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Publishing data by default - How to respond to a multi-channel, multi-device digital world

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Information about Publishing data by default - How to respond to a multi-channel,...
Business & Mgmt

Published on February 25, 2014

Author: AndrewLVandA

Source: slideshare.net

Description

Looks at how data publishign can decouple front end services from back end systems to allow rapid and responsive service development
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Andrew Lewis, Digital Content Delivery Manager www.vam.ac.uk/digital Publishing data by default How to respond to a multi-channel, multi-device digital world Culture by numbers Leeds Data Mill, 25 February 2014 Victoria and Albert Museum

Data Rocks

Mutation

Web access is mutating Mobile Device Diversity - the growing variety of devices, computing styles, user contexts and interaction paradigms will make "everything everywhere" strategies unachievable. Improved JavaScript performance – Growth of HTML5 and the browser as a mainstream enterprise application development environment. The Era of Personal Cloud - The personal cloud era will mark a power shift away from devices toward services. The Internet of Everything - expanding beyond PCs and mobile devices into enterprise assets such as field equipment, and consumer items such as cars and televisions. Gartner. The Top 10 Strategic Technology Trends for 2014. (October 2013)

Let’s talk about computers

Google. The New Multi-Screen World. Understanding cross-platform consumer behaviour (published August 2012)

Google. The New Multi-Screen World. Understanding cross-platform consumer behaviour (published August 2012)

Visit-planning content mapped to consumer device use 1. 2. 3. 4. Visit Us What’s On Exhibitions All Visits Desktop Mobile August 2011 – August 2013 Tablet

Mutation requires flexibility…

V&A collections API - launched 2008

V&A events API - launched 2011

A pleasurable way to discover what’s in, and what’s on at, the V&A • Familiar gesture-based controls - Pinch and zoom, drag-and-drop, etc • Feels like an app, but it’s an html5 web page • SVG images zoom with no loss of quality, responsive on large screens www.vam.ac.uk/map

Optimised for discovery on a tablet because… • Tablet ownership by UK adults doubled 2012 to 2013 to 24%* • More than a third of V&A visitors own a tablet device (above national average)+ • One in ten households has more than one tablet* • Bedrooms, and main TV rooms, are popular locations to use a tablet* • Main tablet uses - ‘Entertainment’ and (50%) ‘easy access to the internet’ (45%)* Tablets = enjoyable way to leisurely browse the web * OFCOM. Communications Market Report 2013. (published August 2013) + V&A Mobile usage visitor survey, 2012. Commissioned by V&A Digital Media and Learning departments and conducted by Fusion/Frankly Green and Webb

Also works on phones (for at least 95% of V&A mobile web users) V&A mobile web access • • • • • iOS Android iOS 75% Android 21% BlackBerry 1% Windows Phone 1% Also-rans… 2%

Objects Collection data fed via web API V&A Digital Map – optimised for enjoyable discovery on a tablet www.vam.ac.uk/map

Events Event data fed via web API V&A Digital Map – optimised for enjoyable discovery on a tablet www.vam.ac.uk/map

Digital elements of a museum visit… screen use is contextual Awareness Discovery Journey Activity: social digital Location: anywhere Screen: mobile Activity: leisurely discovery Location: home Screen: tablet Activity: wayfinding Location: on the move Screen: mobile Activity: leisurely discovery Location: Museum Screen – provided + user’s Mobile optimised Visit Us page The awesome V&A Twitter, Facebook, etc Digital map, What’s On Being here

Mobile STC Furniture gallery digital label Search the Collections (STC) Digital map Website auto-display module One chair. One authoritative digital asset. At least five uses

Andrew Lewis, Digital Content Delivery Manager Free stuff /connections V&A Digital Media blog: I tweet about stuff at: These and other slides at: www.vam.ac.uk/api/ Victoria and Albert Museum www.vam.ac.uk/digital twitter.com/rosemarybeetle slideshare.net/AndrewLVandA

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