Presentation to Victorian IABC 28th May 2008

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Information about Presentation to Victorian IABC 28th May 2008

Published on May 30, 2008

Author: nickhodge

Source: slideshare.net

 

The Human Network Nick Hodge http://www.nickhodge.com/

Nick Hodge http://www.nickhodge.com/

Hello from the Experiment (and yes, I am Internet famous)

 

 

 

 

 

 

 

2. The New Revolution

One to many

One to many

One to many

One to one telephone

telephone

Hierarchy

“ In the future, everyone will be famous for 15 minutes” Andy Warhol

 

Many to many

Humans are Subverting the Hierachy

“ On the internet, everyone is famous.” Nick Hodge

Hyperconnectivity

3. The New Playing Fields

Where the new Communities are More mobiles than people Broadband in 67% of Internet Subscribers Average use/day 22minutes 6.5 times per week, 41 page views per session Less time viewing/listening to one-many ACMA Communications Report 2006/7

More mobiles than people

Broadband in 67% of Internet Subscribers

Average use/day 22minutes

6.5 times per week, 41 page views per session

Less time viewing/listening to one-many

ACMA Communications Report 2006/7

Wikipedia Wisdom of Crowds 2,386,000 articles in English

Wisdom of Crowds

2,386,000 articles in English

Facebook Connecting and Reconnecting Organising events

Connecting and Reconnecting

Organising events

Twitter The never ending dinner party Human search engine Global consciousness Mining the best minds in your social network

The never ending dinner party

Human search engine

Global consciousness

Mining the best minds in your social network

Guess what?

4. The Emerging Careers

Greater than Word of Mouth

Give your Organisation a Human Voice

Hyperconnectivity

Click to add title  Digital Community Specialist Online Community Leader Online Customer Service Professional Geek Digital Diplomat Online Image Consultant

Digital Community Specialist

Online Community Leader

Online Customer Service

Professional Geek

Digital Diplomat

Online Image Consultant

Role Polymath communicator Provide a human-face / authentic voice Engage in and with online communities Listen and respond Make human connections Add value to the communities [NB: internal sales/customer service/PR]

Polymath communicator

Provide a human-face / authentic voice

Engage in and with online communities

Listen and respond

Make human connections

Add value to the communities

[NB: internal sales/customer service/PR]

Measurement Positive feedback Content created (and links into content) Page views / Comments (blogs) Mentions by influencers Key measurement are the connections made

Positive feedback

Content created (and links into content)

Page views / Comments (blogs)

Mentions by influencers

Key measurement are the connections made

Tools Search Engines Full range of tools Blogging tools, initial connection points Empowerment within your organisation

Search Engines

Full range of tools

Blogging tools, initial connection points

Empowerment within your organisation

Challenges Difference between personal and online personas Online, you can smell the fake. Acknowledgement “virtual” is really real Is “social networking” in business more than WOMM? Impact of ‘generational’ change The gulf is wider than the Rock-n-Roll generation

Difference between personal and online personas

Online, you can smell the fake.

Acknowledgement “virtual” is really real

Is “social networking” in business more than WOMM?

Impact of ‘generational’ change

The gulf is wider than the Rock-n-Roll generation

Public Service Stephen Collins, AcidLabs Social Networks, Building Communities Laurel Papworth High-level/Futurist/Change Mark Pesce Local Worldwide Experts

Public Service

Stephen Collins, AcidLabs

Social Networks, Building Communities

Laurel Papworth

High-level/Futurist/Change

Mark Pesce

@MarsPhoenix

Welcome to The Human Network Nick Hodge http://www.nickhodge.com/ [email_address] @nickhodge on twitter.com

Nick Hodge

http://www.nickhodge.com/

[email_address]

@nickhodge on twitter.com

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