prestiva_SEO_feed

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Information about prestiva_SEO_feed

Published on July 24, 2007

Author: prestiva

Source: slideshare.net

Description

prestiva_SEO_feed

SEO, Feed and Blog Prepared by: Murali Venkatesh http://www.prestiva.com/seo/ http://blog.prestiva.com Blog and Feed Search SEO

Optimizing for Blog & Feed Engines Yahoo News & Blog Search Sorted by relevance. Only top 4 get onto News SERPs Google Blog Search Sorted by relevance. No way to submit. Only a matter of time before it ends up in the “One Box” Technorati Sorted by date. Tagged posts featured in sidebar. Feedster Sorted by date. PubSub No immediate SERPs. Delivered only in RSS.

Yahoo News & Blog Search

Sorted by relevance. Only top 4 get onto News SERPs

Google Blog Search

Sorted by relevance. No way to submit. Only a matter of time before it ends up in the “One Box”

Technorati

Sorted by date. Tagged posts featured in sidebar.

Feedster

Sorted by date.

PubSub

No immediate SERPs. Delivered only in RSS.

 

 

 

 

 

Optimizing Your Feeds Full text, not summaries 20 or MORE items (not just 10) Multiple feeds (by category, latest comments, comments by post) Keyword-rich item <title> Your brand name in the item <title> Your most important keyword in the site <title> container Compelling site <description> Don’t put tracking codes into the URLs (e.g. &source=rss) An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines

Full text, not summaries

20 or MORE items (not just 10)

Multiple feeds (by category, latest comments, comments by post)

Keyword-rich item <title>

Your brand name in the item <title>

Your most important keyword in the site <title> container

Compelling site <description>

Don’t put tracking codes into the URLs (e.g. &source=rss)

An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines

 

Slashdot headlines syndicated on Nanodot.org

 

 

 

 

 

Optimizing Your Blog Rejig your internal hierarchical linking structure Tag clouds & tag pages (e.g. UltimateTagWarrior plugin) Related Posts (e.g. Contextual Related Posts plugin) Top 10 posts Next & Previous posts Build inbound links Add Technorati tags to your posts (must claim your blog first) Get onto bloggers’ blogrolls Trackbacks & comments won’t help with link gain

Rejig your internal hierarchical linking structure

Tag clouds & tag pages (e.g. UltimateTagWarrior plugin)

Related Posts (e.g. Contextual Related Posts plugin)

Top 10 posts

Next & Previous posts

Build inbound links

Add Technorati tags to your posts (must claim your blog first)

Get onto bloggers’ blogrolls

Trackbacks & comments won’t help with link gain

 

 

 

 

 

 

 

Optimizing Your Blog Title tags Blog name at the end of the title, not at the beginning Tag name should go in title on a tag page Customize with additional keywords for display only on your home page Override title tags w/ custom one (“SEO Title Tag” plugin) URLs Rewrite to contain keywords, hyphens not underscores 301 redirect from yourblog.com to www.yourblog.com Maintain legacy URLs even after switching blog platforms

Title tags

Blog name at the end of the title, not at the beginning

Tag name should go in title on a tag page

Customize with additional keywords for display only on your home page

Override title tags w/ custom one (“SEO Title Tag” plugin)

URLs

Rewrite to contain keywords, hyphens not underscores

301 redirect from yourblog.com to www.yourblog.com

Maintain legacy URLs even after switching blog platforms

 

 

 

“ SEO Title Tag” plugin for WordPress Free & open source Allows you to override the title tag with a custom one (defined through a custom field in a post or a page) Allows you to define a custom home page title Reverses the order of the blog name and the title, or drop the blog name altogether, or replace it with a shorter nickname Puts the tag in the title of (UltimateTagWarrior) tag pages Uses category’s description as the title on category pages Has an Options page in the admin to change settings Download at www.netconcepts.com/seo-title-tag-plugin.htm

Free & open source

Allows you to override the title tag with a custom one (defined through a custom field in a post or a page)

Allows you to define a custom home page title

Reverses the order of the blog name and the title, or drop the blog name altogether, or replace it with a shorter nickname

Puts the tag in the title of (UltimateTagWarrior) tag pages

Uses category’s description as the title on category pages

Has an Options page in the admin to change settings

Download at www.netconcepts.com/seo-title-tag-plugin.htm

Optimizing Your Blog Anchor text Make the post’s title a link to the permalink page Use Neat-o tool (webuildpages.com/neat-o) to look for opportunities to request revisions to anchor text on inbound links Internally link back to old, relevant posts within the body of a blog post. Don’t use “here” or “previously” etc. as the anchor text! Heading tags category name on category page Yes for post titles, no for dates!

Anchor text

Make the post’s title a link to the permalink page

Use Neat-o tool (webuildpages.com/neat-o) to look for opportunities to request revisions to anchor text on inbound links

Internally link back to old, relevant posts within the body of a blog post. Don’t use “here” or “previously” etc. as the anchor text!

Heading tags

category name on category page

Yes for post titles, no for dates!

 

Optimizing Your Blog “ Sticky” posts Always appear at the top of the page A way to add keyword-rich intro copy to a category page or tag page e.g. Adhesive plugin Author profile pages & author links (for group blogs)

“ Sticky” posts

Always appear at the top of the page

A way to add keyword-rich intro copy to a category page or tag page

e.g. Adhesive plugin

Author profile pages & author links (for group blogs)

 

Optimizing Your Blog Emphasis tags within posts (bold, strong, etc.) Rel=Nofollow All links in trackbacks, comments, and in posts where you don’t vouch for the site Where the link would be reciprocal Pings Lets the feed search engines know you’ve updated pingomatic.com, pingoat.com, pings.ws, feedshot.com

Emphasis tags within posts (bold, strong, etc.)

Rel=Nofollow

All links in trackbacks, comments, and in posts where you don’t vouch for the site

Where the link would be reciprocal

Pings

Lets the feed search engines know you’ve updated

pingomatic.com, pingoat.com, pings.ws, feedshot.com

 

#10 for “neopet cheats” within 2 weeks, and with only 1 link!

More Gritty Details about RSS 1-click subscribe buttons “ Add to My Yahoo” link in SERPs Tracking Customization Link gain

1-click subscribe buttons

“ Add to My Yahoo” link in SERPs

Tracking

Customization

Link gain

Make It Easy to Subscribe 1-click add to your favorite aggregator “ Add to ____” buttons Link tags for autodiscovery e.g. <link rel=&quot;alternate&quot; type=&quot;application/atom+xml&quot; title=&quot;Atom 0.3&quot; href=&quot;http://feeds.blog.prestiva.com/scatterings&quot; /> Make your listings in the Yahoo! SERPs display the “Add to My Yahoo!” link

1-click add to your favorite aggregator

“ Add to ____” buttons

Link tags for autodiscovery

e.g. <link rel=&quot;alternate&quot; type=&quot;application/atom+xml&quot; title=&quot;Atom 0.3&quot; href=&quot;http://feeds.blog.prestiva.com/scatterings&quot; />

Make your listings in the Yahoo! SERPs display the “Add to My Yahoo!” link

“ Add to My Yahoo!” link in SERPs Add your feed to your My Yahoo! Page Ping Yahoo! with your updates e.g. http://api.my.yahoo.com/rss/ping? u=http://www.whatever.com/rss) Or just use Pingomatic More info at http://my.yahoo.com/s/publishers .html

Add your feed to your My Yahoo! Page

Ping Yahoo! with your updates

e.g. http://api.my.yahoo.com/rss/ping? u=http://www.whatever.com/rss)

Or just use Pingomatic

More info at

http://my.yahoo.com/s/publishers .html

Track Subscriber Behavior Subscribers from User-Agent field in log files e.g. User-Agent: Bloglines 2.0 (182 Subscribers) Reads through “web bugs” e.g. <img src=&quot;http:www.company.com/cp/.5424Cafaa903cf09ecafb231662ca053c4c56” border=0 size=1 width=1> Clickthroughs through clicktracked URLs e.g. http://www.company.com/rss.php? 88288Cafaa903cf09ecafb231662ca053c4c56

Subscribers from User-Agent field in log files

e.g. User-Agent: Bloglines 2.0 (182 Subscribers)

Reads through “web bugs”

e.g. <img src=&quot;http:www.company.com/cp/.5424Cafaa903cf09ecafb231662ca053c4c56” border=0 size=1 width=1>

Clickthroughs through clicktracked URLs

e.g. http://www.company.com/rss.php? 88288Cafaa903cf09ecafb231662ca053c4c56

Personalized/Customized Feeds Best practice for users Subscription form with interests tickboxes Allow the user to stay anonymous if they so choose Give them the option of subscribing via RSS, or email, or both Personalized feeds not ideal from an SEO standpoint Because you’re not reinforcing the same items across multiple sites. Offer standardized feeds for your affiliates, other webmasters. Make keyword-rich as a value-add.

Best practice for users

Subscription form with interests tickboxes

Allow the user to stay anonymous if they so choose

Give them the option of subscribing via RSS, or email, or both

Personalized feeds not ideal from an SEO standpoint

Because you’re not reinforcing the same items across multiple sites.

Offer standardized feeds for your affiliates, other webmasters. Make keyword-rich as a value-add.

Subscribe to a feed personalized to you

Capture the Link Gain Encourage links through RSS directories/engines submission (www.masternewmedia.org/rss/top55/), trackbacks, pings (Technorati, Pingomatic,…), Clicktrack your links and pass the link gain 301 (“permanent”) redirect, not 302, or link gain may not flow Most ads and affiliate links suffer this fate Warning: Feedburner use 302, not 301 Pay attention to each item title; it’ll become link text Keep your RSS feed URL at your own domain

Encourage links through RSS directories/engines submission (www.masternewmedia.org/rss/top55/), trackbacks, pings (Technorati, Pingomatic,…),

Clicktrack your links and pass the link gain

301 (“permanent”) redirect, not 302, or link gain may not flow

Most ads and affiliate links suffer this fate

Warning: Feedburner use 302, not 301

Pay attention to each item title; it’ll become link text

Keep your RSS feed URL at your own domain

Questions? Contact : http://blog.prestiva.com http://www.prestiva.com/seo/

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Information about prestiva_SEO_feed. seo blog. Published on July 24, 2007. Author: prestiva. Source: slideshare.net. Description. prestiva_SEO_feed Content.
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