Public Sector Digital Marketing - Bullseye

0 %
100 %
Information about Public Sector Digital Marketing - Bullseye
Business & Mgmt

Published on July 3, 2009

Author: jasondavey

Source: slideshare.net

Description

Public Sector Digital Marketing - now and in the future.

Presentation delivered by Jason Davey at the 'Public Sector Marketing' conference held in Sydney, Australia in June 2009.

For more information, visit http://www.bullseye.com.au

Public sector DIGITAL MARKETING NOW AND IN THE FUTURE Jason Davey MANAGING DIRECTOR – DIGITAL MARKETING

Agenda: THE DIGITAL LANDSCAPE TODAY SOME CASE STUDIES YOUR FIRST STEPS INTO SOCIAL MEDIA

TODAY’S ENVIRONMENT The internet has provided people with unprecedented access to information. People are now more marketing savvy than ever before and have become cynical about advertising Armed with the facts, people are sharing information and driving changes in behaviour (and in government!)

76% don’t believe that companies tell the truth in advertisements Source: Yankelowich





MASSES COMMUNICATION

Social media impacts your reputation: BLOGS 29%have started a blog 62%read blogs Source: Universal McCann Power to the people - Social Media Tracker Wave 3 – Australian figures

Social media impacts your reputation: BLOGS 34%post opinions 36%think more positively Source: Universal McCann Power to the people - Social Media Tracker Wave 3 – Australian figures

Social media impacts your reputation: VIDEO 100M+videos 83%watch videos online Source: Universal McCann Comparative Study on Social Media Trends, April 2008

Social media impacts your reputation: SOCIAL 57%joined a social network 53%uploaded photos Source: Universal McCann Comparative Study on Social Media Trends, April 2008



SO WHAT SHOULD YOU BE DOING?

DELIVER VALUE IN YOUR MARKETING.

Or,more simply put… CREATE VALUABLE CONTENT YOU WILL GET FREE MEDIA! that people will want to share.

Weather/UV Widget Select your location Provides real-time weather and UV info direct to your desktop Sun protection advice and reminders

Select your location

Provides real-time weather and UV info direct to your desktop

Sun protection advice and reminders

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

62 Communications and Public Relations ... - Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed?
Read more

Investigating the future of social media: Public Sector ...

future of social media: Public Sector Congress ... Bullseye Director Intersticia ... insight into ‘future’ social public sector marketing and
Read more

Brand Design | Bullseye Food Marketing

Bullseye Food Marketing is ... and specialist business development solutions custom-built for the food sector. marketing, ... Our digital marketing team ...
Read more

Morning Bulletin: The Archers bullseye, Eggs and Bacon Bay ...

Public Sector; Telecoms; ... Morning Bulletin: The Archers bullseye, ... Customers now have physical and digital identities, ...
Read more

BULLSEYE | St Leonards, Australia | DIGITAL CREATIVE ...

Bullseye is a full service digital agency with ... Digital marketing ... Solutions and Practical Insights for Women in the Public Sector to Maximise ...
Read more

Bullseye (Asia Pacific) - digitalqld.com.au

Bullseye (Asia Pacific) Who ... integrated digital marketing and technology services agencies, servicing a wide variety of public and private sector ...
Read more

International Business Review presents: SOCIAL MEDIA for ...

International Business Review presents: ... digital marketing and communication ... - Understanding digital customer behaviour – public sector perspectives
Read more

Digital Futures Forum 2012 - Institute of Public ...

Digital Futures Forum 2012 ... this role is to work with businesses and the public sector to identify ... Tentacle Digital Marketing
Read more