PROSPR - Become Your CEO

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Information about PROSPR - Become Your CEO

Published on February 12, 2014

Author: RoryJohnOBrien



PROSPR allows users to become CEO's of their personal finances where they are tasked to hire their board of directors (friends) to help them create and maintain a budget. Using account aggregation, users have the ability to create and approve a budget and view in real-time if they are maintaining it. As the month goes on, their public stock price will fluctuate based on their meeting budget requirements. All their finances in one place with real-time budget and fraud alerts.

Become Your CEO Rory O’Brien | Founder

Our team Text Rory O’Brien Matthew Pierce Gabriel KLEIN Hustler/Hipster Hipster Hacker

What is the problem? People don’t stick to a budget because they are held accountable to no one but themselves. Personal finance can be confusing to most and not on the forefront of their minds. Financial decisions tend to be ignored creating greater problems down the road. Conclusion There is very clearly a gap between knowledge and behavior that needs to be bridged.

Our Solution Hold users accountable to their budget by inviting their friends to create, manage, and monitor their budget. Create a budget for each individual Manage budgets in real-time Reward users who meet their goals

Market Opportunity Current financial products in the market are tools, not solutions. They don’t solve the budget problem individuals have, just let them know that they have one. Bringing finances to the social sphere will help users spend efficiently and save more frequently. $31 billion industry (CFP) 59% admit they won’t retire “on time” $250k gap in savings to retire comfortably

Product overview Each user is the CEO of their finances. It’s their job to hire their board of directors (friends) to help them create a budget. It’s the CEO’s job to meet and exceed the budget to boost the stock price for shareholders. Users will hold each other accountable via their social network by tracking budgets in real-time.

How will we make money? Mobile App App Download $1.99 Premium In-App Purchases Feature Add-ons $0.99 Coupons & Ads Targeted Coupons TBD Targeted Ads TBD

Competitor analysis Direct(ish) Indirect Mint, LearnVest, and FlexScore. Their models have no accountability involved. These are players in the money management industry, but don’t directly do what we do.

Investing 25% Production + SG & A 70% Advertising & PR $ 300,000 5% Reserve

Contact Become Your CEO Rory O’Brien | Founder + 1 775.772.8949

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