advertisement

Preview of ANPI Marketing Workshop on Inbound Marketing

100 %
0 %
advertisement
Information about Preview of ANPI Marketing Workshop on Inbound Marketing
Business & Mgmt

Published on March 19, 2009

Author: janritter

Source: slideshare.net

Description

At the 2009 ANPI Marketing Workshop in Scottsdale, AZ on May 5, Mike Volpe, VP of Marketing at HubSpot, will show you step-by-step how to use inbound marketing to get customers coming to you. This isn't a theoretical discussion at 10,000 feet. This is a bring-your-laptop-and-login to evaluate and improve your inbound marketing strategy in real time. You will leave this session educated, empowered and enthused about the new tools you have available at your fingertips. Attending this session is a small investment of time and money that will pay dividends in your 2009 marketing successes.
advertisement

Inbound Marketing 101 March 2009 | ANPI Annual Meeting Preview Mike Volpe VP Marketing HubSpot Twitter: @mvolpe

Agenda • Inbound vs. Outbound Marketing • Four Inbound Marketing Tips

Outbound Marketing 800-555-1234 Annoying Salesperson

Inbound Marketing Blog SEO Social Media

Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools / trials • TV/radio ads • PR / Buzz Interruption Permission

Agenda • Inbound vs. Outbound Marketing • Four Inbound Marketing Tips

Tip #1 – Publish, Don’t Advertise “Think like a publisher” -- David Meerman Scott

Where do you get your news?

What to Publish? • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases

Where to Publish?

Tip #2 – SEO 7,900,000,000 (3,000+ per second)

25% of SEO = On Page • Page Title • URL • H1,H2,H3 tags • Page Text • Bold

25% of SEO = On Page • Description • Keywords • Alt text on images

75% of SEO = Off Page • Recommendations from friends 1. “I know Mike Volpe” 2. “Mike Volpe is a marketing expert” 3. You trust the person saying this • Links are online recommendations 1. A link: www.HubSpot.com 2. Anchor text: Internet Marketing 3. Link is from a trusted website

Tip #3 – Social Media Flickr: chelmsfordpubliclibrary

“I’m too old to understand this Social Media stuff.” • Similar to a business cocktail reception • Without constraints of time or space

Social Media = Cocktail Party • Become a real member of the community • Add value to the community • Ask and answer questions • More effective than live cocktail parties • No boundaries of time or space • Other people can listen in easily

Build Network - Keyword Search

Build Network - Engage Famous People 2,700 followers 1,200 followers

Promote Your Content

Tip #4 – Measurement Flickr: noblelgnnoble

Internet Marketing Scorecard

Blog Subscribers & Visitors

SEO Ranks

Traffic, Leads and Customers Visitors from Blogging Visitors Leads Customers SEO 5,289 754 12 Blogging 834 72 3 Social Media 511 28 1

Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

Thank You! I hope to see you! Register: www.ANPIsolutions.com Mike Volpe VP Marketing HubSpot

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Annual Meeting | ANPI News

Slides from ANPI’s Marketing Workshop Preview ... to Inbound Marketing, the main topic of ANPI’s ... 200 9 Annual Meeting and Marketing Workshop.
Read more

Inbound Marketing vs. Outbound Marketing - HubSpot Blog ...

An overview of new internet marketing strategy, inbound marketing, and its differences from old strategy, ... Inbound Marketing vs. Outbound Marketing.
Read more

ANPI - Private Label Hosted VoIP PBX | Hosted Unified ...

ANPI Awarded 2015 Unified Communications Excellence Award; ... 47 Hosted UC seat packages for a marketing firm in Dallas. The other solution, though, ...
Read more

Inbound Institute: HubSpot Training Workshop | Build a ...

Mon, Jan 25, 2016 at 8:30 AM Inbound Institute: HubSpot Training Workshop | Build a Full Funnel Marketing Campaign in Two Days. IDEA Works, Fort Worth, TX
Read more

HubSpot | What is Inbound Marketing?

Since 2006 inbound marketing has been the most effective marketing method for doing business online. ... Inbound companies continue to engage with, ...
Read more

Inbound Institute: HubSpot Training Workshop | Build a ...

Inbound Institute: HubSpot Training Workshop ... II: The Inbound Marketing ... your executive team to help you review the results of the ...
Read more

Continuum’s CMO Presents Inbound Marketing Workshop at ...

Moody's puts 175 ratings on review for possible downgrade after commodities rout. ... Continuum’s CMO Presents Inbound Marketing Workshop at HTG Q1 Meeting.
Read more

Free Inbound Marketing Course | Inbound Certification

HubSpot's inbound marketing course will grow your business, and your career. The knowledge gained is immediately applicable and will help you kickstart ...
Read more