Published on March 5, 2014
Pricing in retailing The editorial objective of Retailinfo is to empower sales in automotive -, fashion retail - and B2Retail companies with the strategic knowledge to deliver higher revenues. © SellingNet, www.sellingnet.nl All rights reserved. Retailinfo
What Is a Price? Price: The amount of money charged for a product or service. It is the sum of all the values that consumers exchange for the benefits of having or using a product or service Price Value Retailinfo
Example 1 Miele washing machine Bosch washing machine Yokowashi machine € 1.590,- € 990,€ 895,€ 395,- Product value Miele? Product value Bosch? Retailinfo
Example 2 Price Customer value ≠ production costs Retailinfo
Example 3 33 cl 50 cl 1,95 100 cl = 5,91 2,65 100 cl = 5,30 70 cl 3,75 100 cl = 5,36 Retailinfo
Example 4 € 2,95 € 4,95 “A Price That’s Too Good May Be Bad” Retailinfo
More info on pricing? Call SellingNet 074 711 02 62 Retailinfo
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Poor pricing practices can result in undercharges that eat away at a retailer's profit. Haphazard or inefficient pricing can also lead to civil or criminal ...
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