Privacy & Social Media Marketing Bright Talk081009

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Information about Privacy & Social Media Marketing Bright Talk081009

Published on August 19, 2009

Author: susanlyon

Source: slideshare.net

Description

Susan Lyon present this as "Tweetspam, Spiders & Other Privacy Issues" as part of an August 13, 2009, Webcast sponsored by BrightTALK.
Social media in the new Web 2.0 world has proven to be an effective new marketing tool but one that also creates some interesting privacy challenges. This presentation gives practical tips on how to avoid privacy pitfalls as you create social communities for your customers and deliver marketing messages and apps into existing social networks like Facebook, Linked In and Twitter.
Of Counsel Susan Lyon has a wealth of experience advising clients on emerging social media issues. A member of Perkins Coie\'s Privacy & Security practice, she has counseled companies from small startups to major name brand retailers, social networking sites, mobile service providers, network advertisers, and a wide variety of tech companies.

Tweetspam, Spiders & Other Privacy Issues In Social Media Marketing Susan L. Lyon Of Counsel Summer 2009

Building Privacy, Building Community

Building Privacy,

Building Community

Building Privacy, Building Community: 1. Think Reputation

 

 

 

Building Privacy, Building Community: 2. Create a Safe, Secure World

Member Security & Safety https:// Registration, sign in and edit points Passwords Sensitive information

https://

Registration, sign in and edit points

Passwords

Sensitive information

Spiders & Harvesters Ban automated collection Avoid email address display Consider email address as image

Ban automated collection

Avoid email address display

Consider email address as image

Other Terms Prohibit spamming Ban malware Ban password solicitation Warn of privacy risks

Prohibit spamming

Ban malware

Ban password solicitation

Warn of privacy risks

Building Privacy, Building Community: 3. Stick to the Principles

Privacy Principles FTC Fair Information Practice Principles: Section 5 Fairness EU Data Directive Article 29 WP Opinion 5/2009 on Online Social Networking

FTC

Fair Information Practice Principles: Section 5 Fairness

EU Data Directive

Article 29 WP Opinion 5/2009 on Online Social Networking

Notice What do you collect? What will be shared with others? What will be displayed publicly?

What do you collect?

What will be shared with others?

What will be displayed publicly?

CHOICE Allow information to be edited/removed Allow control of sharing/connecting EU: Default Private

Allow information to be edited/removed

Allow control of sharing/connecting

EU: Default Private

COPPA – Children's Online Privacy Protection Act Age/Birth Date Triggers Knowledge Increases Data Breach Notice Risk Recommendation Don't Ask, or Ask only Month/Day, or Ask but Block > 13

Age/Birth Date

Triggers Knowledge

Increases Data Breach Notice Risk

Recommendation

Don't Ask, or

Ask only Month/Day, or

Ask but Block > 13

Forward to Friend CAN-SPAM Avoid deceptive From lines/subject lines Avoid incentives Consider avoiding commercial content EU: Any invitation is commercial Show content Do not collect email addresses

CAN-SPAM

Avoid deceptive From lines/subject lines

Avoid incentives

Consider avoiding commercial content

EU:

Any invitation is commercial

Show content

Do not collect email addresses

Contact Invites Terms of Use FTC -- Invitation emails to friends in contact lists EU – Ban on SNS use of non-member data SNS may not invite non-members

Terms of Use

FTC -- Invitation emails to friends in contact lists

EU –

Ban on SNS use of non-member data

SNS may not invite non-members

Reporting & Info Requests Electronic Communications Privacy Act (ECPA) Restricts surveillance Government; Remote Computing Services; Electronic Communication Services

Electronic Communications Privacy Act (ECPA)

Restricts surveillance

Government;

Remote Computing Services;

Electronic Communication Services

Privacy and Direct Marketing

Privacy and Direct Marketing

Terms of Use Know limitations on email address use & harvesting. Know what data may & may not be used, stored, shared. Post & follow your privacy policy.

Know limitations on email address use & harvesting.

Know what data may & may not be used, stored, shared.

Post & follow your privacy policy.

No Masks Reveal Your Corporate Identity Avoid Deceptiveness Claims

Reveal Your Corporate Identity

Avoid Deceptiveness Claims

Publicly Available ≠ No Privacy Use of User Generated Content

Are Wall Posts & Tweets Spam? MySpace v. Sanford Wallace Facebook v. Sanford Wallace

MySpace v. Sanford Wallace

Facebook v. Sanford Wallace

Marketing in Maine Covers Minors <18 Knowledge not required? Collect or Receive for Marketing Purpose Sell, Transfer

Covers Minors <18

Knowledge not required?

Collect or Receive for Marketing Purpose

Sell, Transfer

Apps Terms of Use State Anti-Spyware laws Track or collect personal information, Change device settings, Pop-up ads. Computer Fraud and Abuse Act (CFAA) Unauthorized access Causing damage

Terms of Use

State Anti-Spyware laws

Track or collect personal information,

Change device settings,

Pop-up ads.

Computer Fraud and Abuse Act (CFAA)

Unauthorized access

Causing damage

Questions? Susan L. Lyon, [email_address] RSS our blog: www.digestiblelaw.com Follow on Twitter: @susanlyon @PCPriv Fan on Facebook: Perkins Coie Privacy & Security

Questions?

Susan L. Lyon, [email_address]

RSS our blog: www.digestiblelaw.com

Follow on Twitter: @susanlyon @PCPriv

Fan on Facebook: Perkins Coie Privacy & Security

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