Presentation Social Media

57 %
43 %
Information about Presentation Social Media
Social Media

Published on March 17, 2014

Author: ClaudiaDieterle

Source: slideshare.net

Description

Social Media – The digital communication in the web

How to be found in the web:

- Website (tips for creating, search engine optimization and analyzing the website).
- Social networks.
- Local promotion with Google+ Local, foursquare or online classified directories.
- Promotion in the web with online ads.
- Writing blog articles on a blog on your website or using Google Blogger or WordPress.
- Help forums.
- Press portals.

Social Media ©2014 Claudia Dieterle 1 Social Media Claudia Dieterle The digital communication in the web

Social Media ©2014 Claudia Dieterle 2 Types of websites ● Website (standard, detailed) ● Mobile websites, especially for mobile devices ● Microsite (smaller website) ● Landing page, a page especially done for promotion purposes

Social Media ©2014 Claudia Dieterle 3 Structure of a website ● Welcome page ● About us/about me ● Information about products/services, etc. ● Updates/news ● Picture gallery ● Online shop (general conditions, data protection, about) ● Contact/about

Social Media ©2014 Claudia Dieterle 4 Website contact page ● Contact form with a minimum of obligatory fields. Indicate your email also separately, show your address, eventually a captcha (good readability) as a spam protection.

Social Media ©2014 Claudia Dieterle 5 Website tips ● Quick loading time (PageSpeed Insights) ● Mobile website (responsive webdesign or a separate website) ● View in different browsers ● Regular updates ● Easy to find contact data ● Check links (404 error pages) ● Social networking and QR Codes

Social Media ©2014 Claudia Dieterle 6 Website tips ● Social networking Who likes it? ● QR Codes Scan URL, text or visit card with a smartphone

Social Media ©2014 Claudia Dieterle 7 Website tips bounce rate ● Clearly visible telephone number in the header ● Download of a free of charge pdf-file ● Download of a free of charge e-book ● Offer a free of charge webinar ● Free of charge gift for an order Advantage: Decrease of the bounce rate. Remarketing possible with email address.

Social Media ©2014 Claudia Dieterle 8 Website tips online shop ● Complete product information ● Show customer ratings ● Make it easy to find information about pricing, payment conditions, delivery, return delivery, shipping costs ● Easy and quick order processing ● Give the possibility to register as a guest with less information

Social Media ©2014 Claudia Dieterle 9 1. SEO = Search engine optimisation ● Keywords in the domain/subdomain ● Keywords in significant page titles ● Keywords in the header and the text ● Keywords in the file name and alt-tags ● Keywords e. g. formatted in bold ● Keywords at the beginning or end of the text

Social Media ©2014 Claudia Dieterle 10 1. SEO = Search engine optimisation ● Keyword (example of Wikipedia)

Social Media ©2014 Claudia Dieterle 11 1. SEO = Search engine optimisation ● Keyword Social Media

Social Media ©2014 Claudia Dieterle 12 2. SEO = Search engine optimisation Meta data: ● Meta title ● Meta description ● Meta keywords (for Bing, Yahoo, ...)

Social Media ©2014 Claudia Dieterle 13 2. SEO = Suchmaschinenoptimierung Important: Separate meta data for each page! ● Meta description ● Picture in the search result with Google authorship. More information at: https://plus.google.com/authorship?hl=en

Social Media ©2014 Claudia Dieterle 14 3. SEO = Search engine optimisation ● Backlinks, internal links ● Easy navigation: Clear menus and buttons with significant descriptions ● URLs with clear names and favicon ● Sitemap

Social Media ©2014 Claudia Dieterle 15 3. SEO = Search engine optimisation ● Internal and external links ● Navigation horizontal or vertical (left or right) ● URLs with clear name and favicon

Social Media ©2014 Claudia Dieterle 16 3. SEO = Search engine optimisation ● Sitemap

Social Media ©2014 Claudia Dieterle 17 4. SEO = Search engine optimisation ● Significant file names of pictures ● Captions for pictures ● Alt-tags (alt-attributes)/alternative texts ● Title-attribute (mouse-over, more detailed description of the picture)

Social Media ©2014 Claudia Dieterle 18 4. SEO = Search engine optimisation ● Caption and alternative text

Social Media ©2014 Claudia Dieterle 19 Google Analytics Installation of a tracking code for measuring data of the visitors: ● Quantity of visitors. ● Country, town, language of the visitors. ● Which pages have been visited (duration of the visit)? ● Bounced on which page? ● New or returning visitors?

Social Media ©2014 Claudia Dieterle 20 Google Analytics Measuring data of visitors after installation of a tracking code (data protection!):

Social Media ©2014 Claudia Dieterle 21 Social Networks ● Facebook and Google+ private profile and page ● Twitter (tweets with a maximum of 140 characters) ● YouTube (videos) ● Pinterest, flickr, Instagram, Tumblr ● Xing or LinkedIn ● about.me, SlideShare

Social Media ©2014 Claudia Dieterle 22 Social Networks ● Facebook page

Social Media ©2014 Claudia Dieterle 23 Social Networks ● Google+ page

Social Media ©2014 Claudia Dieterle 24 Social Networks ● Twitter (tweets with a maximum of 140 characters)

Social Media ©2014 Claudia Dieterle 25 Social Networks ● YouTube (videos)

Social Media ©2014 Claudia Dieterle 26 Social Networks YouTube (videos) ● A filmlet with persons ● A product film with directions for use ● A product seen from all angles ● Slide Show (pictures and texts) ● „Like“ and comments possible

Social Media ©2014 Claudia Dieterle 27 Social Networks ● Pinterest

Social Media ©2014 Claudia Dieterle 28 Social Networks ● flickr

Social Media ©2014 Claudia Dieterle 29 Social Networks ● Xing

Social Media ©2014 Claudia Dieterle 30 Social Networks ● LinkedIn

Social Media ©2014 Claudia Dieterle 31 Social Networks ● about.me

Social Media ©2014 Claudia Dieterle 32 Social Networks ● SlideShare

Social Media ©2014 Claudia Dieterle 33 Local promotion For companies who sell mainly locally: ● Google Places resp. Google+ Local ● foursquare Online classified directories: ● http://www.yellow.com ● http://www.yellowbook.com ● http://www.yellowpages.com

Social Media ©2014 Claudia Dieterle 34 Local promotion ● Google Maps, Google+ Local

Social Media ©2014 Claudia Dieterle 35 Local promotion ● foursquare

Social Media ©2014 Claudia Dieterle 36 Local promotion ● yellowbook

Social Media ©2014 Claudia Dieterle 37 Promotion Promotion in the web: ● Google AdWords ● Facebook ads ● Twitter ads ● Ads on YouTube ● Pinterest Product Pins

Social Media ©2014 Claudia Dieterle 38 Blogs, forums, press portals ● Blog on the website ● Google Blogger ● WordPress ● Google forum/Google help group ● http://www.openpr.com ● http://www.prnewswire.com ● http://www.world-newspapers.com

Social Media ©2014 Claudia Dieterle 39 Blogs, forums, press portals ● Blog on the website

Social Media ©2014 Claudia Dieterle 40 Blogs, forums, press portals ● Google Blogger

Social Media ©2014 Claudia Dieterle 41 Blogs, forums, press portals ● WordPress

Social Media ©2014 Claudia Dieterle 42 Blogs, forums, press portals ● Google forum/Google help group

Social Media ©2014 Claudia Dieterle 43 Blogs, forums, press portals ● Press portal openPR

Social Media ©2014 Claudia Dieterle 44 Social Media How are you found in the web?

Add a comment

Related presentations

Papantla

Papantla

November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

Was ist Social Media? - citygeist.de

Social Media ist… eine Beschreibung aller medialen Dienstleistungen im Internet, deren Inhalt der User aktiv mitgestalten kann. die Möglichkeit des ...
Read more

10 Präsentationen zum Thema Social Media | digitalpublic.de

10 Präsentation rund um das Thema Social Media - nicht alle absolut spitze, aber alle sehenswert
Read more

Social Media Presentation by Matthew Jeffrey on Prezi

Social Media - Prime Time Recruitment “Social Media enhances the human touch in the recruitment process” Marvin Smith What is Social Media within ...
Read more

Top 10 Social Media Presentations | Digital Buzz Blog

View the Top 10 Social Media Presentations from SlideShare here on Digital Buzz. We've found all the best Top 10 Social Media Presentations online and
Read more

PowerPoint-Präsentation: Social Media für Wissenschaftler ...

PowerPoint-Präsentation: Social Media für Wissenschaftler 14/02/2012 — FID Benelux . Die Wissenschaftsbloggerin Wenke Bönisch (Digiwis: ...
Read more

5 Unmissable SlideShare Presentations about Social Media

These 5 SlideShare Presentations are unmissable for their insight into content strategy, social media and storytelling.
Read more

Social Media 101 by Nicole Raymondi on Prezi

Social Media So Social Media 101 Twitter YouTube Pinterest LinkedIn Facebook Social Media How Big is it? Benefits: Relationships Branding Learning ...
Read more

Social media - Wikipedia

Social media are computer-mediated ... states that teenage girls manipulate their self-presentation on social media to achieve a sense of ...
Read more