Prosocial behavior ppt final

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Information about Prosocial behavior ppt final

Published on June 18, 2013

Author: dishachaudhry1



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A brief introduction to Prosocial Behavior


 What is Pro Social Behavior? voluntary behavior intended to benefit another,consists of actions which benefit other peopleor society as a whole, such as helping, sharing,donating, co-operating, and volunteering It is central to the well-being of social groupsacross a range of scales empathy is also the most important factorleading to pro social behavior

 Attention to prosocial behavior in psychologyoriginated with McDougall (1908), who arguedthat prosocial behavior is the result of “tender emotions”created by the parental instinct, but most current research has its roots in lay andscientific reactions to the nonresponsivebystanders in the brutal murder of Katherine“Kitty” Genovese in 1964.

Bystander effect? The term bystander effect refers to thephenomenon in which the greater the numberof people present, the less likely people are tohelp a person in distress. When an emergencysituation occurs, observers are more likely totake action if there are few or no otherwitnesses

 It has now evolved to encompass a broadrange of biological, motivational, cognitive, andsocial processes

Why do we help? Internal factors External factors

Theories on Prosocial Behavior1. Empathy-Altruismactions may be motivated by empathy –capacity to recognize emotions that are beingexperienced by another sentient or fictionalbeingAltruism: Behavior that reflects an unselfishconcern for the welfare of others

2. Negative state Relief model human beings have an innate drive to reducenegative moods negative mood increases helpfulness becausehelping others can reduce ones own badfeelings (Baumann, Cialdini, & Kenrick, 1981).

3. Kin selection theory Kin selection is an evolutionary theory thatproposes that people are more likely to helpthose who are blood relatives because it willincrease the odds of gene transmission tofuture generations

4. Reciprocal Altruism altruism can be favored as long as the altruistreceives a reciprocal benefit that is greaterthan its initial cost.

Volunteering Have you ever volunteered before?

 Biological benefits of Volunteering (Video) happiness and health have consistentlyfound a strong connection throughvolunteering a conscious focus on gratitude led toreductions in negative affect and increasesin optimistic appraisals, positive affect,offering emotional support, sleep quality,and well-being Happier people are also naturally kinder


 Thank you

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