Prince's milk dilemma might know about learned - Prince milk, lactic acid bacteria beverage - Food Industry - Computers and Internet Articles

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Information about Prince's milk dilemma might know about learned - Prince milk, lactic...

Published on March 7, 2014

Author: nondescriptwrin88



Prince Edward milk milk group will be the largest lactic acid bacteria fermented milk Beverages Sci...

Prince's milk dilemma might know about learned - Prince milk, lactic acid bacteria beverage - Food Industry Computers and Internet Articles Prince Edward milk milk group will be the largest lactic acid bacteria fermented milk Beverages Science, industry and trade group. Group lactic acid bacteria biotechnology core competitiveness of enterprises, its leading product, "Sunrise" brand milk Prince, was listed as China's Food Beverage industry's only "National Torch Plan" high-tech products, China Institute of Food Science and Technology recommended products for a decade. After a decade of development, the Group now has fixed assets of greater than 30 million employees thousand people, fermented milk in China for decade that is a output, sales, market share, far ahead, will be the only company in China dedicated to the production of lactic acid bacteria Drinks Of large enterprises. Two years ago, I wrote an article for the Prince of milk, that this Prince of milk diversification strategy that will lead to serious consequences, but additionally how the product might be a serious homogeneity Main difficulties caused no business development, would not expect any time couple of years in July this year, and there on tv reported that Prince milk as the capital-strand breaks and bring about a quagmire of data, the headquarters of milk in Prince Edward, Zhuzhou, Hunan invest in supermarkets close down due to operational difficulties, comprehensive media coverage dilemma Prince milk clients are expanding fast due to insufficient competitiveness objectives sideline products sold an excessive amount of and will not be completed, poor loan recovery, had threatened inside a sales goals to reach 100 billion business now has to fall under the fields this task, we feel sorry for, but additionally to prove something, the introduction of enterprises doesn't depend upon shouting slogans shouted out. Last year, the Prince of milk received Morgan Stanley, Goldman, Sachs, Actis three investment companies 73 million U.S. dollars capital injection, when I saw what is this great, once the milk really happy for that prince, may be three Investment capital injection, indicating Prince of milk in a very strong financial support in the gradual expansion for the nation, but also indirect proof of the prospect of lactic acid bacteria beverage, when milk can also be frequently Fangchuhualai Prince said in Hong Kong or New York market, the period may Prince's milk could be the most beautiful duration of the distribution network in the country increasing utilization of high pre-existing distribution of cash along with outside Zhuzhou Hubei Beijing Sichuan Yunnan, established a production base, and plans another inside the Southwest establish new production bases, essentially the most prosperous duration of Prince milk, even county-level dealer, pre-existing loan of 50 million or higher must be manufactured to make sure distribution of qualifications, however, the rapid expansion recently, the movement was hiding Prince Milk an unpredictable crisis, that is certainly, the emblem behind Takana level of hollowing out. Product updates slowly, in a number of major domestic Dairy Manufacturing enterprises are unable to contend with them under heavy blows. Management and marketing issues such as the emergence of a group of cases of milk to Prince dilemma surfaced.

Is recognized that milk is relying on Prince Edward, Prince of lactic acid milk drinks started, and I know Prince milk was decade ago, time, reputation and word of mouth marketing Prince milk market as the Central South region may be superior to Le 100 Kazakhstan's and dolls, and with the "Prince of milk bottles to drink every day, every single day to add lactic acid bacteria," popular in river north and south of advertising, counting on CCTV's advertising rapidly expanding through the entire country, visibility continues to be greatly raised, though the control over milk, but Prince Edward a similar can stop enhanced using the well-known, it absolutely was understood that Prince basically milk or family management style of management, management methods, deficiency of innovation and execution of business development objectives aren't clear or otherwise not clear enough, too optimistic concerning the future , investment is way too near power Ji Gong, nominal complex, the principle business in the Prince's milk is at Erie , Mengniu Several dairy along with other domestic enterprises squeezed gradually lost their competitiveness, technique is not new, Package Not attractive enough, usually just look to see the Prince of milk bottle size changes, usually do not make efforts to produce a feature product features, advertising language could be the same decade, a lactic acid bacteria 180 million advertising language numerous clouds within the fog years, many consumers tend not to have any idea what lactic acid bacteria, could have doubts on what, as interested in function-oriented products isn't clear, not enough to guide the buyer to buy, although sales are certainly not known but equally famous and well-known in Kochi has created a level of lack of meaning empty brand, you think that, this brand you could bio tech get the support of shoppers? brand vulgar mode of operation might be considered one from the reasons Prince could predicament, I often see Prince milk POP advertising above which, Xie Tingfeng smile goes on while using Twins are unable to learn inside the end rather than convey to us what is? Few in the past the success of Prince's milk,

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