Product Presentation. Educational example

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Information about Product Presentation. Educational example

Published on March 1, 2014

Author: ElizabethLemos1



How to make a product presentation? You can follow some steps with this example about an imaginary product which is a series of board games in Italian. The titles show some points that are essential in product presentations: company name, product name, the 4 Ps analysis: product (description), place (market-place), price and promotion, some items such as the SWOT and the STEEP analysis (with a brief explanation about what they include). Don't forget! The presentations should end in a summary of all the items above mentioned although it isn't in this example.
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Company: Kidztoys Product name: Kidztoys D.E.B. Games - Italian series (=Kidztoys Digital Educational Board Games- Italian series)

Product: a hybrid: - original digital board games in Italian - in a format of an E-Book (.pdf, .pub)

- Market niche - Specialized group of potential customers (Italian learners and teachers, academic unites, etc)

The 4 Ps analysis: 1. Product: USP and special features: - company: low costs in the making, distribution and in the chain of supplies - customers: low prices, high quality and compressed size, adaptable to a variety of options

The 4 Ps analysis: 1. Product: - company components (i.e. human resources such as graphic designers, software engineers, etc) - + external alliances (external consultants and associates, i.e. universities investigation programs, publishing houses, etc)

The 4 Ps analysis: the SWOT analysis 1. Product: a) strenghts, b) weaknesses, c) opportunities, d)threats

The 4 Ps analysis: 2. Place: - Market-place: e-commerce (internet) - company’s commercial website: hosting the KIDZTOYS DEB Games - Italian series

The 4 Ps analysis: 3. Price: - skimming pricing - + promotional sales (discounts, coupons, partial sample units, etc)

The 4 Ps analysis: 4. Promotion: - traditional media (TV spots, brochures, etc) - academical and publishing houses sponsorship - special stands on bookstores that sell Italian coursebooks related to the KIDZTOYS DEB Games – Italian series - support from developers of the necessary software for the product (graphic design, E-Book readers, etc.) - mailing lists, website newsletters, etc.

The STEEP analysis: Factors that have an impact in the environment where the company operates - Socio-cultural, - Techonological, - Economical, - Ecological, - Political / Legal

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