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Property Managers' Common Website Mistakes (Infographic)

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Information about Property Managers' Common Website Mistakes (Infographic)
Marketing

Published on March 3, 2014

Author: appfolio

Source: slideshare.net

Description

Websites are a critical meeting point between property managers and residents. Here, we look at the costly mistakes property managers make when trying to maintain their websites themselves.
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Websites are a critical meeting point between property managers and residents. Maintaining an optimized site is crucial to acquiring new residents, building credibility and nurturing client relationships. Yet, today, most property managers maintain their websites themselves, neglecting key site functions that consumers want, such as mobile optimization, social network integration, and user-friendly design. Here, we look at the costly mistakes property managers make when trying to maintain their websites themselves. THE BIG PROBLEM WITH PROPERTY MANAGEMENT SITES PROPERTY MANAGERS’ COMMON WEBSITE MISTAKES C O S T LY M I S TA K E S By trying to maintain their own websites, property managers face many obstacles. NO FEATURES SPECIFIC TO PROPERTY MANAGEMENT Poor Design 41% ? Make sure prospective residents can process their needs online. When personally maintaining your site, you risk wasting time that could otherwise be used to cultivate your business. 64% Paying rent securely online. 75% do not use analytics tools to measure their websites’ performance. 100% Time-Consuming Updates Contacting managers about maintenance issues. Without metrics, businesses are unable to track their progress, their reach, or their customers’ habits and needs. of small-business owners who plan to improve their websites, say design/aesthetic is the top choice of action. 0 Appling for vacant units and paying application fees online. No Metrics By taking design into their own hands, property managers cause themselves headaches and risk having poorly designed sites. of business owners consider the time necessary to update their websites a major challenge. Poor USABILITY Make sure that potential and current residents can easily find vacancies and other information online. List vacancies with nice photographs. SORRY! This website isn’t optimized for mobile devices. do not feel they have the tools necessary to make sense of their site analytics or take action to resolve issues. By allowing your residents to share their experiences with your properites via social channels, you’re enabling information about your business to reach people you might not have otherwise targeted. Lack Facebook widgets Add floorplans and video tours. 60% 25% say the cost of maintaining their sites is a big hurdle. Lack Twitter widgets Allow visitors to search for vacancies using various keywords. Lack Twitter links 91% 94% 83% NO MOBILE OPTIMIZATION Most people today view websites on their mobile devices. Without the technology to engage this group, property managers are missing out on key consumers. 0 100% 60% do not have mobile websites or know if their websites are mobile-optimized. Give your current and prospective residents the tools they need to To A Successful Website : Keys A Checklist For Property Management Professionals interact with your business and ensure you don’t make these same website mistakes. Focus on what matters, and leave the website to the professionals. Check out AppFolio’s newest ebook, Keys to a Successful Website, to learn more. SOURCES: YODLE | NATIONAL SMALL BUSINESS ASSOCIATION | SITEAPPS | VSPLASH

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