Presentazione LinkedIn Day - Employer Branding

50 %
50 %
Information about Presentazione LinkedIn Day - Employer Branding
Social Media

Published on March 12, 2014

Author: FrancescoCostanzo2



Presentation from Mr. Albergoni at LinkedIn Day in Milan on March the 11th. The speach was about the power of social media and employer branding on LinkedIn.

Employer Branding ©2013 LinkedIn Corporation. All Rights Reserved. Quando i valori aziendali attraggono e trattengono i migliori talenti Marcello ALBERGONI Head of Italy and Iberia

277,000,000 The world’s largest professional network

LinkedIn: By the Numbers 1 As of May 3, 2012 1 Fortune 100 Companies Use our Recruiting Solutions Fortune 500 Companies New Members Per Second 90%100%+2

LinkedIn: By the Numbers 3,5 M Active Company Profiles 300 K Jobs 3 B + Endorsements 24 K Schools Billions of network updates

30,000,000 Students and recent graduates 5 Students and recent grads are LinkedIn’s fastest growing demographic 35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago Achievers 2012 study

LinkedIn: Financial Results 1 As of May 3, 2012 1 Q4 2013 +47% YoY 447,2 M $ Q4 Talent Solutions 55% total 245,6 M $ FY 2013 +57% YoY 1.528,6 M $

7Source: Mindset Divide Research, TNS, September 2012. Personal Networks Professional Networks Maintain professional identity Make useful contacts Search for opportunities Stay in touch Keep up to date for career Socialize Stay in touch Be entertained Kill time Share content 1 2 3 “Spend Time” “Invest Time” Top 5 reasons people use each network Top drivers for using personal and professional networks are quite different 4 5

Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found Professionals come to LinkedIn to develop their careers, not just to find jobs 8

9 0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000 160,000,000 180,000,000 LinkedIn Source: comScore, Feb. 2013 Nearly 8X more unique visitors than WSJ and Forbes Monthly Unique Visitors (global)

LinkedIn in Italy A closer look at the local landscape ©2013 LinkedIn Corporation. All Rights Reserved.

©2013 LinkedIn Corporation. All Rights Reserved. 11

Our customer industries in Italy… Finance & Insurance Fashion Retail Food & Beverage Services, IT & Telco Manufacturing Energy, Transportation & Public Sector HR & Staffing Education

Our Customers: Ferrari ©2013 LinkedIn Corporation. All Rights Reserved. 13

Our Customers: Luxottica ©2013 LinkedIn Corporation. All Rights Reserved. 14

Our Customers: Piaggio ©2013 LinkedIn Corporation. All Rights Reserved. 15

The power of Employer Brand

It's about YOU About identity About how it makes you feel About emotional attachment

The beauty of employer brand is you don’t need everybody to know your name. Only the right people.

The BIG Takeaways  Employer brand is vital to improving recruiting outcomes  Every company, regardless of industry, location, and size can harness the power of a strong employer brand  Social Media is leveling the playing field like never before, enabling organizations to articulate their brand every day, in many ways

The ROI Story Source: LinkedIn Survey, 2010, 2250 Responses. 50% Savings in cost per hire is associated with a strong employer brand Companies with stronger employer brand have 28% lower turn-over rates than companies with weaker employer brands $

Talent Leaders Know that Brand Matters 83% Agree that employer brand has significant impact on ability to hire great talent

Employer Brand Investment is Rising 51% 40% 9% Spent More Spent Same Spent Less 91% of companies spent more or the same on employer brand in 2013 compared to 2012

Evolving Language: The Emergence of Talent Brand Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and potential - thinks, feels and shares about your company as a place to work.

Identity A Quality Promise A Decision Making Short-Cut Brand is

What does it mean to work for your organization?

35 Only 1 out of 3 How do you measure success? Companies measure their employer brand in a quantifiable way

Measure your Brand Strength 264,362 engaged 1,873,354 reached 264,362 1,873,354 14%

Your Talent Brand vs. Your Talent Competitors Peers: Dynamic, Inc. Golden Phase six28 Enterprise Wavesynthe Commona Paularino Systems 18% 17% 15% 14% 11% 9% Employer of choice Weaker employer brand 4/6

Companies with strong consumer and talent brands financially outperform their peers by 36% 38 Lippincott and LinkedIn Research 2013

10.00 – 10.30 Andrea Attanà Relationship Manager, LinkedIn Il Lavoro della Vita 10.30 – 11.00 Marcello Albergoni Head of Italy and Iberia, LinkedIn Employer Branding Quando i valori aziendali attraggono e trattengono i migliori talenti 11.00 - 11.40 Francesco Costanzo, Tomaso Giusti, Valentina Napoli Consulenti LinkedIn Le soluzioni LinkedIn al servizio della funzione HR 11.40 – 12.10 Coffee Break & Area Espositiva 12.10 – 12.40 Elisabetta Volta – Tenova Pietro Molon – Gruppo Zobele Esperienze utenti 12.40 – 13.00 Francesca Parviero LinkedIn EMEA Talent Partner Personal branding con LinkedIn 13.00 – 14.00 Q & A, Cocktail di Arrivederci

Measure. Engage. Improve. Repeat. ©2013 LinkedIn Corporation. All Rights Reserved.

Add a comment

Related presentations



November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

DAY Communications | LinkedIn

Learn about working at DAY Communications. Join LinkedIn today for free. See who you know at DAY Communications, ... exclusively on employer branding.
Read more

Employer Branding | LinkedIn

View 232152 Employer Branding posts, ... Revamp Your Employer Branding in Less Than a Day. ... Join LinkedIn groups about Employer Branding Sign up to see ...
Read more

How to Manage Your Employer Brand on Social Media and Not ...

Rodriguez, now Head of Employment Branding, ... How to Manage Your Employer Brand on Social Media and ... on Twitter, Facebook, LinkedIn or other ...
Read more

Top 10 Ways To Promote Your Employer Brand on LinkedIn

You’ve probably used or heard about many of LinkedIn’s tools for employer branding. ... To Promote Your Employer Brand on LinkedIn. ... work day ...
Read more

Lisa Brämswig | LinkedIn

Lisa Brämswigs berufliches Profil anzeigen LinkedIn ist das weltweit ... Recruiting & Employer Branding ... care of candidates the whole day
Read more

Recruiting und Employer Branding WebConference - 2. Tag ...

Tag der 2-Tages WebConference "Recruiting & Employer Branding" wurde von ... LinkedIn Talent ... Start-Up Chile generation 10 Demo Day ...
Read more

Top 10 Corporate Employer Brands on LinkedIn | Blogging4Jobs

Top 10 Corporate Employer Brands on LinkedIn. ... thru LI every day for the ... looking through LinkedIn. Branding is another piece and ...
Read more

LinkedIn - Software Engineer | Glassdoor

Solutions for Employers; Employer Branding; ... There are newer employer reviews for LinkedIn. ... I wake up every day to get to work. LinkedIn ...
Read more