Published on February 26, 2014
Taking a strategic institutional approach to access and student success Professor Eileen Martin Deputy Vice-Chancellor (Academic)
Strategy for Access and Student OFFA Success Agreement
So how do you develop and implement a ‘strategic approach’?
Retention and Progression Strategy OFFA Research Strategy Agreement Character Business Engagement Strategy Marketing and Recruitment Strategy Academic Strategy Learning and Teaching Fees Strategy Financial Forecasts Values Aims Mission and Vision Institutional Plan WPSA WP Strategy Equality Act E&D Strategy
• Agreement can help establish clear process • Define the ‘How?’ to deliver the strategies’ ‘What?’ In other words…
Irrespective of the ‘type’ of institution access agreements have relevance it is just the emphasis which is nuanced. The participation and success of students is of importance to us all.
The Teesside Context Mission Providing opportunities, driving enterprise, delivering excellence Working in partnership to enable individuals and organisations to achieve their potential through high quality learning, research and knowledge transfer
The Teesside Context • One of the sector’s leading institutions for recruiting WP students • Over 80% OFFA countable student population • Strong regional recruitment with a range of WP characteristics • Extensive collaborative arrangements for delivery
The Process • Getting institutional ‘buy-in’ at all levels – How? – ‘alignment’
The Process • Start with the data, across the whole student lifecycle • Analysis of data
The Process • Analysis of data –where are we? • Identifying trends –where are we going? • Clarifying and defining strategic objectives – where do we want to go?
The Process • Establishing targets – What will move us there? • Identifying actions – Who is going to do what? • Establishing resources – What do we need to commit? • Monitoring – How do we measure?
The Process • Consultation – – – – Management Staff at all levels Students Collaborative partners • Involvement • Ownership
The Process • Must be dynamic, ongoing, and progress evaluated and reported at established institutional fora e.g. – recruitment/admissions committees – Learning and teaching committees – E&D events – Student experience partnership committee
OFFA Agreement Retention and Progression Strategy Research Strategy Character Business Engagement Strategy Marketing and Recruitment Strategy Academic Strategy Learning and Teaching Fees Strategy Financial Forecasts Values Aims Mission and Vision Institutional Plan WPSA WP Strategy Equality Act E&D Strategy
Challenges • Securing and maintaining engagement – of partners – of senior management – making it meaningful to academic staff – ensuring student involvement throughout the lifecycle
Challenges • Fit with internal planning cycles/overlap of agreements (annual cycles) • Long-term sustainability and effectiveness of activities – outreach • Impact measures
Challenges? • Turbulence – Policy/funding changes – Changing definition/emphases around social inclusion/mobility – success
Challenges? • Predicting the future – targets that get ‘locked in’ • Establishing targets – when is stretch realistic?
Some questions? • Do scholarships and bursaries contribute to access and success or is it a recruitment incentive? • Which segment of the market might find them attractive/helpful?
What happens post election?
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