Presentation on Marketing Mix On TATA SKY

50 %
50 %
Information about Presentation on Marketing Mix On TATA SKY

Published on March 12, 2014

Author: unitedworldmba



Presentation on Marketing Mix on TATA SKY

INTRODUCTION  Tata Sky is a DTH satellite television provider in India. It is a joint venture between the Tata Group and Star Tv  It offers around 160 TV channels with much clarity and has over 2.3 million subscribers.  It provides 24 hr 7days help support in 11 languages. It gives a 4 day listing of all programmes on television.  They always try to cover all the basic needs of each and every family member so it is better than any other DTH service.


Price Customers have to buy a Tata sky digicomp in order to avail Tata sky service Product  Tata sky Tata sky HD Tata sky + HD

People  Employees  Customers  Retailers Process  Service generation  Service delivery  Service consumption

Place  Offices  Tata Sky has a wide distribution network across the country Physical evidence  Dish antenna  Set top box  bills

P Promotion To educate consumer about Tata sky DTH services, the company launched a 360 degree advertising campaign.

SERVICE BLUEPRINT Physical evidence Retail outlet Dish antenna Set top box Copy of bill Customer action LINE OF INTERACTION Visit the outlet Choose DTH service provider Place order Connec t with televisio n Contac t custom er care Bill payme nt consu mptio n Onstage employee action Information desk Installation Repair and maintenance Service check Collecting payments LINE OF VISIBILITY Customer request processing Grievances handling Plan renewal & termination Information desk Backstage employee action LINE OF INTERNAL ACTION Support Transmission services Production services Signal processing Tracing & command

COMPETITOR ANALYSIS Company Subscribers(in millions) Till sep 09 Revenue(in RS cr) (FY 09) Launched in Dish TV 5.92 737 Oct ’03 Tata Sky 4.5 800 Aug ’06 Sun direct 4.3 N.A Dec ’07 Airtel DTH 2 N.A Oct ’08 Big TV 2 N.A Aug ’08 Videocon N.A N.A May ‘09

 Including the local cable operators as distributors would be an extremely useful way of reaching out to the target market:  Staff of cable operators be made the distributors for Tata Sky (familiarity with people).  All distributors be given a status of Tata Sky employees  Attractive options be given to them to become distributors.  Another focus could be the rural market. A snapshot of the rural market:  199 million total household in India.  119 million (60% of total house holds) TV households.  50 million are having Cable.  55 million TV sets in rural area.  Rural TV households growing by 3-4 million each year.  Only 2-3 % of rural household have access to Cable  Growing focus towards more satellite channels TARGETS OF TATA SKY

 Tata Sky is a host to a variety of interactive programs through its Active platform.  The Active series is aimed at a varied audience - children between the ages of 3-12 years, housewives, adults and senior citizens — with programs ranging from educational modules and cookery and shopping.  Gaming on the DTH platform is a comparatively new concept and gradually gaining momentum. Gaming is starting to spread to smaller towns and cities and has a chance for becoming bigger than movies among the youth. They have targeted women and kids.  For kids, Tata Sky use Disney characters to impart education like maths quizzes and pronunciation exercises. TARGETS OF TATA SKY

TARGETS OF TATA SKY  For housewives, their focus is on content on the TV. They just have to press a button and start.  A new game is given to them every day. Its content is refreshed hourly. This is much better than somebody paying thousands of rupees on game software that the child might get bored off quickly.  The Active Games service is targeted to all age groups and includes various kinds of games which are refreshed on regular basis

 Tata Sky targeting online customers  The ad is not about buying Tata Sky Online, the above information was to give an idea to you guys that how internet has grown big and how people are getting into it completely.  The information box down is there in ONLINE AD, very crisp and very clear. Simple data not all confusing, if someone is interested to buy Tata Sky, he has to right the name, age, number and city. That’s it.  They are getting data base of the potential consumers. TARGETS OF TATA SKY


 Gap 1 (The Knowledge Gap): Is the difference between what the service providers believe customers expect and customers actual needs and expectations .  Gap 2 (The Service Design & Standards Gap): Is the difference between management perceptions of customer expectations and quality standards expected for service delivery.  Gap 3 (The Service Performance Gap): is the difference between specified delivery standards and the service providers actual performance on this standards.  Gap 4 (The Communication Gap): Is the difference between what the company`s advertisements and sales personnel think are the products features, performance, and service quality level and what the company is actually able to deliver. GAPANALYSIS


Add a comment

Related presentations

Related pages

Tata Sky's Marketing Strategies | Marketing Case Study ...

Tata Sky was formed as a joint venture between the Tata Group and the STAR Network in 2004. ... » Analyze the marketing mix of Tata Sky.
Read more

Tata Sky Swot Analysis Free Essays - Free Term Papers ...

results for "Tata Sky Swot Analysis" Search. Swot analysis of Tata motors ... Marketing Plan of TATA SKY. Comstrat 2008 ...
Read more

Presentation on 4ps of Marketing Mix - Scribd - Read ...

Presentation on 4PS OF MARKETING MIX. ... Product Variety : • • • • • • TATA Salt ... This was a marketing presentation by students of MBA ...
Read more

Marketing mix of Tata motors - 4p of Tata motors

The Marketing mix of Tata Motors talks about the 4P of the brand which has helped the brand rise in ... Marketing Mix and Swot Analysis of TATA Prima, ...
Read more

TATA Sky | SWOT Analysis | USP & Competitors | BrandGuide ...

TATA Sky SWOT Analysis, ... SWOT Analysis of TATA Sky with ... Innovative product offering TATA Sky plus. 6. Adopted 360 degree marketing campaign ...
Read more

SUBWAY MARKETING MIX - Presentation Software | Online ...

People invited to a presentation do not need a Prezi account; ... SUBWAY MARKETING MIX. No description by beatriz ng on 23 October 2012 Tweet. Comments ...
Read more