PressPad Company Overview

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Information about PressPad Company Overview
Business & Mgmt

Published on February 20, 2014

Author: presspad



PressPad is a mobile marketing platform for magazine publishers. It is to the publishers what HubSpot is to online business – an all-in-one mobile marketing platform.

Using PressPad a publisher can quickly set up her mobile application and dive into extensive knowledge base about mobile marketing.

PressPad is free to publishers and they deduct subscription from their earnings. PressPad's fair business model and the effort we invest in education have been noticed and PressPad grows like never before.

HubSpot for magazine publishers

Problem This is Mark. ! Mark owns three magazines and he wants to go mobile ! But he is confused: Mobile marketing – “How does that work?” App stores – “I’m not an IT guy!” Cost – “Isn't that expensive?” / problem

Solution PressPad solves Mark’s problems: Mobile Apps App Store SEO Marketing Automation Mobile marketing – “We can teach you how to do that.” App stores – “We’ll do it all for you.” Analytics Landing Pages / solution Social Media Cost – “PressPad is free for you Mark.”

Solution ”Build the best digital magazine monetization platform on Earth” Paul Nowak CEO & co-founder Michael Opydo VP of Marketing / solution Wojtek Szywalski Content Manager Jacek Jedrzejewski CTO

Solution Here are some of the things PressPad can help Mark with: mobile marketing curriculum webinars drip emails expert advice / solution native Apple apps native Android apps online stores Facebook Newsstand instant landing pages business model with no upfront payments no revenue share

Solution Ahhh! Technical jargon!
 What's a "mobile marketing curriculum?" ! Don't panic Mark, we provide the technical tools, and teach you how to use them. With our help, you'll soon be selling through mobile stores, thanks to: ! 1. Weekly product optimization tips, 2. Actionable analytics, 3. One-on-one analysis from our growth team, ... and 50+ other services ! We focus totally on your sales – a unique approach. / solution

Business model We keep the first $299 Mark's magazines make each month The rest is transferred to him, commission free no upfront payments no revenue sharing we care about his sales 1 5 / business model 10 15 20 25 30

Business model Free plan Paid plan Subscription Free $299 Revenue from 
 magazine sales We keep the first $299 
 a publisher makes each month The rest is transferred to him, commission free App revenue is transferred 
 to the publisher, commission free / business model

Market Top down Bottom up ! ! The mobile content market will be worth $18.6B in 2017 (source: Transparency Market Research) The global publishing industry will be worth $273B by 2016 (source: ReportLinker) $299 subscription (cap) There are now 5M content providers we can work with We are looking at a $1.5B market / market

Competitors Competitors by group Direct competitors Newsstands Related to content publishing Adobe Publishing Suite Magzter Flipboard Mag+
 Issuu Zite Maz
 Scribd Outsourcing companies / competitors Zinio

Competitors PressPad wins where Adobe is too corporate and others are overcomplicated or pricey Helps with selling Easy Complicated Outsourcing companies / competitors Doesn't help with selling

Contact Paul Nowak CEO and co-founder ! @njet !

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