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Product life cycle

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Information about Product life cycle

Published on November 27, 2011

Author: joshuamirandaee

Source: slideshare.net

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“ All products, no matter how successful are mortal”

The Product Life Cycle (PLC) It is based upon the biological life cycle. Introduction Growth Maturity Decline

It is based upon the biological life cycle.

Introduction

Growth

Maturity

Decline

Introduction Stage Market introduction stage cost high sales volume low no/little competition - competitive manufacturers watch for acceptance/segment growth losses demand has to be created customers have to be prompted to try the product

Market introduction stage

cost high

sales volume low

no/little competition - competitive manufacturers watch for acceptance/segment growth losses

demand has to be created

customers have to be prompted to try the product

Growth Stage costs reduced due to economies of scale and sales volume increases significantly profitability public awareness competition begins to increase with a few new players in establishing market prices to maximize market share

costs reduced due to economies of scale and

sales volume increases significantly

profitability

public awareness

competition begins to increase with a few new players in establishing market

prices to maximize market share

Mature stage Costs are very low as you are well established in market & no need for publicity. sales volume peaks increase in competitive offerings prices tend to drop due to the proliferation of competing products brand differentiation, feature diversification, as each player seeks to differentiate from competition with "how much product" is offered Industrial profits go down

Costs are very low as you are well established in market & no need for publicity.

sales volume peaks

increase in competitive offerings

prices tend to drop due to the proliferation of competing products

brand differentiation, feature diversification, as each player seeks to differentiate from competition with "how much product" is offered

Industrial profits go down

Decline stage costs become counter-optimal sales volume decline or stabilize prices, profitability diminish profit becomes more a challenge of production/distribution efficiency than increased sales

costs become counter-optimal

sales volume decline or stabilize

prices, profitability diminish

profit becomes more a challenge of production/distribution efficiency than increased sales

 

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