Published on March 1, 2014
Company: Kidztoys Product name: Kidztoys D.E.B. Games - Italian series (=Kidztoys Digital Educational Board Games- Italian series)
Product: a hybrid: - original digital board games in Italian - in a format of an E-Book (.pdf, .pub)
- Market niche - Specialized group of potential customers (Italian learners and teachers, academic unites, etc)
The 4 Ps analysis: 1. Product: USP and special features: - company: low costs in the making, distribution and in the chain of supplies - customers: low prices, high quality and compressed size, adaptable to a variety of options
The 4 Ps analysis: 1. Product: - company components (i.e. human resources such as graphic designers, software engineers, etc) - + external alliances (external consultants and associates, i.e. universities investigation programs, publishing houses, etc)
The 4 Ps analysis: the SWOT analysis 1. Product: a) strenghts, b) weaknesses, c) opportunities, d)threats
The 4 Ps analysis: 2. Place: - Market-place: e-commerce (internet) - company’s commercial website: hosting the KIDZTOYS DEB Games - Italian series
The 4 Ps analysis: 3. Price: - skimming pricing - + promotional sales (discounts, coupons, partial sample units, etc)
The 4 Ps analysis: 4. Promotion: - traditional media (TV spots, brochures, etc) - academical and publishing houses sponsorship - special stands on bookstores that sell Italian coursebooks related to the KIDZTOYS DEB Games – Italian series - support from developers of the necessary software for the product (graphic design, E-Book readers, etc.) - mailing lists, website newsletters, etc.
The STEEP analysis: Factors that have an impact in the environment where the company operates - Socio-cultural, - Techonological, - Economical, - Ecological, - Political / Legal
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