Proposal - Garnier Light Complete Door Hanger

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Information about Proposal - Garnier Light Complete Door Hanger
Design

Published on April 6, 2014

Author: MonitaMohan

Source: slideshare.net

Description

An innovative POS idea provided by the client - taken forward by us with these three options. Unfortunately, we did not see the execution of them come to fruition.

Garnier Light Control Door Hanger (with Sample Sachet)

Client Objectives: • A creative layout communicating the details about the Garnier Light Control Product. • Layout needs to be bilingual (English & Arabic). • Area for sachet pasting needs to be accounted for on any one side of the layout.

Option 1

Rationale for Option 1: • Option created as per client guidelines and master POS provided by the client. • The communication and visual used in the layout promote product recall, forming a connection with established POS material. • Use of the packaging of the product on the back emphasize the product and assist the customer when shopping for the product in the market.

Option 2

Two color Variants.

Rationale for Option 2: • We have leveraged one of the propositions of the product i.e. ‘LEMON ESSENCE’, to create a strong connect between the lemon scent and the product in the consumer’s mind. • A cut-out of the lemon sprayed with actual citrus essence will be pasted on the hanger. • The strong messaging that highlights the Do Not Disturb helps in grabbing attention while the scented lemon aids in brand recall. • The color variant with the brand background aids in-store recall as the packaging of the product has a similar background.

Option 3

Two color Variants.

Rationale for Option 3: • This option highlights the benefits of the product – fairer, brighter skin. • The design includes a reflective piece with a tinted sticker on top with bold messaging that draws in the audience. • The concept of this design is that the customer sees the potential effects of using the product when they first look at the tinted reflection and then peel off the sticker to see a lighter/brighter version of themselves. • The same messaging on the back with the sample sachet suggests the same potential benefit. • The color variant recalls the in-store product packaging.

Thank You Office 311, Building 10, Dubai Media City, P.O.Box: 27829, Dubai, UAE. Tel: +9713914971, e-mail: info@nebulads.com url: www.nebulads.com

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