Published on March 12, 2014
Employer Branding ©2013 LinkedIn Corporation. All Rights Reserved. Quando i valori aziendali attraggono e trattengono i migliori talenti Marcello ALBERGONI Head of Italy and Iberia
277,000,000 The world’s largest professional network
LinkedIn: By the Numbers 1 As of May 3, 2012 1 Fortune 100 Companies Use our Recruiting Solutions Fortune 500 Companies New Members Per Second 90%100%+2
LinkedIn: By the Numbers 3,5 M Active Company Profiles 300 K Jobs 3 B + Endorsements 24 K Schools Billions of network updates
30,000,000 Students and recent graduates 5 Students and recent grads are LinkedIn’s fastest growing demographic 35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago Achievers 2012 study
LinkedIn: Financial Results 1 As of May 3, 2012 1 Q4 2013 +47% YoY 447,2 M $ Q4 Talent Solutions 55% total 245,6 M $ FY 2013 +57% YoY 1.528,6 M $
7Source: Mindset Divide Research, TNS, September 2012. Personal Networks Professional Networks Maintain professional identity Make useful contacts Search for opportunities Stay in touch Keep up to date for career Socialize Stay in touch Be entertained Kill time Share content 1 2 3 “Spend Time” “Invest Time” Top 5 reasons people use each network Top drivers for using personal and professional networks are quite different 4 5
Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found Professionals come to LinkedIn to develop their careers, not just to find jobs 8
9 0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000 160,000,000 180,000,000 LinkedIn WSJ.com Forbes.com Economist.com FT.com Source: comScore, Feb. 2013 Nearly 8X more unique visitors than WSJ and Forbes Monthly Unique Visitors (global)
LinkedIn in Italy A closer look at the local landscape ©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved. 11
Our customer industries in Italy… Finance & Insurance Fashion Retail Food & Beverage Services, IT & Telco Manufacturing Energy, Transportation & Public Sector HR & Staffing Education
Our Customers: Ferrari ©2013 LinkedIn Corporation. All Rights Reserved. 13
Our Customers: Luxottica ©2013 LinkedIn Corporation. All Rights Reserved. 14
Our Customers: Piaggio ©2013 LinkedIn Corporation. All Rights Reserved. 15
The power of Employer Brand
It's about YOU About identity About how it makes you feel About emotional attachment
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
The BIG Takeaways Employer brand is vital to improving recruiting outcomes Every company, regardless of industry, location, and size can harness the power of a strong employer brand Social Media is leveling the playing field like never before, enabling organizations to articulate their brand every day, in many ways
The ROI Story Source: LinkedIn Survey, 2010, 2250 Responses. 50% Savings in cost per hire is associated with a strong employer brand Companies with stronger employer brand have 28% lower turn-over rates than companies with weaker employer brands $
Talent Leaders Know that Brand Matters 83% Agree that employer brand has significant impact on ability to hire great talent
Employer Brand Investment is Rising 51% 40% 9% Spent More Spent Same Spent Less 91% of companies spent more or the same on employer brand in 2013 compared to 2012
Evolving Language: The Emergence of Talent Brand Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and potential - thinks, feels and shares about your company as a place to work.
Identity A Quality Promise A Decision Making Short-Cut Brand is
What does it mean to work for your organization?
35 Only 1 out of 3 How do you measure success? Companies measure their employer brand in a quantifiable way
Measure your Brand Strength 264,362 engaged 1,873,354 reached 264,362 1,873,354 14%
Your Talent Brand vs. Your Talent Competitors Peers: Dynamic, Inc. Golden Phase six28 Enterprise Wavesynthe Commona Paularino Systems 18% 17% 15% 14% 11% 9% Employer of choice Weaker employer brand 4/6
Companies with strong consumer and talent brands financially outperform their peers by 36% 38 Lippincott and LinkedIn Research 2013
10.00 – 10.30 Andrea Attanà Relationship Manager, LinkedIn Il Lavoro della Vita 10.30 – 11.00 Marcello Albergoni Head of Italy and Iberia, LinkedIn Employer Branding Quando i valori aziendali attraggono e trattengono i migliori talenti 11.00 - 11.40 Francesco Costanzo, Tomaso Giusti, Valentina Napoli Consulenti LinkedIn Le soluzioni LinkedIn al servizio della funzione HR 11.40 – 12.10 Coffee Break & Area Espositiva 12.10 – 12.40 Elisabetta Volta – Tenova Pietro Molon – Gruppo Zobele Esperienze utenti 12.40 – 13.00 Francesca Parviero LinkedIn EMEA Talent Partner Personal branding con LinkedIn 13.00 – 14.00 Q & A, Cocktail di Arrivederci
Measure. Engage. Improve. Repeat. ©2013 LinkedIn Corporation. All Rights Reserved.
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