Priming Healthcare For Twitter: Leading on Twitter

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Information about Priming Healthcare For Twitter: Leading on Twitter
Health & Medicine

Published on September 3, 2009

Author: philbaumann

Source: slideshare.net

Description

Twitter is increasingly becoming a ubiquitous form of communicating. The healthcare industry has recently begun to seriously take an interest in Twitter.

In addition to being a primer for Twitter, this presentation includes a topical review and guide for using Twitter in the health care setting and how to address matters related to HIPAA.

Priming Healthcare for Twitter An Introduction to Leading on Twitter Phil Baumann, RN CEO, CareVocate LLC @PhilBaumann [email_address]

Twitter: Tiny Is The New Huge

 

Popular Microblogging

Aggregation Microblogging

Enterprise Microblogging

Image source: Seth Godin Bandwidth Interactivity

"Share and discover what's happening right now, anywhere in the world." "The Pulse of the Planet"

"Share and discover what's happening right now, anywhere in the world." "The Pulse of the Planet"

Twitter is to brains...   ...what Google is to servers.

Twitter's Growth - Google Trends

Twitter Anatomy 101

The Barebones of Twitter Follow Unfollow Block Tweet 140 Reply @ DM Asymmetrical Relationships

 

Enter Tweet (Hint: answer a different question than the one Twitter asks) @ = Reply Direct Message (Private) Reverse Chronological Order

@ = Reply

Direct Messages (Private)

Advanced Features & Uses Twitter’s API (3 rd Party Applications) Hashtags # Tiny Hyperlinks Metrics Tools & their original uses diverge over time.

Twitter’s API (3 rd Party Applications)

Hashtags #

Tiny Hyperlinks

Metrics

Twitter's API (Application Programming/Platform Interface) Twitter’s interface is limited API enables alternative user experiences

Twitter’s interface is limited

API enables alternative user experiences

Twitter’s API Application Database Tweets Follow counts Controlled Access Request/Call

Database

Tweets

Follow counts

TweetDeck (Desk-top & Mobile) Groups

Seesmic (Desktop & Web)

HootSuite (Web)

TweetRiver - Premium

The Micro-link Economy Q: How can long hyperlinks fit into 140 characters? A: URL Shorteners   http://www.techcrunch.com/2009/07/16/twitters-internal-strategy-laid-bare-to-be-the-pulse-of-the-planet/         http://bit.ly/S90l3  

Q: How can long hyperlinks fit into 140 characters?

A: URL Shorteners

 

http://www.techcrunch.com/2009/07/16/twitters-internal-strategy-laid-bare-to-be-the-pulse-of-the-planet/

 

 

 

 

http://bit.ly/S90l3

 

Link Metrics Integrated into 3 rd Party Applications User-level link data Aggregate link data Real-time Data

Integrated into 3 rd Party Applications

User-level link data

Aggregate link data

Real-time Data

People Over Numbers

The Re-Tweet Is Sweet

People You’re Following People Following You Not Necessarily Following Each Other ReTweet (RT) RT

Search: Real-time

Contextualizing Twitter

 

The Pushbutton Web Pushbutton Sharing

Distributed Messaging Real-time feeds pulled from Twitter to RSS to FriendFeed to Blog

#Hashtags A hashtag demarcates a tweet into a #topic and provides searchable meta-data.

#Healthcare Chats #HCSM Healthcare Social Media Sundays 9pm EDT @HealthSocMed #HCMKTG Healthcare Marketing Fridays 1pm EDT @HCMKTG

#HCSM

Healthcare Social Media

Sundays 9pm EDT

@HealthSocMed

#HCMKTG

Healthcare Marketing

Fridays 1pm EDT

@HCMKTG

Twitter in Healthcare

 

On Twitter, Ask…

… And You Shall Receive

Source: http://ebennett.org/data/ Hospitals Are Adopting

Get Listed: http://ebennett.org/data/ Blogs Are Hard! Tweets Are Easy! Yes, but…

A Brief Strategic Time-out

Live-tweeting Surgery

Twitter & Crisis

 

CDC & Social Media

“ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”

CDC’s Twitter Metrics

Mayo Clinic on Twitter

Offer Practical Value

Help Find Clinical Trials Link: Using TrialX with Twitter

Suggested Uses Disaster Alerting & Response Drug Safety Alerts Diabetes Management Medical Crowd-sourcing Disease Tracking & Resource Connection

Disaster Alerting & Response

Drug Safety Alerts

Diabetes Management

Medical Crowd-sourcing

Disease Tracking & Resource Connection

Suggested Uses Post-discharge Patient Support Recruitment of Health Care Staff Clinical Trial Awareness Promoting Healthy Lifestyles Health Care Marketing

Post-discharge Patient Support

Recruitment of Health Care Staff

Clinical Trial Awareness

Promoting Healthy Lifestyles

Health Care Marketing

HIPAA It’s possible to communicate w/o violating HIPAA Hospitals are tweeting daily w/o complaints Big Pharma is tweeting (most difficult industry)

It’s possible to communicate w/o violating HIPAA

Hospitals are tweeting daily w/o complaints

Big Pharma is tweeting (most difficult industry)

HIPAA Staff Appropriately Supervise Audit Set Policy Shift Conversation to Another Medium

Staff Appropriately

Supervise

Audit

Set Policy

Shift Conversation to Another Medium

Warnings Twitter’s Architectural Problems Security Risks Twitter’s Management Twitter’s Future Uncertain Business Model

Twitter’s Architectural Problems

Security Risks

Twitter’s Management

Twitter’s Future

Uncertain Business Model

General Tips Do Listen, Monitor, Search Follow appropriately Engage followers Respond to replies Offer value Retweet interesting content Thank Followers Don’t Spam Auto-follow Auto DM (exceptions) Focus on follower #’s Ignore followers Self-boast Get brandjacked

Do

Listen, Monitor, Search

Follow appropriately

Engage followers

Respond to replies

Offer value

Retweet interesting content

Thank Followers

Don’t

Spam

Auto-follow

Auto DM (exceptions)

Focus on follower #’s

Ignore followers

Self-boast

Get brandjacked

On Twitter Lead More Than You Follow

Questions?

About Phil Baumann Phil Baumann is CEO of CareVocate LLC, helping clients out with their online presence. Although he is a registered nurse with a background in critical care and drug safety, he actually started his career in enterprise accounting and treasury operations and has been interested in computer technology for over thirty years. He therefore brings a unique and valuable perspective to online collaboration technologies and communities. He blogs at PhilBaumann.com . @PhilBaumann [email_address] 484-362-0451

Disclaimers Statements expressed are solely those of Phil Baumann on behalf of CareVocate LLC. Products referenced herein are not sponsored nor endorsed with guarantees nor otherwise warranted. Participants are encouraged to establish, practice and enforce safe, secure and responsible online policies and procedures.

Statements expressed are solely those of Phil Baumann on behalf of CareVocate LLC.

Products referenced herein are not sponsored nor endorsed with guarantees nor otherwise warranted.

Participants are encouraged to establish, practice and enforce safe, secure and responsible online policies and procedures.

Copyrights This work is licensed under CC 3.0 – Attribution-Noncommercial-Share Alike 3.0. Please attribute to Phil Baumann with a link to PhilBaumann.com Please refer to Creative Commons for more details (http://creativecommons.org/licenses/by-nc-sa/3.0/us/)

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