Publishing - A case study for the Nea Kriti newspaper

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Information about Publishing - A case study for the Nea Kriti newspaper

Published on December 9, 2016

Author: StefanParaschiv

Source: slideshare.net

1. CYCLE SA A case study for the Nea Kriti newspaper

2. Cycle SA Case Study for one of the largest publishing houses in Greek rural area Issued in 2000, New Crete (pronounced "Nea Kriti") is the first Cretan newspaper circulating throughout the island. The paper follows European newspapers standards in appearance and theme, issued from Monday to Saturday (58-60pp, 12.000 copies, 3.000 subscribers), along with a weekly sports magazine. Apart from the printed edition, readers can also have access in the newspaper's content via mobile phones (iOS) and PC. The insights  Declining use of printed formats; digitalized channels turning into an integral part of modern publishing process  Cope with the demands of this new era for publishing industry, i.e. specialized content production process per channel etc  A regional newspaper facing difficulties like having to provide news coverage for 4 different counties and finding high-skilled staff for each communication channel  Challenges Smooth transition to a modern publishing model Easy and fast exploitation of digital channels  Solutions Newsasset Agency edition  Benefits Unified platform to create, manage and distribute news content via multiple channels Significant reduction of the production process Increase readers’ volumes

3. Cycle SA Case Study for one of the largest publishing houses in Greek rural area The project  In 2012 Cycle SA proceeded to the radical reorganization of its information system, selecting newsasset Publishing Edition after an extensive market research for the ideal editorial, content management and multi channel distribution platform. The solution  Nea Kriti took advantage of the Integrated newsroom concept to secure the joint creation, management and distribution of primary news content for each outlet, via a single editorial team, with no special skills.  The solution was enhanced with the Web Access subsystem, which provided full editorial and news coverage functionality even remotely.  The Layout Director module bridged the Integrated newsroom team and the Production Department (i.e. layout process) through interactive features and automatic paging processes  Real time, dynamic content update in web and mobile channels, with one click Goals  Bring the business into the modern era with a competitive advantage  Streamline editorial workflow to achieve seamless information flow to multiple distribution channels

4. Cycle SA Case Study for one of the largest publishing houses in Greek rural area Benefits  Unified archiving system, with enhanced search filters  Significant reduction of the production process and time and improve the appearance quality.  Increase readers volume deriving from online & mobile channels  An agile, open architecture platform, fully expandable to meet any additional future requirement , that ensures a quick return on the investment and its long lasting duration.  «newsasset Publishing offers a single archive system, with unique search and content discovery capabilities, ensuring in that way, its reuse. Moreover, its ability to seamlessly work with widely used desktop applications such as MS Word, Open Office or Adobe Photoshop, secured the platform's rapid and fully productive utilization from its end user». Mr. Antonis Dimitriou, CEO About newsasset suite Newsasset is an innovative cross-media suite covering the needs of any contemporary publishing or news agency organization regarding a) the overall planning and multimedia production workflow, b) digital asset and content management & archiving process, c) cross channel publishing and distribution requirements. Newsasset is a unique, fully scalable, cost-efficient multi-channel publishing system, integrated with powerful digital asset management functionalities. Newsasset editorial system is build around the Integrated newsroom concept, to efficiently meet with all editorial steps, incl. planning, gathering & selecting, creating, editing & producing, publishing/distributing & archiving of static, dynamic and interactive content for all media channels, via a friendly, industry-standard interface.

5. www.newsasset.com

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