Probate Realtor - Beach Equities 2014 Marketing Snapshot

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Information about Probate Realtor - Beach Equities 2014 Marketing Snapshot
Real Estate

Published on March 6, 2014

Author: PaigeFingerhut



Why a Probate Realtor Is Different:
About Beach Equities - A Fingerhut Co. Since 1972
Probate, Trust & Conservatorship Real Estate Sale Experts.
Who You Work With Matters. Experience Counts.

Beach Equities 4531 E. Anaheim Street Long Beach, CA 90804 Office: 562-597-8413 Paige: 213.434.4476 Steve: 562-533-7088 E-Mail: E-Mail: Web: 2014 MARKETING SNAPSHOT

A FINGERHUT CO. SINCE 1972 2014 EXPERIENCE MATTERS. page 2 Introduction Selling a home in today’s market can be challenging – Paige Fingerhut & Steve Fingerhut of Beach Equities understand that. Selling a home as a trustee, fiduciary, executor, administrator, and/or conservator comes with many unique challenges – Paige & Steve have sold not just hundreds, but thousands of properties very similar to yours. What’s the difference? Experience. Whether it’s handling a property clean-out, providing the right referrals like specialized estate appraisers and attorneys & CPA’s who specialize in trust and estate matters, or simply being familiar with the California probate code, at Beach Equities, we understand this unique process better than anyone else, and no detail is overlooked. With a combined 50 years of experience, proven skills and methods, and an abundance of compassion combined with innovation, Beach Equities is more than equipped to not only sell your home, but to reduce your stress, and deliver results, in a timely fashion. You probably have to sell the home, but who you choose to do so should be one of the easiest decisions you’ll make in the coming months. Consider the most trusted probate and trust real estate professionals across Los Angeles and Orange counties – The Original Attorney’s Realtors – Beach Equities. We look forward to hearing from you. Paige . Direct 562.533.1728 . Mobile 213.434.4476 . Steve . Direct 562.597.8413 . Mobile 562.533.7088 . Our Team PAIGE FINGERHUT – REALTOR, MANAGER Paige has been selling real estate for over 8 years. Prior to that she worked in a high-profile and high-pressure escrow company in Beverly Hills, CA for 4 years. Paige earned her B.A. in International Relations from the University of Southern California. She maintains memberships in the Women’s Council of Realtors, the Red Shoe Society benefitting the local Ronald McDonald House, and many other professional and charitable organizations. Born and raised in Long Beach, CA, Paige grew up in the real estate business and has been working with her father, Steve, to expand and grow their family business. She currently resides in Long Beach with her fiancé, Jason, and their dog and cat, Teddy & Floyd. STEVE FINGERHUT – BROKER, OWNER Steve has been selling probate, trust, estate, and conservatorship properties along with court-ordered sales and partition actions since 1972. He is extremely well-versed in all matters of trusts, estates, conservatorships, and probate sales, along with regular residential and commercial real estate transactions. He obtained his B.A. is Psychology from California State University of Long Beach. He is a lifelong resident of Long Beach, CA and currently resides in Park Estates with his wife, Carol.

2014 A FINGERHUT CO. SINCE 1972 EXPERIENCE MATTERS. page 3 Sample Overview – Initial Marketing THE FINGERHUTS – BEACH EQUITIES OTHERS - Team Approach - Solo Agent - Professional Photography - Point & Shoot - Customized Direct Mail Campaigns - No Direct Mail Campaign - Distinctive 4 pg. Brochures - One Sided Flyers - Specialized Property Websites - No Website - Customized Video Tours Pushed to Multiple Websites and Multiple Social Media Channels - No Video Tour - An Open House Schedule Provided from Listing - Limited Open Houses w/ No Schedule - Online Ad Campaign Sent to 1,000s of Potential Buyers - No campaign, limited reach - No Social Media Presence Sample Overview – Specialized Services THE FINGERHUTS – BEACH EQUITIES OTHERS - Date of Death Appraisals, CA lic. Appraisers on team - No appraisers on team - Property Restoration, clean-out, management - No management system in place - Court-appointed receivers for partition actions - No knowledge of court actions - Specialized Contract Addendums to Protect YOU (as Administrator, Executor, Trustee, etc.) - Use of standard forms leaving you open to liability or buyer cancelling - Private Fingerhut Family Trust loans, as needed - No private loan options - Specialized Processes and Best-Practices honed over 40 years to secure your Buyer & prevent additional Attorney costs/fees - No Probate/Trust Best Practices and inexperience costs your Attorney time, which costs you $$$ - Integration of a daily per diem to close on time - No inclusion of a contract per diem, Buyer closes late /costs you add’l fees

A FINGERHUT CO. SINCE 1972 2014 EXPERIENCE MATTERS. page 4 Sample Initial Marketing Timeline PRE-LIST ITEMS – 7 DAYS PRIOR TO LIST - Order Photography - Take Interior and Exterior Property Photography - Prepare All Marketing Materials (Brochure, Direct Mail and Flyers) - Establish Website and Domain Name for Property FIRST 24 HOURS - Install Sign & Brochure Box - Submit Listing to the Multiple Listing Service (MLS) NEXT 48 HOURS - Email Sent to top 100 Producing Agents - Email Blast Sent to Thousands of Potential Buyers NEXT 72 HOURS - Update Seller and Attorney of Activity on Property - Customized Brochures Delivered to Property - Broker Preview at Property WEEKLY - Property Showings and Follow-Up - Direct Mail Campaign - Online Advertising (Property feature website to reach thousands) (Including Facebook “Boost” posts and advertising, reaching thousands in your neighborhood) - Weekly update to Seller on Property Activity – or more frequently as requested We are always available to our clients and we do not pass you off to an assistant in lieu of direct contact. You put your trust in us and we, in turn, will always be available to help our clients in need.

2014 A FINGERHUT CO. SINCE 1972 EXPERIENCE MATTERS. page 5 The average consumer spends 4 hours per day on Facebook … We go where the buyers and consumers are. Did your last agent show you this?

2014 A FINGERHUT CO. SINCE 1972 EXPERIENCE MATTERS. page 6 Satisfied Clients - Reviews "I've worked with Steve on many probate sales through the local probate courts. He is one of the most knowledgeable agents in South Bay and Long Beach areas, and he really understands how the probate/court confirmation process works. He has represented our clients in both probate and trust administration matters where the estate's real property needed to be sold or appraised. Each and every time, Steve has been extremely professional, hard working and reliable. Steve always "goes the extra mile" for our clients and our office." — R. Christine Brown, Attorney "Paige is a wonderful, organized, and productive Real Estate Agent. I have not only worked with Paige in the escrow field, but I have worked numerous times with Paige and her company on Residential real estate escrow transactions. Paige is very thorough with her clients and their paperwork, which makes her transactions smooth from start to finish. It is always my absolute pleasure to be able to have real estate escrow transactions together and I look forward to our next opportunity." — Cory Schwab, Escrow Officer, Mara Escrow, Beverly Hills "Paige helped us find our first house and we love it! She was patient throughout the whole process, I think we saw over 100 properties. In the end she really understood what we wanted and needed and when we trusted her to open up our search just a little we able to find the perfect house. That was two years ago, and we still think she helped us make the best decision ever!" — Sandy Aprahamian

2014 A FINGERHUT CO. SINCE 1972 EXPERIENCE MATTERS. page 7 Satisfied Clients – Reviews – cont’d "I have had the privilege of knowing Paige for the last couple of years. My experience in seeing her leadership skills were in a social organization we both belonged to in which she was a board member and their 2010 President. Paige’s work ethic is impressive, her organizational skills are superb and most importantly she demonstrates tremendous compassion. Furthermore, one of the most enjoyable and enthusiastic people I've been around. She is not lacking charisma. Very approachable, personable and friendly. Any firm who is considering Paige will not be disappointed." — Jonathan Benecke, MBA, Director - Western Region Chassis Pools, Flexi-Van Leasing, Inc. "I would (and have) recommend Paige to anyone and everyone. She helped me navigate a particularly tricky real estate market, was so knowledgeable I never felt I was going in a bad direction, and once escrow began Paige had everything so under control that I was never bogged down with any additional stress. She made the home-buying process so easy, and with her incredible integrity as well she is most certainly the first person to call when looking to purchase a home." — Owen Ward "I had great results working with Paige. In the summer of 2008, Paige was able to sell the family home in 6 days in a down market. The great news was that the asking price and selling price were almost the same. 6 months later she found me a condo for a fantastic price. I have been extremely happy using Paige as my real estate agent. I would without hesitation recommend Paige and use her services again." — Michael Thue "I've worked with Steve for more than 20 years and consider him one of the most knowledgeable agents in the South Bay/Long Beach real estate industry. He works well with people and knows how to close a deal." — Tom Shilton, Appraiser "Paige knows the South Bay and Westside L.A. residential real estate markets as well as anyone in the business. She comes from a family of real estate professionals who treat their clients right." --Tom Shilton, Appraiser "Paige helped my wife and I buy our first home. She was there every step of the way helping us through all the confusing ins and outs of the process. In particular, the escrow process went very smoothly." — Ryan Bolger "I enjoy working with Steve. Although his deals can be a handful, Steve is a great communicator. He is often asking for a status update or giving you a an update to avoid last minute surprises or delays. His clients are clearly his number one priority and he doesn't hesitate to go of his way to ensure his clients are well taken care of. Steve is a very personable, hands on and knowledgeable realtor. He is a great pleasure to work with." -- Dorothy Osterman, Escrow Officer "I have done business with Steve for many years now. I have to say he is one that you can completely rely on. He is true to his word and goes above and beyond the normal to help some one. A true business professional and a caring person." — Bob Taylor, Title Officer "I have known Steve for many years and worked with him on several real estate transactions. He has always been very professional and has gone above and beyond to see that the transactions closed escrow." — Diane Scarfuto, Realtor "Steve is dedicated to doing the best job for his clients. He has an incredible work ethic & high energy to make things happen. Good character, honest, & been in the business many years. Highly recommend him." — Victoria Gammer "I am proud and honored to recommend Steve to all that may need his services. I have worked with Steve in the past and he is outstanding at what he does. He is very knowledgeable in his field and treats his clients and fellow agents with respect, kindness, honesty and integrity. Steve is dependable, reliable and always ahead of the game. It is very difficult to find a broker with such character and therefore I would gladly endorse him to all that are in the market to sell or buy real estate." — Joseph Demetry, MBA

2014 A FINGERHUT CO. SINCE 1972 EXPERIENCE MATTERS. page 8 In Closing We hope you find our Marketing Snapshot informative. Now the next step is to simply contact our office to schedule a private appointment to put The Fingerhuts, and Beach Equities, to work for you! Last year, on average, we sold our listings for 99.5% of our list price. Expert Experience Matters.

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