Published on March 4, 2014
Today we will be talking about coca cola company we will make sure to provide you specific information about this company, and list of information what are we will go through is shown at the screen >>>introduction slide <<<<< Environment There are lots general and specific factors that affect coca cola let’s look at most important ones that affect cola most: Economic- economic crisis can affect coca-cola in negative way; growth of unemployment as well as inflation with consumer purchasing power fall impacts coca-cola company as well as other companies in same industry Competitors – beverage industry is big and coca cola has quite a lot of competitors, competitor’s actions affect cola directly, like if Pepsi introduces new product that is innovational cola has to invest money in researching and making new product to be competitive. Important stake holders of coca cola One of the most important stakeholders of company are employees because without them company simply can’t operate coca cola deeply respects his employees and cares about them. Now let’s take a look at coca colas organizational culture Coca colas Roadmap starts with their mission, which is enduring. It declares their purpose as a company and serves as the standard against which they weight their actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference. Coca colas vision Cola vision serves as the framework for our Roadmap and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable, quality growth. These are examples of coca colas vision statements People: Be a great place to work where people are inspired to be the best they can be.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Coca cola values Live Our Values Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Coca colas culture is strong because their key values are deeply held and widely shared, employees accept the organizations key values and greater their commitment to those value so culture becomes stronger and stronger Tools for transmitting culture, Symbols Coca cola used polar bears as their symbol or advertising for 70 years and now a days it has fund that is saving for polar bears home, As for slogans let’s take a look at couple of them from the past till today 1886 - Drink Coca-Cola 1917 - Three Million a Day 1923 - Enjoy Thirst 1959 - Be Really Refreshed 1971 - I'd Like to Buy the World a Coke 1989 - Official Soft Drink of Summer
2001 - Life Tastes Good 2006 - The Coke Side of Life 2009 - Open Happiness 2011 - Life Begins Here SR and ethics SR OF COLA Coca cola is social responsible company business is not only about legal and economic obligations it’s about doing right thing for society, and coca cola is one of the best examples of this, The Coca-Cola Company has been committed for helping people make their dreams come true Imagine if you walked up to a vending machine, dropped in a couple coins, made your selection and a soda popped out. Seems completely normal, right? Now, what if another soda came out. Possibly the computer on the fritz but kind of cool, huh? But, what if it kept spitting out soda after soda, started pouring the soda for you into a glass, gave you some flowers and a pizza? Think that would cause a group of people to gather ’round the vending machine? Of course it would Go green The Coca-Cola Company today announced multi-million dollar partnership agreements with three leading biotechnology companies to accelerate development of the first commercial solutions for next-generation Plant Bottle™ packaging made 100% from plant-based materials. Coca-Cola Refreshments (CCR) is rolling out six all-electric, zero-emission trucks which is part of the Company's growing fleet of alternative fuel vehicles in North America, which will surpass 750 by year-end. Ethical behavior The core of the ethics and compliance program at The Coca-Cola Company is their Code of Business Conduct. The Code that guides their business conduct, requiring honesty and integrity in all matters. All of our associates and directors are required to read and understand the Code and follow its precepts in the workplace and larger community. Goals
By 2012, improve water efficiency by 20 percent compared with a 2004 baseline. Reduce their water use ratio Greater efficiency in our water use does not mean making fewer products. In fact, they intend to reduce their water use ratio—the amount of water they use to make a liter of product—while growing their business They have already improved their water use ratioby 16 percent to date, compared to 2004. 1. SWOT ANALYSIS: Strengths The extremely recognizable branding is one of Coca-Cola’s greatest strengths. Powerful symbol of quality and enjoyment. Weaknesses: Although domestic business as well as many international markets is thriving, Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power." Opportunities: Brand recognition is the significant factor affecting Coke’s competitive position. Coca-Cola’s brand name is known well throughout 90% of the world today. The primary concern over the past few years has been to get this name brand to be even better known. Threats: Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat. Is chart ro gadmovceret Extraordinary results, every day Our small start began 125 years ago with a single product, Coca-Cola®, in a single pharmacy that refreshed the town of Atlanta, Georgia. During the first year, sales averaged a modest nine drinks per day. Today, our beverages are enjoyed at a rate of more than 1.7 billion times a day around the world. Simply pick a spot on the globe and chances are, we’re there. We truly are a diverse and global organization with many of our people employed outside the United States. The Coca-Cola offers opportunities to excel within a diverse team rich in talent, ideas, perspectives, background and culture. We have created an environment and way of operating that empowers our people to create extraordinary results every day
training Our various diversity education programs efforts have moved from minimizing conflict to strengthen our ability to amplify, respect, value and leverage our differences to drive sustainable business results. Our three pillars of diversity education are Diversity Training, a Diversity Speaker Series and our Diversity Library. Ongoing diversity training helps drive employee engagement, create a work environment that visibly values and leverages diversity and accelerates productivity. We also offer supplier diversity training to help ensure that associates understand how to leverage the procurement power of the company by creating a pool of suppliers that include minority- and womenowned businesses. Work life balance We believe in healthy work life balance and our company works diligently to help ensure this is a reality for our associate We offer associate training and workshops on time management; provide flexible work arrangements in many areas of our business; and provide tools and resources to allow work to be done efficiently and effectively in a normal workday.
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