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Primark- Beyond corporate social responsibility

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Information about Primark- Beyond corporate social responsibility
Education

Published on February 17, 2014

Author: kavitasahu1

Source: slideshare.net

Description

This is a presentation on the case analysis of Primark and the HER project that took Primark beyond Corporate Social Responsibility.
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PRIMARK

Introduction to Primark A subsidiary company of the ABF (Associated British Foods) Group  Launched in 1969 in Ireland (trading as Penny's)  2000 - over 100 stores across Britain and Ireland.  2012 - 238 branches across the UK, Ireland and Europe  Offering unbeatable value with innovative, fashiondriven edge  Value-for-money prices .  Low Cost.  Economies of scale and efficient distribution 

Cont…. Profitability depends on volume of sales  Does not manufacture goods itself  Works with suppliers to produce goods to Primark’s specification  China, India, Bangladesh and Turkey are key sourcing countries 

AN OVERVIEW

Corporate Social Responsibility CSR is about how companies manage the business processes to produce an overall positive impact on society.  Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 

    Organisations demonstrate CSR in different ways, e.g. Volunteer in community projects Sponsoring/supporting charity work Contributing time/money to improving environmental impact

Why does Primark embrace CSR? Employment of more than 700,000 workers across three continents  Ensuring their rights are respected  Responsibility to act and trade ethically  It can be a force for good 

Cont…. Primark’s Code of Conduct sets out standards for suppliers  Fair wage and good work conditions to suppliers  Primark’s Project(Health Enables Returns)  Raising awareness and delivering healthcare education to female workers in supplier countries HEALTH IS WEALTH 

Challenges 80% of garment manufacturing workforce in supplier countries is female  4 million workers- Bangladesh alone  Gives them independence and income- Women Empowerment.       Women have little education/ literacy Lack knowledge of health, hygiene and nutrition issues Lack of medical advice Results in vulnerable workforce More women than men are malnourished and suffer from illnesses e.g. anaemia

HER Project        Initiative started by BSR(Business for Social Responsibility) and partnered with the Awaj Foundation. Non-governmental organisation Works with over 250 companies on environmental, social and human rights Aims to improve the health of female workers through training and education Provides tools to help them take charge of personal and working lives 10% ‘Peer group educators’ Responsible for training other women in the workplace

Cont…. Understanding the local culture and building selfconfidence  Mutual help and encouragement  Informal learning outside the workshops  Benefits their families and whole communities  HER project has helped over 50,000 women in different countries  Through companies like Primark, Primark’s suppliers and local health providers 

Value of HER Project      Empowering/educating female workforce important goal in its own right Improves communication skills Builds trust and confidence Improves teamwork and motivation Enables women to take more responsibility Benefits factories and companies  Improvement in productivity  More stable workforce 

Cont….        Lower absenteeism Decreased labour turnover Improved quality Reduction in housekeeping costs Benefits communities Helping to reduce infant mortality Encourages women to take on leadership roles in communities

Our Analysis  HER project makes a difference to the lives of its supplier workers and delivers business benefits  4,500 women in Primark’s factories trained under the HER project in Bangladesh so far  Project is rolled out to Primark’s suppliers in China and India  $1 investment= $3 business gain. (Women Health)  A sustainable and ethical business model

 89% provide on-site medical advice.  Increase of 55% in use of contraception.  Increase of 98% in consumption of Animal Protein.  3660 workers trained in South India.  Primark and the Her Project not only helped their economy but also helped in the development and well being of its Supplier’s economies.  “This project has a real and immediate impact on women’s lives by giving them practical, high quality information about their sexual and reproductive health”, said Racheal Yeager, BSR HER project Director.

 Thank You 

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