Published on March 5, 2014
Product Roadmaps Creating a Compelling Vision ProductCampLA March 1, 2014 Jim Semick
Have You Seen these Signs of Roadmap Disfunction? Strategic objectives not clear Confusion internally about current roadmap Lack of transparency/decisions not accessible Process and roadmaps not unified across org Lack of consistency when evaluating opportunities Execs are not on board or lost in weeds
How can we change this?
Consider Your Audience Is it executives? Engineers? Sales & Customers?
Be Goal Oriented: Keep Your Roadmap and Dates High Level
Think in themes that deliver value
Organize It Product Line Product Category (e.g. Web, Mobile, Platform) Markets Served Strategic Initiative (e.g. monetization, growth) Team Outcomes, Goals Sales Channel Status
Other Formats romanpichler.com, S. Doubinski
Whatever format you choose, make it: Accessible Easy to update Collaborative Consistent Visual
Executive Engagement Be transparent about your approach Engage them with your process Align decisions with Goals and Objectives Give them access to the roadmap
Prioritization Benefit versus Cost • Benefits: e.g. Increase revenue, growth, customer value, strategic value • Costs: e.g. Implementation effort, support costs, risk Scoring: the score isn’t the important part. It’s the conversation.
Roadmap Resources Pragmatic Marketing 280 Group: templates, training Steve Johnson: under10consulting.com - ebook
Thank You! Jim Semick firstname.lastname@example.org www.productplan.com Try ProductPlan Free for 30 Days
A Compelling Vision...in an organization creating and ... Concise and memorable Compelling to stake holders ... So why casting a compelling vision is so ...