Published on March 23, 2014
PRODUCT… DESIGNER – MANAGER – OWNER Peter Otto UX Camp London 22 March 2014
I’M BECOMING A PRODUCT MANAGER?! HELP!
Product Designer – Manager – Owner…
Image credit: flickr.com/100330598@N07
Product Designer – Manager – Owner… Image credit: http://pt.wikipedia.org/wiki/Ficheiro:HungUpFresno.jpg
WELL IT AIN’T AS EASY AS THAT…
Image credit: flickr.com/nathangibbs
“More than 88 percent of product managers I surveyed said that there isn’t a carefully thought- out plan for them when they start their jobs. They get caught up in the whirlwind of seemingly urgent tasks that act like a riptide in an ocean.”* * Steven Haines: The product manager’s survival guide
…… Image credit: flickr.com/stuartpilbrow
Help!!! Image credit: elisson1.blogspot.co.uk
So what do I need to do?
TAKE CONTROL! Check this: http://benhorowitz.files.wordpress.com/2010/05/good-product-manager.pdf
Image credit: flickr.com/nathangibbs
What is a product manager?
If your role is now: Design the right product for your users (and company)
It will become: Help your team (and company) ship the right product to your users* * Josh Elman https://medium.com/what-i-learned-building/63c09a43d0ec
Technology Business Users You are here...
Technology Business Users Product managers are here too...
Technology Business Users Product manager
A few key things that I’ve learned so far...
Listen & Learn Services Finance Sales Marketing Support Analytics Design Development QA Users
Understand the market and the buyers Image credit: olddesignshop.com
Articulate the vision Image credit: ffffound.com
Articulate the vision Market insight User insight Competitors Market foresight Technology foresight Product strategy Sales strategyBusiness case Business strategy Image credit: nationalmuseum.af.mil
“I skate to where the puck is going to be, not where it has been.” Wayne Gretzky
Create useful communications CENTRAL REPOSITORY PRODUCT SHOW & TELL PRODUCT FAQ’S RELEASE OVERVIEW DOC WITH KEY BENEFITS
“You miss 100% of the shots you don't take.” Wayne Gretzky
Now over to you…
Thank you… firstname.lastname@example.org @ottobiography We’re hiring... www.condecosoftware.com
allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone
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