Published on July 3, 2009
NOW AND IN THE FUTURE
MANAGING DIRECTOR – DIGITAL MARKETING
Agenda: THE DIGITAL LANDSCAPE TODAY SOME CASE STUDIES YOUR FIRST STEPS INTO SOCIAL MEDIA
TODAY’S ENVIRONMENT The internet has provided people with unprecedented access to information. People are now more marketing savvy than ever before and have become cynical about advertising Armed with the facts, people are sharing information and driving changes in behaviour (and in government!)
76% don’t believe that companies tell the truth in advertisements Source: Yankelowich
Social media impacts your reputation: BLOGS 29%have started a blog 62%read blogs Source: Universal McCann Power to the people - Social Media Tracker Wave 3 – Australian figures
Social media impacts your reputation: BLOGS 34%post opinions 36%think more positively Source: Universal McCann Power to the people - Social Media Tracker Wave 3 – Australian figures
Social media impacts your reputation: VIDEO 100M+videos 83%watch videos online Source: Universal McCann Comparative Study on Social Media Trends, April 2008
Social media impacts your reputation: SOCIAL 57%joined a social network 53%uploaded photos Source: Universal McCann Comparative Study on Social Media Trends, April 2008
SO WHAT SHOULD YOU BE DOING?
DELIVER VALUE IN YOUR MARKETING.
Or,more simply put… CREATE VALUABLE CONTENT YOU WILL GET FREE MEDIA! that people will want to share.
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