Published on March 4, 2014
Engaging Employees during Change
Reasons for failure Experts estimate that 70% of change efforts fail A key reason for change projects failing is lack of engagement, connection or action across the organisation. In today’s world of constant change employees are tired of new change programmes and confused over the specific actions required or intended outcome of new initiatives. Employees often dismiss change as just the next management cause or ‘programme of the day’. A truly effective change programme will connect with employees throughout the organisation, involve them and encourage collaboration. Employees who are passionate about the purpose of a change will not only initiate change themselves but also become champions for change across the whole organisation.
Create Change Champions Build a diverse team of change champions Create a team of change champions, a ‘Catalyst Community’, to support engagement across the organisation. Detractors Healthy Restless Handpick this team from each division or group affected by change. Innovators Actively seek out sceptics, influencers and supporters to create a diverse team who can provide insight into local practices and possible areas of resistance. Connectors Mirrors Create connection through the organisation by identifying and uniting a team of change champions
Co-create and share ownership Create the ‘tipping point’, through local influence Engage with the Catalyst Community to co-create change – work together to define an effective change approach, communication messages and explicit behaviour changes at the ‘grass-roots’ level. Encourage healthy debate to highlight any concerns or potential resistance to change enabling rapid response and reaction. Empower your change team to become true ambassadors of change – leading initiatives at a local level to engage others in developing change activities.
Key steps to create a Catalyst Community Define Purpose & Gain Support Define the purpose of the Catalyst Community and gain Senior Leadership support. Select Change Catalyst Team Members Identify selection criteria for members of the Catalyst Community, select volunteers / recruits (with line managers.) Conduct Kick-Off Session / Training Hold a kick-off meeting, set the community charter and objectives, provide the team with training to support change. Communicate to the organisation Make the organisation aware of the Catalyst Community and provide methods or tools for easy interaction. Collaborate Set up tools for on-going collaboration and meet regularly, virtually or face-face, to co-create aspects of of change. Reward & Recognise Say thank you for the contribution and efforts of the Catalyst Community, reward and recognition are key.
About Purple Change Purple Change are organisational development and change specialists working with clients to accelerate change and optimise performance in their organisation. Benefits we deliver are: • Rapid benefits realisation through accelerated pace of change • Reduction of the costly impact of change from poor motivation and low productivity • Change Capability development for your leaders and managers For further information please contact us at: info@PurpleChange.co.uk www.PurpleChange.co.uk