Published on April 4, 2014
ST. MUTIEN’S FASHION INSTITUTE Concept Paper January 7, 2013
About • The St. Mutien’s Fashion Institute, based in Iloilo City, aims to hone world-class Asian fashion designers and craftsmen formed to build brands that embody global designs, rooted in sustainability & social responsibility.
Vision • To be the premiere gamechanging school for sustainable & socially-responsible fashion in Southeast Asia.
Target Market • Creative students from the B-C class demographic who want to establish themselves as designers, profess ionals & craftsmen in the fashion industry in Asia. Source: http://www.interaksyon.co m/lifestyle/real-people-real- fashion-at-arte-negrense- fashion-show
Industry Trends Growing consciousness and demand for sustainable fashion Source: http://www.ft.lk/20 13/10/30/south- asian-sustainable- fashion-summit/ http://ethicalfashionforum.com/
Location •Iloilo City
Why Iloilo City? • Fashion History • Rich history in textiles • Rich history in embroidery, beadwor k, weaving and other fashion crafts • Was known to be a fashion capital outside Manila during the Spanish era
Why Iloilo City? • Local Fashion Talent • Various fashion crafting communities in the region (weaving, embroidery, bea dwork, etc) • Many notable international Filipino designers are from Iloilo like Eric de los Santos, PJ Aranador, Louis Claparols, etc.
Why Iloilo City? City Lifestyle & Culture • Heritage & art city fosters the culture of fashion • Eco-infrastructure supports the sustainable lifestyle
Why Iloilo City? Conducive for Business • International destination (gateway to the fashion capitals of Singapore, Hongkong, M anila, Cebu) • Progressive and collaborative government
Proposed Location • Ancestral building in the Heritage Street of Iloilo City .
Proposed Partners and Collaborations • College of Saint Benilde, Manila • Ifashion Academy ,Iloilo • Fashion Design Council of the Philippines • School of Fashion and The Arts, Manila • Centre for Sustainable Fashion, London • Fashion Institute of Technology, New York http://source.ethicalfashionforum.com/art icle/top-10-sustainable-fashion- programmes-and-courses
Goals 2014 – Pilot Launch • Objectives ▫ 1. To graduate 100 students equipped in the skills of sustainable fashion ▫ 2. To establish a partnership with at least local community producers of raw materials in order to strengthen the production base 2015 – Establishing Brand in Southeast Asia • Objectives ▫ 1. To hold the first Southeast Asian Summit on Sustainable Fashion 2016 – Global recognition • Objectives ▫ 1. To be recognized globally as a prestigious institution in sustainable fashion
Milestones 2014 – Pilot Launch • August 2014: Opening of the School • December 2014: Partnered with 100 local communities for raw material production • July 2015: First 100 graduates 2015 – Establishing Brand in Southeast Asia • May 2015: 1st Southeast Asia Sustainable Fashion Summit 2016 – Global recognition • August 2016: Recognition of school in international fashion weeks (New York, Paris, London, Shanghai)
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