Published on February 19, 2014
What have you learned from your audience feedback? Hanifa Kamal
Prior to making the documentary, in the researching and planning stage, we conducted questionnaire (a small pilot study), to see their views on tattoos and what types of things they like to see in a documentary.
We did discover some significant results, for example: 70% of people asked strongly agreed that the workplace does discriminate against people with tattoos. With this result in mind, when we were looking for people for our expert interviews, we wanted to find an employer to interview so that we could ask him this question and give his reasons.
Seeing as it was 50% who preferred facts and figures and 50% who preferred case studies, we tried to incorporate both into our documentary. We used facts in the voiceover to educate the viewers on the history of tattoos. The case studies were the expert interviewees who actually have tattoos who are in employment. We asked them to reflect on their own personal experiences of tattoos in the workplace.
After finishing our documentary, we conducted another questionnaire to see what people thought about it. We asked them about our documentary, double page spread and radio trail.
To know if we’ve achieved in making a successful, people have to actually enjoy the documentary: 15/15 people said that they enjoyed Skin Deep. I have learned from this unanimous vote that people actually enjoyed our documentary. I think this is because we did take into account what people wanted in the first questionnaire in the research and planning stages.
From this question, I have learned that 5/10 people thought that the sound levels were not appropriately managed. Some people wrote that in some places in the documentary, the music was either too quiet or sometimes overpowering. Listening back to the documentary, I do hear when there are cases when the sound levels aren’t managed that well.
Did you learn any new information? Yes No 15 0 We asked if people learned new information from our documentary. 100% said yes which is what we were aiming for. From this result, I have taken away the idea that in order to make a documentary work, the viewer must take away some sort of new information as watching a documentary without any new information would be that engaging.
We asked, “Did the radio trail want you to make you watch the documentary”. 2/15 said that the radio trail didn’t want to make them watch the documentary. Perhaps this is due to the fact that this topic of tattoos is something that they’re not interested in. One person wrote on the questionnaire that the voice over was a little rushed which made them not want to watch it. This is a valid point because it does a little too quick in some parts of the voice over.
For the double page spread, we asked if the overall style fits in with Radio Times. 13/15 said yes which is great as we tried to emulate the style of a double page spread of Radio Times as close as we could.
To conclude Audience feedback was vital for the beginning of the project, as we needed to find out what people actually want in a documentary in order to make it appealing. From those results, you could start to plan what types of things could go into the documentary. We saw the results of the questionnaire as advice. We took the advice of the people, and feature it into our documentary.
Audience feedback after we had finished the documentary was key as we could find out what we did well and what we didn’t do so well. I have learned that sound levels are extremely important. Even if it is slightly louder than the voice over/interview, it does get noticed. Not appropriately managing the sound levels can hinder the overall quality of the documentary.
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