Principles of persuasion used by

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Information about Principles of persuasion used by

Published on November 27, 2016

Author: AshishPandey277


1. Myntra’s Principles of Persuasion Submitted to : Dr. Anindita Sahoo Submitted by : Ashish Pandey(16DM046)


3. The Principle of Scarcity  It refers to any limitation placed on a product or service with the goal of increasing sales through pressure placed on the consumer.  The fear of missing out causes people to make the decision to buy.  Myntra used time based deadline as a limitation (30th and 31st May) mixed with discount benefit for acting within limited time (10% discount on selected debit cards).

4. The Principle of Social Proof • We are more likely to accept something if others has already accepted it, and we are more likely to reject it if others have rejected it. • Myntra shows out of stock sizes and design while shopping which indicates that a lot of people have bought this particular design. • Myntra displays reviews from previous customers to influence the decision of site visitors.

5. Thank You 

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