Published on March 14, 2014
Q4/Q5. Who would be the target audience for your media product? How did you attract/address your audience? Dan Wild! Ross Galloway! Will Burden
Core target audience ❖ Demographics: - 15-28 year olds - Male and female - ! ❖ Psychographics: - Enjoy (supernatural) horror ﬁlms - Adventurous and daring - Antisocial behaviour
Character Appeal ❖ The teenage boys in our ﬁlm appeal to our target audience, because they match our description.! ❖ They are naive teenage males, who are adventurous enough to venture in to the house rumoured with a demon woman.! ❖ This will attract our target audience as they can relate to the teenage males.
Character Appeal ❖ For the majority of our ﬁlm, we conformed to conventions of supernatural horror.! ❖ This means that any fan of supernatural horror should already be familiar with our ﬁlm even without any prior knowledge of it.! ❖ This is good as we can presume that anyone who has chosen to watch it on the basis that they like supernatural horror, will like ‘Wakeﬁeld Manor’.
Initial Research ❖ We created a questionnaire on survey monkey which tested our concept, then sent it out to our target audience.! ❖ An analysis of this survey is up on our blog. Audience Research Analysis
Pitch ❖ We presented our pitch to our media class and got feedback about our ideas. ! ❖ Our class luckily fall into our target audience. ! ❖ We were made aware of certain improvements that would help our ﬁlm to look professional and conform to conventions of supernatural horror.! ❖ An analysis of our pitch is up on our blog. Pitch Analysis
Rough Cut ❖ We presented our rough cut to our media class and got feedback about our ideas. ! ❖ We showed them two rough cuts.! ❖ 1 being the rough cut on our YouTube channel.! ❖ 1 being a rough cut with our ﬁnal shots before we got in to the detailed editing.
Rough Cut ❖ The ﬁrst rough cut was to demo our story board and test location.! ❖ We got feedback about how to maximise verisimilitude and show our story convincingly.! ❖ This mainly focused around mise-en-scene and dressing our set.! ❖ This was achieved in the ﬁnal cut.
Rough Cut ❖ The second rough cut was to demo the shots; order and length, basic titles we had at the time, and a basic sound mix.! ❖ We identiﬁed that everyone loved the tracking back from the door shot.! ❖ We identiﬁed that our titles needed to be positioned better.
Final Cut ❖ After completing our ﬁnal cut, we tested it twice to our target audience.! ❖ Once to our media class.! ❖ Once in a focus group.
Final Cut ❖ When testing to our class ______.! ! ! ! ❖ (I missed the lesson to need to talk to my group)
Final Cut ❖ We held a focus group of 10 people, who watched our opening then ﬁlled out a few questions.! ❖ It was conventional of the supernatural sub-genre.! ❖ Everyone was interested in watching more.! ❖ It looked professional, and most said it was clear.! ❖ The most effective shot was the tracking out from the door.! ❖ The most frightening aspect was the sound mix.
Appealing to Audience ❖ After our focus group and class viewing it is evident that we have appealed to our target audience.! ❖ Everyone that watched was interested in continuing the ﬁlm, and the majority found it effective and conventional.
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