Published on March 14, 2014
Horizontal Media Solution Provider
FLEXIBILI TY We were born CLOUD in 2006
CONTINUOUSLY INNOVATE ON BEHALF OF THE CUSTOMER Mobile and Social in 2012 Reborn
CONTINUOUSLY ADD VALUE Today, in 2014 We provide Horizontal Media Solutions
Global Reach 24X7 Operations Following Sun 57Countries. 33 Languages. Over 400 Customers Strong presence in Media / Life Sciences / Manufacturing / Education Verticals
Cloud Based Offerings
Pressmart Cloud Based Offerings AWS Cloud ServicesPublication Cloud Education Cloud We offer following cloud based solutions & services
AWS Cloud Services
Media IT @ Cross Roads
Shared Responsibility Model YOU + AWS + Pressmart
AWS Global Infrastructure US West (Northern California) US East (Northern Virginia) EU (Ireland) Asia Pacific (Singapore) Asia Pacific (Tokyo) GovCloud (US ITAR Region) US West (Oregon) South America (Sao Paulo) AWS Regions AWS Edge Locations
And Government Agencies
AWS Media Platform Overview Digital Asset Management Media Distribution Encoding Storage Media Management Services File Transfer Web and Media Servers Database Media Distribution Services Content Delivery Network Deployment & Administration
AWS’s File Transfer Services Services that help you move your large media files to the AWS Cloud AWS AWS Direct Connect Private, Dedicated Connection to AWS Amazon Virtual Private Cloud VPN to Extend Your Network Topology to AWS AWS Import / Export Hard Disk transfer to and from AWS Encoding Storage Media Management Services File Transfer
AWS’s Storage Services Services that store and archive your media files Encoding Storage Media Management Services File Transfer Amazon Simple Storage Service (S3) Redundant, High-Scale Object Store Amazon Elastic Block Store (EBS) Persistent block storage for EC2 Amazon Glacier Extremely Low-Cost, High-Scale Archive Storage
AWS’s Services for Encoding Services that help you encode your media files Encoding Storage Media Management Services File Transfer AWS Amazon EC2 Virtual Servers in the AWS Cloud Auto Scaling Rule-driven scaling service for EC2
AWS’s Services for Media Management Services that help you with digital asset management Encoding Storage Media Management Services File Transfer AWS Amazon SWF Simple Workflow Service Amazon EC2 Host Digital Rights Management and Content Management Software
AWS’s Services for Web and Media Servers Services that help run media sites and apps and stream media AWS Amazon EC2 Run your web and media server of choice Auto Scaling Rule-driven scaling service for EC2 Amazon Elastic Load Balancing Virtual load balancers for EC2 Web and Media Servers Database Media Distribution Services Content Delivery Network
AWS’s Database Services Scalable and Durable High Performance Cloud Storage Web and Media Servers Media Distribution Services Content Delivery Network Amazon DynamoDB High Performance NoSQL Database Service Amazon RDS Managed Oracle, MySQL, & SQL Database Service Amazon ElastiCache Managed Memecached Service Database
AWS’s Content Delivery Services Services that help you deliver and stream your media fast Amazon CloudFront Global Content Delivery Service AWS Route 53 Domain Name System Service Web and Media Servers Database Media Distribution Services Content Delivery Network
AWS’s Media Distribution Services Services that help you distribute media Web and Media Servers Database Media Distribution Services Content Delivery Network AWS Amazon EMR Big Data Analytics Service Amazon CloudSearch Managed Search Service that Automatically Scales
Deployment & Administration AWS AWS Management Console Web-based management interface Amazon CloudWatch Automated monitoring & alerts AWS Elastic Beanstalk Java & PHP App deployment & management AWS CloudFormation Automated AWS resource provisioning AWS IAM Identity & Access Management Encoding Storage Media Management Services File Transfer Web and Media Servers Database Media Publishing Services Content Delivery Network Deployment & Administration
- 0.5 1.0 1.5 2.0 2.5 3.0 3.5 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Petabytes Transferred Per MonthCloudFront Growth
Video & Web Infrastructure
AWS Storage Gateway Snapshots in Amazon S3 Your Data Center Easily backup on-premises data to AWS Store snapshots in Amazon S3 for backup and disaster recovery Simple software appliance - no changes required to your on-premises architecture S3 AWS Storage Gateway
Amazon Simple Workflow Service On PremisesMobileCloud • Run application workflows and business processes on AWS • Manage processes across Cloud, mobile and on-premises environments • Use any programming language for workflow logic Amazon SWF
Amazon DynamoDB Non Relational (NoSQL) Database Fast & predictable performance Seamless Scalability Zero administration
Amazon CloudSearch Fully managed search service Up and running in less than an hour Automatically scales for data and traffic Starting at less than $100 / month
Amazon EBS Provisioned IOPS Designed to deliver within 10% of their provisioned performance 99.9% of the time Up to 1,000 IOPS per volume Priced at ~$0.125 per GB-month of provisioned storage & ~$0.10 per provisioned IOPS-month
High I/O Instances for EC2 Very high, low latency, disk I/O performance using SSD-based local instance storage Ideal for high performance clustered databases and NoSQL databases like Cassandra and MongoDB.
Text • Fully managed Express,Web, Standard and Enterprise Editions of SQL Server 2008 R2 • SQL Server (Express Edition) covered under the free usage tier for a full year • Elastic Beanstalk leverages the Windows Server 2008 R2 AMI and IIS 7.5 • Deploy using AWS Toolkit for Visual Studio SQL Server & .NET Beanstalk SQL Server .NET
PHP & Git Deployment for AWS Beanstalk • Run and manage existing PHP applications with no changes to application code • Provides full control over the infrastructure and the software Elastic Load Balancer yourApp.elasticbeanstalk.com Elastic Beanstalk Amazon Linux Apache HTTP ServerYour App git push PHP
Amazon Glacier for Long Term Archive • Secure and Cost effective Offsite data archiving • Tape Replacement for backup and recovery • Long term digital preservation for historical and digital information
How Pressmart Can Help In Your Cloud Journey
Typical Deployment Private Connections Workload Migrations Access Control Integration Work with Existing Management Tools On-Premises Apps Customer Data Centers Cloud Apps AWS Most enterprises will run a hybrid IT architecture Some workloads will run on-premises Some workloads will run in the cloud Management & Integration is mixed Workloads can be migrated back and forth Hybrid (not all or nothing)
Typical Use Cases Prototyping and Development Test and Staging Data Warehousing and Analytics Collaboration DR/BCP and Data Archiving Web Application Architectures Media caching, streaming and delivery Tried and True Cloud-Ready
Cloud Risks, Both Old and New 1. Data Breaches 2. Data Loss 3. Account Hijacking 4. Insecure APIs 5. Denial of Service 6. Malicious Insiders 7. Abuse of Cloud Services 8. Insufficient Due Diligence 9. Shared Technology Issues Source- Cloud Security Alliance Cloud Computing Top Threats in 2013 1. Accountability & Data Risk 2. User Identity Federation 3. Regulatory Compliance (CPNI, PCI, SOX…) 4. Business Continuity & Resiliency 5. User Privacy & Secondary Usage of Data 6. Service & Data Integration 7. Multi-tenancy & Physical Security 8. Incidence Analysis & Forensics 9. Infrastructure Security 10. Non-production Environment Exposure Top 10 Cloud Risks Source- OWASP Governance & Control Measure, Mitigate, Accept
We Manage Your Cloud Technology Risks A model of shared control responsibility AWS CSP Customer
We do Active Risk Tracking and Mitigation Example Risks Impact Rating Mitigation Type Remediation/Best Practice Effort Level No formal process to assess, track and report cloud computing risks. High People, Process 1. Develop a risk and reporting policy specific to Cloud Computing. 2. Begin project work to prioritize and address findings and mitigate risk to within acceptable limits. Medium Security configuration drifts from approved standards. High Technology, Process 1. Develop a change control process and testing policy for Cloud Computing resources. 2. Implement configuration reconciliation and change detection capabilities across App (source and runtime), OS and infrastructure. Medium Unauthorized access to xxxx. Critical Technology, Process 1. Institute clear standards, reference designs and scanning for all CNPI use cases. 2. Design and implement data protection and detection for all xxxx associated systems and networks e.g. encryption and exfiltration monitoring. High Uncontrolled use and expense of cloud resources. High Technology, Process 1. Institute policy and preventative measures to disallow unapproved end-user provisioning of resources and new accounts. 2. Inventory and track changes to CSP accounts and resources with periodic billing reconciliation. Low
Impact on Operations A shifting Paradigm – need for both control and agility at web- scale Almost everything is automatable, for better or worse Autonomy and self-service Thoughtfully extend existing policy, tools and techniques Develop Cloud specific policy and standards to fill the gaps The blending of development and operations functions
Impact Beyond Operations Organizational Process Technology New skills and new training Agility in project teams and management Multiple hats and blurring of legacy boundaries Rethinking roles Portal-based, self provisioning Agility in deployments New techniques for change management Extending access and identity management Automating workflows and key procedures A/B Testing and QA Mapping vendor software licensing New techniques for monitoring and response Integrating support with the CSP Changes in networking topologies Backup, DR and high availability Application and infrastructure event logging
Your Cloud Governance Initiative • Ensure the IT Cloud Computing strategy is aligned with business strategy and IT delivers against the decided strategy. • The risks associated with Cloud Computing are periodically assessed, tracked and mitigated in- line with the business strategy and overall risk appetite of the company. • To maximize the investment, benefits and agility of Cloud Computing as a transformative technology, while balancing the need for vigilance and control throughout the platform lifecycle. To lay the foundation and framework for a balanced approach to compliance, control, and acceptance of Cloud Computing within your organization. Goal Objectives Strategic Alignment Value Delivery Risk Management Performance Measurement
Cloud Governance as a Process Cloud Governance Board Provides a unified, centrally governed approach for the Cloud environment.
New Build Guidance Control Domains Governance Asset Configuration and Management Logical Access Control Data Encryption Network Configuration and Management Security Logging, Monitoring and Incident Response Disaster Recovery ✔ ✔ ✔ ✔ ✔ ✔ ✔ Measure, Confirm & Report Workload Onboarding Process Self-service Restricted Data- Checklist, Templates & Reference Designs Public Data- Checklist, Templates & Reference Designs
Example Process Workflow Workload Onboarding Process Requestor Cloud OperationsITSecurity Opens ticket and declares use- case, resource and data type Instructs on reference design and standard requirements Reviews and approves use-case with additional security requirements Requests deployment based and schedule and test plan Deploys resources, adds to BAU monitoring Scans to ensure standard builds and adds to BAU monitoring Concludes UAT and closes request
Next Steps We will conduct a full risk assessment of the Cloud Computing Program. Informed by the risk findings: 1. Finalize the Your Cloud Governance Structure and workflow 2. Complete the Policies and Standards for Cloud Computing 3. Ensure technical and process controls meet all policies and standards 4. Start POC of suitable use cases and show agreed results
Pressmart Media Limited India 3rd Floor, MJR Arcade, Khanamet, Gurukul Society, Landmark: Near Meridian School, Madhapur, Hyderabad - 500081, AP T : +91 (40) 6612 4000 E : firstname.lastname@example.org W : www.pressmart.com
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