Proposal For Reliance Ind 2

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Information about Proposal For Reliance Ind 2

Published on August 23, 2007

Author: shailesh20


Proposal For Reliance:  Proposal For Reliance From: Prime Hygiene Care Pvt. Ltd. Need & Scope of the Industry:  Need andamp; Scope of the Industry Need According to the survey done by AC Nelson among 15480 Obstetric andamp; gynecologists spread across 144 centers throughout the country. Sanitary Napkins is over whelming considered (95%) as the best products for menstrual protection across all respondents. All (99%) respondents stated that Sanitary Napkins is the most hygiene product to be used during menstruation. Environment Scan:  Environment Scan Need The main reason for considering Sanitary Napkins to be hygienic were as follows. Infection Free Convenient Hygienic (93%) respondents claimed it as Essential item for feminine hygiene. Environment Scan:  Environment Scan Scope Present usage is about 12% of the total menstruating women population in India. Usage in some other countries as follows: Columbia 93% Argentina 75% Thailand 60% China 55% Philippines 32% Environment Scan:  Environment Scan Scope The overall Sanitary Market in India is growing by 24%. At Present there are only three major national players in the market. Market Summary:  Market Summary Market Market share of the major national players. Procter andamp; Gamble 43% Jandamp;J 45% HLL 8% Others 5% Market Summary:  Market Summary Consumer Greater per capita income Increase in disposable income of middle class households 20.9%* growth in real disposable income in ’99-’04. Growing high and middle income population Growing at a pace of over 10%* per annum over last decade Market Summary:  Market Summary Consumer Affordability growth Falling interest rates andamp; Easier consumer credit Greater variety and quality at all price The urban consumer Getting exposed to international lifestyles Inclined to acquiring asset andamp; More discerning and demanding than ever Market Summary:  Market Summary Consumer No longer need-based shopping Shopping is a family experience Changing Mindset Increasing tendency to spend. Post Liberalization children are becoming more independent. 100 mn 17-21 year olds*. Tend to spend freely andamp; Greater levels of education * Euromonitor .com Insights on the Woman Consumer:  Insights on the Woman Consumer Dominated by traditional cloth usage. Low awareness of health andamp; hygiene. Fewer working women. Needs were fewer. Few products available. Very high price sensitivity. TG not brand conscious. The new Stayfree girl emerges. Women ready to try new products. More brands available. Cleanliness andamp; Hygiene becomes the mantra for every woman. Positive changes in price value perception. TG more Brand conscious. Working women increases three folds. Products become more innovative. A new range of products are at the disposal of the TG. Positioning is critical Distinct price-value-usage segmentation. Pre 1990 1995-1998 Post 1999 Emergence of a 'new class' in the country that is younger, urbanised and has the income and desire to satisfy its aspirations, resulting in increasing demand for quality products, brands and services. Opportunities:  Opportunities Market size andamp; Industry Dynamics Current market size is roughly US$ 150 mn* 96% of the 12 Million stores are less than 500 Sq. ft. Forecast Growth rate for the retailing industry is roughly 8.3% for 2003-2008 Sales from large format stores would rise by 24-49%** Formal and modern format retailing would enjoy rapid growth *From ICICI Retail Report **From Euromonitor Retail Survey Opportunities:  Opportunities Low domestic competition Because of fragmented nature of industry Lack of exposure to global best practices Low entry barriers for unorganized retailing Moderate entry barriers for organized retailing Opportunities:  Opportunities Wholesale system under-invested leading to 20-40% wastage Non level playing field issues Wide differences in treatment of small and large retailers Business Concept:  Business Concept Alliance with Prime Hygiene Alliance with Prime Hygiene will be fruitful in number of ways Opportunity to expand relationship Discussing possible strategic alternatives in the Disposable Hygiene Business Detailed information of Chinese manufacturing models andamp; advanced technology usage for Sanitary pads production Lower cost, Quality Range of Product produced using advanced technology Business Concept:  Business Concept Alliance with Prime Hygiene About Associate Rainbow Fame Industrial In-depth understanding of the Disposable Hygiene Business globally andamp; in India Proven track record for last 8 years Creator of various Private Label brands internationally Long association with RFI enables Reliance to gain immediate depth knowledge of the product Intimate understanding of Indian market andamp; solid insight about Indian women behavior Strong presence in Sanitary napkins, Baby diapers andamp; Wet Wipes production Business Concept:  Business Concept Alliance with Prime Hygiene An Indo- Chinese Manufacturing andamp; Global Project management Skill Gain a competitive advantage by purchasing from China Get a total hygiene solution from one source Enhance your position by best range of products RFI – has a proven track record of setting up Factories in the following regions East, West andamp; South African Countries, Eastern Europe, Middle East, Central America Experiment with new products through special projects that require tooling andamp; high manufacturing cost. Business Concept:  Business Concept Alliance with Prime Hygiene Strengths In-depth knowledge of the Product andamp; Industry Excellent range of Sanitary Napkins to cater to all types of segments of the market. Having a machinery back ground we understand each step of development of product The best sanitary pads range available in China – giving you more option to offer in a growing economy in India Constant observation of international market by participating in various PLMA shows andamp; seminars Giving you more options to extend your range including Nursing pads, Baby diapers, Adult diapers Business Concept:  Business Concept Alliance with Prime Hygiene Advantage China Production base: Both end user andamp; distributors like to see variety Focus on the niche products as per top players in India andamp; abroad Has strong manufacturing base andamp; penetrates the market on cost, speed, innovation andamp; flexibility We bring new andamp; innovative product based on the constant market research Manufacture the existing products with cost effectivity with advanced technology Business Concept:  Business Concept Alliance with Prime Hygiene Advantage China Production base: Knowledge of setting up sanitary pads manufacturing unit in China andamp; abroad Quality napkins can be produced in China for middle market is much better andamp; cheaper than manufacturing in INDIA Chinese production bases is the logistic advantage for India Competition:  Competition The Brands available are as follows Prime Product Range:  Prime Product Range The Entire range of EVE Sanitary pads : Available in 240,280 andamp; 320 mm With 155 mm panty liners Anti bunching technology Different attractive packaging Usage of high quality raw material Innovative designs for each pads to produce feel good factor andamp; satisfaction. Prime Product Range:  Prime Product Range Eve Sanitary Napkins Ultra thin Range This is the premium segment of the market. Prime Product Range:  Prime Product Range Eve Sanitary Napkins Ultra thin Range The Product comparative chart Prime Product Range:  Prime Product Range Eve Sanitary Napkins We also have 'Eve Surakshaa' for the low price segment. All the three major national players are present in this category. At present the best product in this category is Whisper Choice. Prime Product Range:  Prime Product Range Comparison Between 'EVE Surakshaa' and 'Whisper Choice'. Prime Product Range:  Prime Product Range We are also introducing very economy pack 'SUVEEDHA' with dry feel cover like stay free  at the MRP Rs.18/- for a pack of 8 Pcs. Which is better than stay free as it will have circular channel and also 150 breathable funnels to prevent rashes. Conclusion:  Conclusion An alliance with Prime Hygiene backed by RFI definitely is an attractive option There should be greater dialogue followed by this presentation to make a fruitful partnership We tried to give you an overview of our strengths andamp; opportunities including products range we can afford to We are in the position to offer you diversified business options andamp; various certification of international standard Entire range of Hygiene Solution can be provided under one roof with best cost benefits This is a rudimentary presentation to initiate greater conversation and making a beneficial deal for both sides Thank you:  Thank you

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