog) to ensure I knew exactly what conventions of thriller films my target audience enjoyed, common answers where the tension and suspense. Consequently I stated my opening sequence by establishing the sinister location and continued with the slow pace whilst my character was revealed, the pace then speeds up and the clip is left on a cliff hanger. . From this I have tried to successfully include the conventions my target audience enjoy to attract them to my media product.
• An easy way to attract my target audience is to create a main character of their age and possibly try and develop a narrative they could relate to. • The opening logos are an easy way to show the audience what to expect of the film, as if it opens with a Warner logo, the audience know they are watching a high budget well known film. Conversely my logo not being recognised will tell the audience they are watching a much smaller scale alternative film. • This is supported by the opening titles, as the actors being shown on the screen won’t be huge names such as George Clooney, they will be names the audience probably haven’t heard of so this once again addresses to the audience that this is a small scale film. This music throughout the opening of the film helps instantly attract the audience to the film as makes them feel anxious and uneasy from the start.
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