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Putting a Face on Your Brand

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Information about Putting a Face on Your Brand
Design

Published on March 13, 2014

Author: LaurenSmith11

Source: slideshare.net

Description

While every company has a brand, even by default, it is crucial to accurately express it visually. The face of a company is everything the public sees that defines the brand in visual terms whether it's a logo, website, brochure, sales sheet, presentation, product package, advertising or social media. All of a company's visual touch points should be a consistent expression of its personality and reinforce its culture and core values.
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Putting aFaceon YourBrand Lauren Smith Communications Design

Whatis Visual Branding? Lauren Smith Communications Design

• Avisual expressionofbrand personality • Puts a“face”on your business • Creates a unique and memorable look • Separation from competitors • Encourages brand loyalty • Ensures consistency

Building a Visual Vocabulary Lauren Smith Communications Design

• Image style • Logo usage standards • Typographic standards • Color standards • Literature design guidelines • Packaging design guidelines • Website design guidelines • Presentation templates • Email templates

Lauren Smith Communications Design

Logos

Brochures

Websites

Blogs and Social Media

Packaging

Sales Literature

Newsletters

Presentations Strategic Imperatives Improve Customer Service Lower Cost of Operations Grow Profitably What’s Required Flexibility Functional Depth Unified Lifecycle WhyGuidewire Exists G U I D E W I R E S O F T W A R E P r o p r i e t a r y a n d c o n f i d e n t i a l Strategic Imperatives Improve Customer Service Lower Cost of Operations Grow Profitably What’s Required Flexibility Functional Depth Unified Lifecycle WhyGuidewire Exists G U I D E W I R E S O F T W A R E P r o p r i e t a r y a n d c o n f i d e n t i a l Strategic Imperatives Improve Customer Service Lower Cost of Operations Grow Profitably What’s Required Flexibility Functional Depth Unified Lifecycle WhyGuidewire Exists G U I D E W I R E S O F T W A R E P r o p r i e t a r y a n d c o n f i d e n t i a l

Advertising

Digital Media

HowWe DoIt Lauren Smith Communications Design

1 Research & Planning 2 Project Brief 3 Exporatory Design 4 Client Review 6 Client Review 7 Style Guide 8 Client Approval The Process 5 Refine Design

TheValue ofVisual Branding Lauren Smith Communications Design

• Makes the right “first impression” • Inspires confidence • Attracts new and better customers • Makes your company “top of mind” • Reinforces quality and professionalism • Enhances reputation • Creates trust

OurClient Partners Lauren Smith Communications Design

Benu BioInsights Dow JonesTelerate Foglight Software Guidewire Hewlett Packard Intel Intersperse Luminate Software PeopleSoft Resumix SanDisk Scimagix Symantec SVForum Terayon ViewCentral Visa International

Awards and Recognition Lauren Smith Communications Design

American Advertising Federation American Center for Design American Corporate Identity American Institute of Graphic Arts Art Direction Magazine Art Directors Club of Los Angeles Art Directors Club of New York Art Directors Club of San Francisco Communication Arts Magazine

Critique Magazine Graphic Design USA Graphis Books How Magazine Logo 2000 Print Magazine San Jose Ad Association Studio Magazine Western Art Directors Club

WhatOur ClientsSay Lauren Smith Communications Design

“Lauren took our vision for the company and turned it into reality. We ended up with a professional image ideally suited to our target audience. This was the first time I worked with a designer in this way. His process really helped us find the right focus for our company.” —FELICIA GENTILE, PRESIDENT, BIOINSIGHTS

“I have worked closely with Lauren for more than a decade, in several different companies, on a broad range of design initiatives. He combines original, arrest- ing creative concepting with a strong business sense and a problem-solving orientation. I recommend him very highly.” —JOE HNILO, VP OF MARKETING, FOGLIGHT SOFTWARE

“Our worldwide charity took a great leap forward when Lauren Smith came to our rescue. In Lauren’s initial interview with our staff, he immediately grasped our values and goals. Since he began implementing our new communications strategy our donations have doubled.” —KAREN KOTOSKE, EXECUTIVE DIRECTOR, AMISTAD INTERNATIONAL

925.454.2993 lauren@laurensmith.com www.laurensmith.com Lauren Smith Communications Design

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