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Putting the Customer at the Center of Your Testing Strategy

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Information about Putting the Customer at the Center of Your Testing Strategy
Marketing

Published on September 23, 2014

Author: maxymiser

Source: slideshare.net

Description

Customer-centric testing is the best way to learn what travel customers like, what they need and what experience will inspire them to return before their next trip.

Putting the Customer at the Center of Your Testing Strategy will teach travel brands what it means to build insightful tests using both quantitative and qualitative customer data.

This webinar covers:

-Customer-centric A/B & multivariate testing
-Understanding your customer segments
-The tools you need to get the most out of testing
-Use cases from leading travel brands

Speakers:

Chris Hicken
Chief Operating Officer, UserTesting

Chloe Lind
Managing Consultant, Travel, Maxymiser

Turn your testing towards the customer for a strategic shift that will help you out pace the competition.
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