Prototyping & Testing

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Information about Prototyping & Testing
Business & Mgmt

Published on March 17, 2014

Author: Pullapproach



How to move from Prototyping into Testing!

Kyued Up Prototype + Test 3.15.14

E D I P T Empathize Define Ideate Prototype Test

1 minute Describe your solution and how it solves the problem.

What does (their) product do? How does (their) product work? What does it feel like to use (their) product? 1 minute

What does (their) product do? How does (their) product work? What does it feel like to use (their) product? Value Proposition BENEFITS FEATURES EXPERIENCE

Value Proposition Canvas Benefits Features Experience Wants Needs Fears Substitutes CustomerProduct

 Determine the key points to communicate  Remove everything non-essential  Make the key point STAND OUT Guest Speaker Tom Bishop

Value Proposition Clear, compelling statement about why you are different and worth buying – Steve Blank

Why: To evolve the idea P Prototype

The value of an idea is zero unless it can be communicated

Why: To evolve the idea How: Creating things that will be modified, refined and/or thrown away P Prototype

Simple does not mean unsophisticated. “Magic Pocket”

Techniques Sketching Storyboard Model Role-play Videography

Why: To find out current user experiences, needs, motivations, emotions and values T Test

Testing Guidelines Plan Define feedback desired Stay neutral Encourage interaction and changes Take notes

Create an Experience Map 5 minutes

Write the questions you want to answer for each “moment” 5 minutes

What kinds of prototypes will help you to answer each question? 5 minutes

3 minutes Which question needs to be answered first?

Begin Testing prototype

Keep iterating.

1. Create a brief video to explain the Value Proposition • How does this solution uniquely address/solve the problem? • What are the key aspects of the solution? • How do you know that those qualities are important to the user? (convenience, price, accessibility, etc.) 2. Create a prototype that shows how your solution works • Storyboard, video, drawings, etc. • When and how would they use it? (See Dropbox video) 3. Test prototype with users to get feedback • Take notes

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