Published on February 27, 2014
Produk.Me Happier consumer relationships for life! Brand Presentation Ajay Bam Feb 2014 Ver.1.6.23 Produk Inc. San Francisco, CA firstname.lastname@example.org www.produk.me
1 Problem. Brands struggle with post purchase consumer engagement! q Low Consumer Registration Rates. q Black hole of consumers Opinions & Feedback. q Reviews scattered across web. q No Incentives to consumers for feedback or interactions. q Most engagement via text, paper manuals and is static. Brands losing $$$ and valuable insights! Produk.Me
2 Need and Opportunity. 87M strong Millennial (18 to 37yr old) generation thinks, engages and spends differently. q q q q 80% view digital video often on mobile [Heidi Cohen]. 75% + carry smartphones and view data often on devices[Heidi Cohen]. 63% stay updated on brands through social networks [Ipsos]. 44% are willing to promote products or services through social media in exchange for rewards [Aimia]. Image source – Forbes.com Post purchase engagement needs a rethink! Produk.Me
3 Solution: Product Engagement Platform. A SAAS tool for brands to gather post purchase product impressions through interactive, fun and rich consumer onboarding & engagement. q 1 Click Consumer Registration ( w/ Facebook, Twitter or LinkedIn API) via intelligent tiny URLs tied to product SKUs**. q Post purchase rich media product onboarding with consumer via mobile and tablets delivered via HTML5/web pages. q Collect, aggregate and distribute product impressions. q Powerful insights dashboard into the product and consumers buying them. ** Patent Pending Brands need a winning solution to connect with consumers! Produk.Me
4 The Interface for consumer engagement . HTTP://PDK.Me/ dyson1 Consumer Onboarding Insights Gathering Rewards Unboxing On mobile browser! Welcome & Product Videos Fun, Interac6ve With Pictograms Gamiﬁed Intelligent lifelong 6ny URL’s 6ed to the box, product, receipt email, QRcode or NFC Tags that consumer unlocks for setup/engagement/rewards. ‘Unbox’ post purchase consumer insights! Produk.Me
5 Mobile & Tablet based engagement experience! Tiny URLs printed on the box Or sent via email Pictograms Fun, Visual & Gamiﬁed Mobile Tablets 40+ Pictograms can be customized to gather product impressions. Produk.Me
6 Engagement Life-Cycle. Consumer Registra>on Analy>cs, Insights, & Ideas Product Onboarding Impressions & Feedback Aggregator Managing the critical 90 days of post purchase engagement! Produk.Me
7 Consumers / Users Segments. ü *Super Users, aka Brand Loyalists. o Satisfied, repeat consumers. o Not engaged, don’t care, impulse purchase. ü *Haters (trolls). *These segments have most influence on the Brand, need to understand why they love it (or hate it). Reward your best and worst consumers! Produk.Me
8 Manage & develop your Insights Community. Develop a community of your brand loyalists and haters: ü Participate with them. ü Reward them. ü Develop with them. Get answers on • How do your consumers use your product? • What do your consumers think about your product? Get ideas and insights on how to make your product better! Produk.Me
9 Produk.Me Ecosystem Vision. MEDIA PROPERTIES -‐ Dashboard, Brand site, Social media sites, Customer care APIs for sharing impressions & consumer registra>ons Produk.Me Engagement PlaVorm Collec>ng impressions PRODUK.ME MOBILE INTERFACE Product videos Consumer Photo stories Consumer Video stories Product data Interac6ons Social media conversa6ons Pictogram reviews SHARE, MEASURE AND LEARN FROM CONSUMER NEEDS AND READS! Produk.Me
Engage • Fric6onless consumer registra6on. • Fun, interac6ve and rich media engagement. • Engagement rewards. Measure Our unique offering. • Visual insights (photo and video stories). • Understand consumer needs and reads at SKU level. • Distribute insights to mul6ple media proper6es. Opportunity 10 • • • • Reduced care costs of upto $15 per customer. Upto $1.00 savings in print and shipping per box. Lean product development. New product sales. All engagement tied to SKU level! Produk.Me
11 Brand Dashboard Brands can curate and launch the onboarding experience in minutes. Produk.Me
12 Rich Analytics Dashboard for Brands. s aly6c n ny’s a pa r com es. u ith yo rtuni6 w a6on n oppo gr h inte ne6za6o ric bles ew mo na API e m and n ’s k.Me plaVor u Prod Produk.Me
13 Business Model . Strategy $$$ Fee per product onboarding/ insights per customer Performance/Licensing/ subscrip>on Model Product MSRP Produk.me revenue per product onboarding. Produk.me Revenue Forecast Series2 $0 -‐ $100 $0.50 $101 -‐ $200 $1 $201 -‐ $300 $2 $460K $301 -‐ $400 $3 Year 1 Year 2 > $400 Cap at $4 (-‐) (-‐) $85M $18K $4M What our beta customers are paying us! Produk.Me Year 3 (+) Year 4 (+)
14 Pilot – Validate Value Proposition. No integra6ons are required and takes mins to launch! Month 1 Select Product(s) for trial Curate – v ideos, apps and/or insight Q&A. Launch Product e-‐ Book(s) Month 2,3 Promote e-‐Book to new and exis>ng consumers Collect registra>ons Provide targeted engagement campaigns Month 4,5,6 Measure consumer engagement Promote engagement Transi>on to broader deployment Goal: Validate ROI = Support Savings + Brand Loyalty+ Insights! Produk.Me
15 Summary. Easy 1-‐click product registra6on Lean product development Savings & upsell opportuni6es Produk.Me Unraveling your consumer’s needs and reads! Rich mul6-‐media Engagement Collect, aggregate & leverage insights
16 Thank you! AJAY BAM • email@example.com • +1-781-710-1534 COMPANY NAME Produk Inc. For more information please visit our web site: www.produk.me ADDRESS San Francisco, CA PHONE +1-(781) 710-1534 EMAIL firstname.lastname@example.org Team has 12+ years of experience in mobile commerce and consumer insights. Produk.Me
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