PW EMEA RM Prague 2007 Iberian Peninsula Presentat

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Information about PW EMEA RM Prague 2007 Iberian Peninsula Presentat
Travel-Nature

Published on March 14, 2008

Author: Gabriel

Source: authorstream.com

Working the Markets Spain & Portugal:  Working the Markets Spain & Portugal Philipp Weghmann EMEA Regional Meeting 2007 Spain – Market Trends (2006 vs 2005):  Spain – Market Trends (2006 vs 2005) Good News! The Spanish travel more and more 2005: 171 Million Trips (+6.8%) 799 Million Roomnights (+8.0%) 2006: (6% growth estimated) However: 93.4% of trips within Spain. Only 6.6% (+6.7%) of trips are to foreign destinations. Purpose: Leisure Trips: 56.1% Visit F&F: 20.9%, Business: 18.4% Spain – Market Trends (Continued 1):  Spain – Market Trends (Continued 1) Where do they travel to? Europe: 77%, Latin America: 10.1%, Morocco: 4.5% Most Important Destinations France (21%), Portugal (14%), Italy (8.1%), Andorra (7.5%), Germany (5.4%), UK (5.4%) What regions should you focus on? Catalonia: (26.1% of totals trips outside Spain) Madrid: (19.1%) Valencia: (11.6%) Leisure Travel Trends:  Leisure Travel Trends 90% of all leisure trips take place inside the country (such as driving to family or friends) Main purpose for Leisure trips is Cultural (64,1%) Low costs now connect Spain to nearly every country in Europe  potential for more weekend trips outside Spain The Spanish are beginning to discover non European destinations Africa & Asia becoming increasingly popular Consortia:  Consortia Key Accounts (Preferred Partners) American Express (2 BTCs & 34 Implants) BCD Travel (5 BTCs & 8 Implants, e.g. Mango) Carlson Wagonlit (10 BTCs & 102 Implants) About 20 managed accounts in IP E-Commerce:  E-Commerce E-Commerce is booming! Growth: The top 7 online agencies generated € 539 Millions worth of revenue (+126%) Forecast for 2006: +76%, Forecast for 2007: +57% (See next slide for details on the top 7) Slide7:  The Top 7 Virtual Agencies Group Travel Trends:  Group Travel Trends Mainly Incentives and Congresses Shorter lead time, average: 30 days Lead time for larger events: 1-2 years Traditional European destinations still popular (Paris, Rome, Lisbon, …) London not affordable any longer for many planners New sought after destinations include Istanbul, Edinburgh, Dublin Outside Europe the most demanded is Morocco as well as Latin American destinations Upcoming Events In IP (summary):  Upcoming Events In IP (summary) (1) SITC (April 19 – 22), Barcelona ALL SEGMENTS, Regional Fair (2) PHG Roadshow (October 1 – 5) Barcelona & Madrid ALL SEGMENTS (3) EIBTM (November 27 - 29) Barcelona MICE (4) BTL (January 2008) Lisbon ALL SEGMENTS (5) FITUR (January 30 – February 3, 2008), Madrid ALL SEGMENTS

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