Product... Designer / Manager / Owner

PRODUCT… DESIGNER – MANAGER – OWNER Peter Otto UX Camp London 22 March 2014

HELLO

I’M BECOMING A PRODUCT MANAGER?! HELP!

Product Designer – Manager – Owner…

Image credit: flickr.com/100330598@N07

Product Designer – Manager – Owner… Image credit: http://pt.wikipedia.org/wiki/Ficheiro:HungUpFresno.jpg

WELL IT AIN’T AS EASY AS THAT…

Image credit: flickr.com/nathangibbs

“More than 88 percent of product managers I surveyed said that there isn’t a carefully thought- out plan for them when they start their jobs. They get caught up in the whirlwind of seemingly urgent tasks that act like a riptide in an ocean.”* * Steven Haines: The product manager’s survival guide

…… Image credit: flickr.com/stuartpilbrow

Help!!! Image credit: elisson1.blogspot.co.uk

So what do I need to do?

TAKE CONTROL! Check this: http://benhorowitz.files.wordpress.com/2010/05/good-product-manager.pdf

Image credit: flickr.com/nathangibbs

What is a product manager?

If your role is now:   Design the right product for your users (and company)

It will become:   Help your team (and company) ship the right product to your users* * Josh Elman https://medium.com/what-i-learned-building/63c09a43d0ec

Technology Business Users You are here...

Technology Business Users Product managers are here too...

Technology Business Users Product manager

A few key things that I’ve learned so far...

Listen & Learn Services Finance Sales Marketing Support Analytics Design Development QA Users

Understand the market and the buyers Image credit: olddesignshop.com

Articulate the vision Image credit: ffffound.com

Articulate the vision Market insight User insight Competitors Market foresight Technology foresight Product strategy Sales strategyBusiness case Business strategy Image credit: nationalmuseum.af.mil

“I skate to where the puck is going to be, not where it has been.” Wayne Gretzky

Create useful communications CENTRAL REPOSITORY PRODUCT SHOW & TELL PRODUCT FAQ’S RELEASE OVERVIEW DOC WITH KEY BENEFITS

Prioritise. 1.

Ship.

“You miss 100% of the shots you don't take.” Wayne Gretzky

Now over to you…

Thank you… peter@peterotto.co.uk @ottobiography We’re hiring... www.condecosoftware.com