Published on March 13, 2014
RaagaTHE TRUE SPIRIT z z
Sunday Sun Flower Oil Belongs to Liberty Oil Mills Ltd A certified company as ISO 9001 22000: Accredited Food Safety and Quality Management Liberty is one of the largest importers and processors of edible oils and fats in the country The core business is import and manufacture of Edible Oils and Fats based on Mumbai Worth Rs 30 Billion business z
Product Portfolio Sunday Amber Amber Gold Amber Plus Anchor Friday Tower z3
Promotional Ideas Plan 1 Walk -a- thon campaign • Participants- All above 30 years ( both men and women) wearing Sunday Cap • Campaign motto - Walk a mile spread the smile • Venue – Vallarpadam church to Gandhi Statue ( 5 KM) • Purpose – Caution about the health hazardous caused by fat consumption • Highlight the goodness of the Sunday oil • Spread the awareness of walking • small trial pack of Sunday edible oil(250 ml) • Reward for most healthy 1000 participants- Insurance and further 2000 winners- free medical check up for that year (once in six month) z
Plan 2 Campaign through popular restaurant • Potential restaurants identified Brindavan , Bimbis, Saravana Bhavan , Asok Bhavan Hotel Abhirami ( All branches) , Anugrha, Ambiswami’s café, Gokhulam Ottupura ( All branches), De Puttu, Kayies, BTH, Biriyani Hut, Nallekettu • Promotions through menu card – Menu card display the message “ We serve you not just food, but also good health. We use Sunday edible oil” • Display and sale of 1 litter packet at the entrance of hotels ( Shop in shop) • The same message also displayed cash counter and wash areas zPromotional Ideas
Plan 3 100% vegetarian oil campaign • Purpose of the ad – to create the impact in the minds customer other oils contains high concentrations animal fats. To highlight Sunday edible oil is 100% vegetarian and free of animal fat • Script and type of ad – strong message, power story line, has to caution the audience. Ad should be the form of a interview or conversation – realistic. • Promotional activates using the snap shot of ad zPromotional Ideas
Plan 4 Cookery contest • Organize cookery contest with by associate with leading women's magazine • Contest criteria - Contestant cook only traditional oily food using Sunday edible oil • Spread the message eat fried without worry • Also make awareness on hazardous coconut oil ( Number of reuse ) zPromotional Ideas
Other ideas Toll free number If any flaw occurs in oil, or any complaint like retailer took more than MRP charges, etc Caterers (wedding activity), Amrita (for mess food preparation), etc. Special Features in Retail Outlets -End cap booking, Gondola Booking Cross promotions Social networking and magazines Health club parties (Jaisons, Heart beats) z
Increase the visibility C&C systems Specialties in Outlets End cap booking, Gondola Booking Floor, Glass and Pillar Branding Shelf screamers Retail stores visibility Lulu hypermarket, Big Bazaar cut-outs, Convenience stores Other Activities: Multipack Discounts,Combo offers, Cross- promotions (share the cost of promo) shelf talkers, banners, POPs z
How to Break Even? Promotion cost minimized by cross promotion activity with relevant high selling brand Sales = double the competitors Visibility has to be enhanced via separate end caps for Sunday Wheel of Retailing Concept can be applied for the brand alone z
How to increase shelf space Promotion Activities and end cap visibility increases Sales Increases GMROF increases More end cap and shelf space in Gondola Cycle Continues z
To Increase Shelf Life Sunflower Oil is susceptible to damage by heat and light Currently Sunday- Refined oil which is more stable but has lesser nutrient value ( Refining process increases shelf life but nutrients are lost) Sunday should shift to mid range (unrefined- refined) so that nutrient content is enhanced and is healthier Logistics, storage and amber color high tech packing essential in this shift Chosen end cap spot : Along with chilly powders and masala powders in cool storage and dark place Color of packaging should be amber color z
STRENGTHS Healthy product – low in saturated acids, light in color, moisturizing, Vit E Positioned as Value for Money Logistics and R&D 6 sigma methodology & lean management Quality consistency Stringent food safety measures WEAKNESS Break even possible only if no. of sales is high ( Pdn cost concept) Earnings per share are low compared to the major competitors Online presence is weak OPPORTUNITIES On line Promotions Focus on online markets via e commerce, social networking Cross-promotions (share the cost of promo) Glass-Branding Shelf-Talkers THREATS Competitors break even with lesser sales as they are priced high Low price leads to low quality perception SWOT 14
Thank You z15
Personalized lip balm is ... Clove Oil. Eucalyptus ... No matter if it's Summer or Winter people can get chapped lips, which makes promotional lip balm ...
... 1-800-Flowers.com is proud to offer solutions for every ... How to Decorate a Graduation Cap with a DIY Flower Crown Father's Day Gift Idea: ...
13 Holiday Promotions That Shine. By: ... (everything from a sun visor to ... McGuffin Creative Group creates a holiday promotion based on a handful of ...
We currently host 1765 stores with over 5,000 free promotional codes, ... we've got ideas for furniture, toys, BBQs, flowers and more, all under 100.
Use this directory to browse groups in alphabetical order. ... Ideas Worth Spreading ... Oil and Gas People; Job Postings Group (#1 in Jobs, Recruiters, ...
Lip Balm & Sun Protection Personal Care ... Norwood® by BIC® Graphic; ... Promotional Flyers; Product Spotlights;
Shop Designart Canada OL310 Modern Red Flower Oil Painting ... 1 Mile for every $20 spent Additional promotional offers, ... Group #: 2599896
Why choose Interflora flowers? At Interflora you'll be spoilt for choice with our extensive collection of beautiful flowers. Our network of expert florists ...