Published on April 27, 2014
Prototyping & Testing. Jochen Guertler, Design Thinking Experience Day d.school Potsam – April 15th 2014
Where are we at the moment?
© SAP 2012 | 4 “Prototyping is problem solving. It is culture and a language. You can prototype just about anything – a new product or service, or a special promotion. What´s count is moving the ball forward, achieving some part of your goal. Not wasting time.”- Tom Kelley
© SAP 2012 | 5 Why prototyping? • Deeper understanding though doing and thinking with your hands • Overcome “talking phenomenon” by bias towards action • Enable co-design between your, your team, your client and your user
© SAP 2012 | 6 Prototyping should be rough, right and rapid.
© SAP 2012 | 7 “The best way to experience an experience is to experience it.”
© SAP 2012 | 8 System critical functions. Find them and define ways to test them.
© SAP 2012 | 9 3D Paper Prototypes.
© SAP 2012 | 10 Role Plays § Show the solution through the user‘s eyes. § Use a role play to show the impact of your idea, e.g. like “a day in the life” of your persona. § Don‘t try to be too perfect. “Feeling the idea is key, not perfect make up“.
Storyboards • Visualize your solution. • Make it tangible by sketching it out. • Storyboards help viewers to share the holistic experience a user of a product or service might go through
© SAP 2012 | 12 Low-Fidelity Mockups & Paper Wireframes • Demonstrate the functionality and the (Look)&Feel of your solution. • Compose low fidelity mockups by using traditional material. Do not code them. • Don‘t try to be too perfect. Key functionality and screen flow is key, rather than finalized screenshots.
© SAP 2012 | 13 Prototyping is Teamwork • See prototyping as way of communication inside the team • Not only the expert in the team should do it • Split up and work in parallel • Iterate also within the team while prototyping
© SAP 2012 | 14 Make Space for Prototyping • Materials should be always visible and easy to access • Prototyping needs space • Enable the team to prototype together
© SAP 2012 | 15 Prototyping should be timeboxed • Show unfinished stuff – you will get better and more honest feedback • Do not fall in love with your prototype!
© SAP 2012 | 16 Let the prototype speak for itself while testing, but know what you want to learn.
© SAP 2012 | 17 Create a Test Plan. • WHAT do you test? • HOW do you test it? • WHY is this relevant for you?
Address the right question …and create the right solutionHow to Capture Feedback From Your Users?
© SAP 2012 | 19 ① Create a testplan for the WHAT, the HOW and the WHY ② Create a storyline to show how a user employs the solution to reach the goal. ③ Take your prototype(s), revisit end-users and take them through a scenario that shows how to reach the goal with the new solution. ④ Listen carefully to what they say. ⑤ Capture and later synthesize all feedback. ⑥ Iterate your idea based on the feedback from your end-users.
© SAP 2012 | 20 “Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford.
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