Published on February 20, 2014
HubSpot for magazine publishers
Problem This is Mark. ! Mark owns three magazines and he wants to go mobile ! But he is confused: Mobile marketing – “How does that work?” App stores – “I’m not an IT guy!” Cost – “Isn't that expensive?” / problem
Solution PressPad solves Mark’s problems: Mobile Apps App Store SEO Marketing Automation Mobile marketing – “We can teach you how to do that.” App stores – “We’ll do it all for you.” Analytics Landing Pages / solution Social Media Cost – “PressPad is free for you Mark.”
Solution ”Build the best digital magazine monetization platform on Earth” Paul Nowak CEO & co-founder Michael Opydo VP of Marketing / solution Wojtek Szywalski Content Manager Jacek Jedrzejewski CTO
Solution Here are some of the things PressPad can help Mark with: mobile marketing curriculum webinars drip emails expert advice / solution native Apple apps native Android apps online stores Facebook Newsstand instant landing pages business model with no upfront payments no revenue share
Solution Ahhh! Technical jargon! What's a "mobile marketing curriculum?" ! Don't panic Mark, we provide the technical tools, and teach you how to use them. With our help, you'll soon be selling through mobile stores, thanks to: ! 1. Weekly product optimization tips, 2. Actionable analytics, 3. One-on-one analysis from our growth team, ... and 50+ other services ! We focus totally on your sales – a unique approach. / solution
Business model We keep the first $299 Mark's magazines make each month The rest is transferred to him, commission free no upfront payments no revenue sharing we care about his sales 1 5 / business model 10 15 20 25 30
Business model Free plan Paid plan Subscription Free $299 Revenue from magazine sales We keep the first $299 a publisher makes each month The rest is transferred to him, commission free App revenue is transferred to the publisher, commission free / business model
Market Top down Bottom up ! ! The mobile content market will be worth $18.6B in 2017 (source: Transparency Market Research) The global publishing industry will be worth $273B by 2016 (source: ReportLinker) $299 subscription (cap) There are now 5M content providers we can work with We are looking at a $1.5B market / market
Competitors Competitors by group Direct competitors Newsstands Related to content publishing Adobe Publishing Suite Magzter Flipboard http://adobe.com/digital-publishing-suite http://magzter.com https://flipboard.com/ Mag+ Issuu Zite http://magplus.com/ http://issuu.com Maz Scribd http://www.mazdigital.com/ Outsourcing companies / competitors http://scribd.com Zinio http://zinio.com http://www.zite.com/
Competitors PressPad wins where Adobe is too corporate and others are overcomplicated or pricey Helps with selling Easy Complicated Outsourcing companies / competitors Doesn't help with selling
Contact Paul Nowak CEO and co-founder ! firstname.lastname@example.org @njet ! www.presspadapp.com
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