Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Gardner

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Published on March 19, 2014

Author: booknetcanada

Source: slideshare.net

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"Publishing with an Audience: An Experiment from Sourcebooks and Wattpad" - Dominique Raccah (Sourcebooks) & Ashleigh Gardner (Wattpad) at BookNet Canada's Tech Forum - March 6, 2014

Publishing With An Audience &

MONTHLY ! 25 MILLION Members ! 85% Mobile ! 5 BILLION Minutes ! 2 MILLION Uploads ! 8 MILLION Comments

Sourcebooks’ continuous evolution…

the problem: This model evolved to distribute objects, not information or ideas Risk Power

New Kinds of Value in Every Vertical Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing

New Kinds of Value in Every Vertical Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing

New Kinds of Value in Every Vertical Creative Content Partners Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing

New Kinds of Value in Every Vertical Creative Content Partners Retailers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing

New Kinds of Value in Every Vertical Creative Content Partners RetailersPublishers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing

New Kinds of Value in Every Vertical Creative Content Partners RetailersPublishers Readers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing

Shakesperience Put Me In The Story Discover a New Love Extending the book — Content, format and experience

Simple Truths

Put Me In The Story

2013 YTD Sales by Units 0 1000000 2000000 3000000 4000000 Adult Fic Adult NF Kids (ALL) Kids (not YA) YA Print eBooks 63% 35% 14% 10% 38%

Serialization ! Mobile Reading 85% Mobile Writing 50% (!) ! Push Notifications ! Call to Action “Candy Crush Effect” ! Serial Writing vs. Serial Distribution ! !

Social Reading ! Optimized through serialization ! Inline Commenting ! Social network !

Enthusiasts and Superfans Fan Fiction ! Fan Art ! #wattpad

Publishing With An Audience &

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