Published on September 21, 2017
The importance of institutional research in higher education: EDC 583: Program Plan Project Michael Macaulay University of Rhode Island The importance of institutional research in higher education What is Institutional Research?: Institutional research defined: Set of activities that support institutional planning, policy development, and decision making Evaluation Department research Strategic planning Budget analysis Enrollment management Research studies What is Institutional Research? In The Beginning…: In The Beginning… 1950s – Data analysis of colleges: 1950s – Data analysis of colleges Institutional Research Takes Off 1944 – G.I. Bill Context: Institutional Research The data analysis within an institution of higher education used to support institutional planning, policy formation, and decision making Define the learner College & University Presidents Vice Presidents Provosts H igher Ed Administration Needs of the learner Understand the power of IR - The Gatekeeper of Data Context Program Support: Our host institution’s college president Our host institution’s college vice president of student affairs Director of Institutional Research at our institution North East Association of Institutional Research (NEAIR) for endorsement and information. Program Support : Needs Assessment: IR professionals are aware of a gap between data and decision making. This program is the start of a solution; to serve as an introduction into how valuable IR can be at their respective institutions. Streamline the effectiveness of the data request process; from idea to data to decisions. Needs Assessment Program Goal: This program is geared to educate administrators of higher education on the importance of institutional research. Program Goal Objectives: Provide a brief history of Institutional Research Articulate the purpose of Institutional Research Demonstrate the value of data to substantiate informed, strategic decisions Provide guidance to administrators on how to make effective and informed data requests Objectives A Key Objective: Demonstrate the value of data to substantiate informed, strategic decisions: Using Data in Higher Education to Determine… Programs within institution that are effective or not Graduation rate Transfer rate Any commonalities that affect the rates (gender, ethnicity, financial status, etc.) Use the data to make necessary decisions at the institution A Key Objective : Demonstrate the value of data to substantiate informed, strategic decisions What is data?: What is data? Definition of “data” ( Websters Dictionary) Factual information (as measurements or statistics) used as a basis for reasoning, discussion, or calculation From Data to Wisdom: From Data to Wisdom Data tells us how we are doing: Data tells us how we are doing Instruction: Four day seminar Webex will be available Lecture The history of Institutional Research The role of institutional research in higher education Understanding data metrics for Federal and State Reporting Instruction Instruction (continued): Application of data and its value Illustrate the importance of data in higher education Enrollment, Retention, Grad Rates, etc. Look at data for decision making in all walks of life Encourage learners to recall personal life experiences In-Class Activities Creative thinking on how to decipher what data can tell you Learn the pitfalls of requesting data Making a clearly defined data request Instruction (continued) Learning Transfer: Time is of the essence Follow-up reinforcement of learned material Send learners off with an activity for them to consider on their own. Check in twice a month for three months via email with tidbits of information regarding IR Request the learners to provide a synopsis of what they have learned and applied Due one month after class to be included in a publication that will be widely distributed to colleagues in higher education Learning Transfer Program Evaluation: Systematic Evaluation – Objectives-based approach Formative Summative Evaluation Measurements Qualitative Focus Groups at end of program Observations of classroom activities Open-ended questions Quantitative Survey – Likert rating scale Use SurveyMonkey Program Evaluation Budget : Expenses Personnel Costs Instructor ( $5000 ) Administrative Assistant ( $500 ) Materials Printed materials ($1500) Flyers, class notes, program booklet Equipment Computers and Printers ( Covered by CCRI ) Facilities Classroom / Computer Lab ( Covered by CCRI ) Extras Food and beverages ( Covered by Sponsorship ) Budget Budget : Income Participant Fees ($900) Sponsors Dunkin Donuts Chipotle Subway The Crowne Plaza at the Crossings Grant from NEASC Support from CCRI Budget Marketing using the 4 P’s : Product Institutional Research training and the value of IR Place Direct email to college presidents, vice presidents, provosts, etc. Direct email to IR professionals YouTube (very successful in higher education) Twitter, LinkedIn, Facebook NEAIR website Marketing using the 4 P’s Marketing (continued): Price Registration Fee of $900 Promotion 10% early bird registration discount 25% off for additional attendees from one institution Reduced room rates at The Crowne Plaza at the Crossings Promoted as advancing your institution Receive an officially endorsed NEAIR Certificate for completing the course Marketing (continued) : Class Activity: What is the rate of successful students at your institution? What is the student population we are counting? How are we defining success? Graduation rate? Transfer rate? Cum GPA? Total credits earned? Grades? What is a successful grade, C or better? Class Activity Class Activity (continued): Considerations for breaking down the cohort Full-time vs. Part-time students Transfer student First generation PELL financial aid Major Gender Ethnicity Class Activity (continued) How will you interpret the data?: How will you interpret the data? Quotes Regarding Data: Quotes Regarding Data “Data by itself is useless. Data is only useful if you apply it.” - Todd Park “Data is like garbage. You’d better know what you are going to do with it before you collect it.” - Mark Twain “Without data you’re just another person with an opinion.” - W. Edwards Deming This program was designed to help institutions reach their goals, and ultimately help their students reach their goals too.: This program was designed to help institutions reach their goals, and ultimately help their students reach their goals too.