Product... Designer / Manager / Owner

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Information about Product... Designer / Manager / Owner

Published on March 23, 2014

Author: PeterOtto



Quite a few UX designers I have recently talked to slide into the role of the product "owner" or "manager". For many of us this is a gradual process – filling a gap, sometimes temporarily, in the existing management structure. This presentation shares some of my recent experiences and tips.

PRODUCT… DESIGNER – MANAGER – OWNER Peter Otto UX Camp London 22 March 2014



Product Designer – Manager – Owner…

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Product Designer – Manager – Owner… Image credit:


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“More than 88 percent of product managers I surveyed said that there isn’t a carefully thought- out plan for them when they start their jobs. They get caught up in the whirlwind of seemingly urgent tasks that act like a riptide in an ocean.”* * Steven Haines: The product manager’s survival guide

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Help!!! Image credit:

So what do I need to do?

TAKE CONTROL! Check this:

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What is a product manager?

If your role is now:   Design the right product for your users (and company)

It will become:   Help your team (and company) ship the right product to your users* * Josh Elman

Technology Business Users You are here...

Technology Business Users Product managers are here too...

Technology Business Users Product manager

A few key things that I’ve learned so far...

Listen & Learn Services Finance Sales Marketing Support Analytics Design Development QA Users

Understand the market and the buyers Image credit:

Articulate the vision Image credit:

Articulate the vision Market insight User insight Competitors Market foresight Technology foresight Product strategy Sales strategyBusiness case Business strategy Image credit:

“I skate to where the puck is going to be, not where it has been.” Wayne Gretzky


Prioritise. 1.


“You miss 100% of the shots you don't take.” Wayne Gretzky

Now over to you…

Thank you… @ottobiography We’re hiring...

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