Published on March 12, 2014
V8 POWER BRANDS Presents: Principles of Successful Branding By: Joseph Mohlabeng (Founding Strategist)
Focus Don‟t be a “brand” of all trades and master of none. “Hedgehog Concept is not a goal to be the best, a strategy to be the best, an intention to be the best, a plan to be the best. It is an understanding of what you can be the best at.” Good to Great
The power of collaboration No “brand” is an island. Brands often need to co-exist. Find brands to associate with to „borrow‟ value from theirs, e.g. celebrities, complimentary, etc.
Innovate or die In the world full of a large variety of products and services, a brand has to innovate to differentiate or become mediocre. Innovation follows a process of thinking differently in order to create better value.
Invest in your brand If you expect people to invest in your brand, you‟ve got to invest in it first…
Learn from your brand‟s past and present
Know your competition Study the standards within your industry or category. If you don‟t know the rules of the game you will not win.
The Customer is KING Marketing is all about satisfying customer needs. If you don‟t understand their needs you can‟t satisfy them. Remember customer needs are ever-changing. Engage them in a continual dialogue…
Keep it short and simple Position your brand in a simple, memorable way in order to be truly differentiated.
Excellence in execution Ideas are great but execution is everything.
Disrupt the market Attract attention. Give offers they can‟t refuse. Create better value at the most appropriate price to the customer.
Package with great care and consideration The purpose of doing business is selling not just creating…
Create meaning within your brand‟s DNA Branding is supposed to make choices easier. Create a meaningful core-purpose and vision for your brand.
Go digital or go home Every minute of every day: 571 websites are created; 100,000 tweets are sent; 685,000 pieces of content are shared on Facebook and 2 million search queries are made on Google (Source: thesocialskinny.com) Your customers have more choice than ever before and, if you don't have speed you are just not in the game.
Eldership Joseph Mohlabeng is an internationally accredited (IAA), seasoned senior strategist whose illustrious career started over a decade ago after graduating with a SAQA approved post-graduate diploma in Integrated Marketing Communication at the AAA School of Advertising. He has also attended a few courses including Media Studies at Boston Media House where he got exposure to a variety of media studies from Journalism to PR. In addition, an A-Z of Brand Management at VEGA School of Branding further increased his interest in understanding brand dynamics. In his career he has worked with the best of the best in advertising at top agencies such as Net#work BBDO, GREY Worldwide, TBWA Huntlascaris, MojoMotherrussia, and across many industries. These include but not limited to financial (Nedbank, African Bank, Visa), telecoms (Cell C, Econet), pharmaceuticals (Norvatis Lamisil), FMCG (All Simba & Pepsi incl. Lays, Sunbites, etc.), automative (AA, Mercedes, Mazda), government (GEPF, RAF), broadcasting (SABC 3, Metro FM, Thobela FM), etc.
Our Services We offer a wide-range of specialist brand services for both companies and persons who want to develop a Powerful Unique Brand Image: RESEARCH Vox pops / Focus groups PLANNING Brand Strategy / Communication Strategy / Marketing Plans / Brand Workshps Media Planning / Digital Strategy / Brand Activation Public Relations (Plans, Press Release, Press Conference, Publicity) GRAPHIC DESIGN Logos / Websites / CD Sleeve / Layouts PRODUCTION Recording (Music / Sound Imaging / Post Production) Printing (CD & DVD Printing / Posters / Flyers / Banners)
V8 POW E R BRANDS Joseph Mohlabeng (Founding Strategist) CK: 2005/120570/23 Address: 129 Terrace Road, Bezuidenhouts Valley, 2094 (011) 614-0707 / 072 540 7734 email@example.com Joseph Mohlabeng www.v8records.co.za
Below are five brand management 101 principles that force me to think ... Five Principles of Highly Effective Branding. ... A successful brand stands up ...
Welcome to Principles of marketing, made up of many business majors. Marketing as defined as "the total of activities involved in the transfer of goods ...
Eight principles of branding By Nick Foley, Landor Successful brands are anchored in propositions that are desirable, distinctive, and credible in people ...
Branding is a process, ... Successful brands don’t cling to the old ways just because they worked in the ... The 12 Principles of Brand Strategy ...
Tour; Community. Newest Forum Posts; Trending Forum Posts; Forum Categories; Success Stories; Find Members; Find Companies; Member Blogs; Networking Events ...
Five principles of a successful branding strategy. tenessean.com Publié le 25 août 2015. Much has been written and will be written in the ...
How Brands Become Icons: The Principles of Cultural Branding: Amazon.de: D. B. Holt: Fremdsprachige Bücher
Branding TV: Principles and Practices eBook: Walter McDowell, Alan Batten: Amazon.de: Kindle-Shop
Opinions expressed by Forbes Contributors are their own. ... The 8 Keys to Successful Branding - Why 'Mad Men' and Whisky Are Not Going To Cut It.