Profista Quick Pitch at The Hatchery

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Information about Profista Quick Pitch at The Hatchery

Published on July 10, 2009

Author: ktwakefield



This is the quick pitch that Matt gave at the "Are you serious?" event at The Hatchery. He took the high score!

delivering analytics over the last mile of BI BUSINESS PLAN Dunegrass is developed by the team at Profista. Check out or email for more information. 1

There is a gap in the last mile of BI Problem DATA BUSINESS SOURCES PEOPLE Product LAST MILE OF BI GAP Team Market BUSINESS ANALYSTS Financials Customers This gap is filled with $40 billion worth of Investment business analysts* * Source: => 500,000+ business analysts in U.S. at an average annual salary of $80k 2

Dunegrass is a tool to close the gap Problem FEATURES CONCEPTUAL MODEL Share pages that drive collaborative analysis Product SHARING Team Analyze data with interactive charts and tables Market Financials PAGES Customers Unified data model across many data sources Investment METRICS 3

Proven ability to innovate and deliver Problem Founder & CEO – Matt is responsible for growing the business. Product ENTERPRISE MATT CLASS COOKE PRODUCT ACHIEVEMENTS Team Founder & CTO – Ev is MULTIPLE responsible for PAYING Market development of CUSTOMERS EUGUENY Dunegrass. KONTSEVOY Financials WE LIKE EACH Founder & COO – Taylor TOGETHER Customers is responsible for delivery of Dunegrass to TAYLOR customers. Investment WAKEFIELD 4

The self-service BI market is white hot Problem BUSINESS INTELLIGENCE Product $10B+ 10%+ Team IBM SAP $500M+ TABLEAU 40%+ Market QLIKVIEW SWIVEL Financials GOOD DATA SELF- SERVICE Customers BI Investment Most like us 5

Revenue and cash flow projections FINANCIAL PROJECTIONS Problem Product Team Market Financials  Generated $670k in revenue in 2008 Customers  Forecasting two rounds of investment  Cash flow positive in month 27 Investment 6

Leverage existing and future channels Problem We have focused on direct sales to enterprise customers and are developing an indirect channel. Product CURRENT CUSTOMERS EMC (Flagship customer, financed development of v1) Team Mason Wells Private Equity Market PIPELINE CUSTOMERS Financials COLT Telecom Medtronic Customers Fallon Clinic Common Man Restaurant Group Investment 7

Invest to scale the software business Problem We are seeking investment of $1.5 million to fund: Product  4 incremental developers  1 incremental sales director Team  1 increment marketing director  Management team Market  Overhead expenses (office, legal, benefits, etc.) Financials Customers Now is the time for us to scale the business for rapid success. Investment 8

Thanks for taking a look! Visit us at or email us at delivering analytics over the last mile of BI 9

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