Published on March 13, 2014
1 The Xs & Os of Winning Presentations
2 table of contents INTRODUCTION 3 ESTABLISH YOUR GAME PLAN 4-10 + Get your head in the game + Build your dream team + Create some chemistry + Know your opponent + Get into a groove + Sell the tickets and pop the popcorn EXECUTE YOUR GAME PLAN 11-16 + One play at a time + Think outside the pocket + Call an audible + Clock management + Punt or go for the Hail Mary RECAP 17-20 + Connect with fans + Watch the tape + Plan the next campaign GAME ON 21 ABOUT US 22
3 Ah, presentations. When they’re good, they exhilarate an office, pump up a crowd and rally the forces of collaboration. When they’re bad… they’re really bad. So bad that they could halt your BIG IDEA in its tracks or even land you on the free agent list. According to a recent PGi survey: 80% of attendees have checked email during a presentation. 60% texted 31% left before it was over. Why? The presenter was boring, long-winded and didn’t stick to the topic. What you need is a playbook. One go-to source that will give you the complete game plan for an unstoppable offense and an impenetrable defense. You’ll finesse the crowd, drive your strategy home and claim a victory they’ll be talking about for years to come. This eBook is your all-expenses paid ticket to presentation triumph.
5 Getyourhead inthegame. If you think you can phone in your next meeting or presentation, think again! A recent PGi survey of more than 1,400 customers revealed that 98% of people think presentations are the ticket to the big time. So get your head in the game! Know what you want to achieve every time you stand up in front of the crowd. Firmly establish your BIG IDEA. This one idea is your quarterback, your playmaker, your hero. Without it, your presentation is doomed to fail. With it, you’re on your way to a winning presentation.
6 coach quarter- back wide receiver running back tight end offensive line Now that you have your dream quarterback, it’s time to create your fantasy roster. dream coach quarter- back wide receiver running back tight end offensive line This is you, the leader focused on a strategy to make the BIG IDEA succeed. The BIG IDEA, the power behind your offensive strategy. The main points supporting your BIG IDEA; 3-5 rock- solid supporters that help your QB advance the ball. Your flash and bang, your creative juice. This is your awe- inspiring slide deck, your Prezi that zooms, your powerful whiteboard skills that sell your audience on your BIG IDEA. Your workhorse, the data that ultimately drives deeper understanding of your BIG IDEA and secures the crowd’s buy-in. This is your back pocket trick when your QB needs a little something extra. Emotional videos, one- liners, powerful images or your “One More Thing” to keep the crowd coming back for more. Build your dream team.
7 CREATE SOME chemistry. In a remarkable presentation, one your audience will remember for years, the chemistry sizzles between the presenter, the story and the visual aids. 1 part appearance: Don the uniform. Dress to impress and inspire, and don’t hide behind a podium or phone call. They need to see you to believe you. 3 parts story: The best drives are built on play-action passes, runs up the middle and quick slants — small gains that lead to a memorable score. Be a storyteller and utilize plot points like you would plays in your offensive drive: beginning, middle and a memorable ending. 2 parts visual aids: A boring, cluttered visual will halt your offense before it even reaches the line of scrimmage. Know the tools of the trade — slide decks, apps, whiteboards, idea boards, and even handouts — and how to transform them into a graphic masterpiece of persuasion. Check out our first eBook, The Little Black Book of Presentation Ideas, for the tools and how-to’s that will make your visuals sing.
8 Knowyouropponent. Betterthantheyknowthemselves. If you go into the game thinking you’re going to waltz past your opponent, you’ve got another thing coming. For every idea in your playbook, your audience will have a defense, offering up reasons why it’s doomed to fail. When crafting your presentation, brainstorm all possible objections and strategically insert proactive rebuttals—before someone can lay the hurt on your BIG IDEA.
9 Flow is vital to every drive to the end zone, as individual plays come together to build to a masterful, memorable finish. Organize your presentation so the BIG IDEA is the central theme, and the components of your presentation will build to a memorable crescendo. Catchy introduction of the BIG IDEA Background of how you arrived at the BIG IDEA Data on why the BIG IDEA is the best idea How the BIG IDEA will transform your business How to put the BIG IDEA into action Surprise, powerful ending Get into a groove.
10 If you want your BIG IDEA to become a winner, you have to sell some tickets and pop the popcorn. For presentations, this is all about the invitations and agenda. The invitation sets the scene and gets the crowd pumped up for the big game. Include the “who, what, when, why and where” and a concise agenda in your eye-catching invitation so you draw hyped-up fans, not irritated attendees. the tickets Sell the popcorn. &Pop
11 Now that you have your team ready and the tickets sold, it’s time to put your game plan into action. Stick to your plan like white on rice, but be ready for the defense to throw some surprises your way.
12 One play at a time.A common mistake, both on the field and during presentations, is not keeping your head in the game. Don’t skip ahead in your playbook just because you have a heckler in the crowd asking questions, interrupting your presentation or trying to monopolize the conversation. Smile and politely redirect their attention to the clock and the agenda.
13 THINK OUTSIDE THE POCKET Sometimes the defense throws something you’re not ready for and there’s no other way to move the ball than to get a little creative. Don’t be afraid to do some fancy footwork to keep your presentation on track. Stay focused on your BIG IDEA, take a deep breath and trust your instincts. • BRING IN TECHNOLOGY TO FURTHER YOUR CAUSE. Pull up an app or go to a website to answer a question or objection. In a web conference, show multimedia files and share your screen to make the presentation more dynamic and interactive. • SIT DOWN: STANDING UP IS FOR FORMAL PRESENTATIONS. If you need to encourage participation, sit down where everyone can see you while still positioning yourself as the leader at the head of the table. • BE QUIET. On rare occasions, simply remaining silent can be a powerful tool, especially when your audience is actually talking themselves into believing in your BIG IDEA. • ORDER PIZZA. Is your presentation so good it’s lasting longer than expected? Bring in food, drinks, frozen yogurt, candy or whatever you can get your hands on to keep the energy level of your team players elevated.
14 Callanaudible.BIG IDEAS become GREAT IDEAS when collaboration happens. If one of your fans raises an idea that makes your playbook even better, don’t be afraid to call an audible and encourage the new idea—schedule a follow-up brainstorm session to roll up your sleeves and propel your BIGGER IDEA into the end zone.
15 CLOCK MANAGEMENT With your BIG IDEA at stake, you cannot afford to get caught looking away from the clock. Schedule your presentations with the subject matter, format and audience in mind. 5 MINUTES: Share news or project updates quickly, often in a stand-up formation. 15 MINUTES: Present one small idea, explain briefly and schedule a follow-up once everyone can mull it over. 30 MINUTES: Present one BIG IDEA with a maximum three supporting ideas that will impact only a team or department. 45 MINUTES – 1 HOUR: Discuss one BIG IDEA, with multiple elements and deciding factors needed to make it work. This can often be the trickiest clock to manage because long presentations can quickly move from intriguing to boring. If the crowd is restless, don’t be afraid to skip the “Any more questions?” to keep your fans happy and coming back for more.
16 Punt or go for Sometimes it just doesn’t matter how solid your game plan is; you’re going nowhere fast. If you’re running into objections left and right or can’t sell the crowd, decide whether to punt or throw a Hail Mary. When to punt a Timing is not ideal within the big picture business strategy. a Crowd is sidetracked by other events or projects. a You have the wrong fans in the crowd. When to throw a Hail Mary a The primary decision maker says he/she has to leave the 1-hour presentation in 15 minutes. a The presentation has been rescheduled multiple times. a You know your BIG IDEA is THE IDEA that will propel your business into the future, but the game plan isn’t working. Sometimes it’s best to throw out the plays, trust your BIG IDEA and shoot for the end zone. the Hail Mary.
17 You’ve left it all on the field — in conference rooms, online meetings and brainstorming sessions. Now you can celebrate a win or recover from a loss.
18 Connect with fans. Every good player knows that great fans will stick with you during good times and bad. Great presenters know that the audience is the “twelfth man” that can take a good idea and propel it toward action. After every presentation, reconnect with individual audience members: from decision makers and managers to colleagues and executives. 1. Send a recap of the presentation with a “thank you and next steps” assigned to specific people by name. 2. If applicable, immediately follow the presentation with an invitation to any follow-up meetings or further presentations. 3. Speak to key attendees for their feedback. Make sure they share both the good and the bad, along with any ideas for improvements. 4. Give credit where credit is due. If one of the attendees has a great idea, give them credit for it in your next presentation. A loyal fan is one who feels like they are part of the team.
19 Watch the tape. A tried-and-true method for evolving into a powerful athlete is evaluating your performance after the game. Incorporate this technique into your presentation process. Recognize the great moments and identify the weak spots so you can throw them out completely or modify them in order to build a stronger overall presentation. + Record your live presentation using a video camera for face- to-face presentations or the recording features of a web conference or webinar product. + Ask someone impartial to provide sidelines commentary via extensive note-taking during the presentation. + Follow up with stakeholders for their thoughts, feedback and opinions post-presentation. + Invite your mentor to be a spectator and provide feedback as part of your long-term growth plan.
20 Planthenext campaign. A great coach knows there is always a next play, a next game or a next season. Focus your attention on the next steps needed to turn your presentation into the next BIG IDEA. Determine what your next step should be: • The same presentation with new stakeholders and/or decision makers. • A brainstorm session with creative thinkers and subject matter experts to build upon your idea. • A discovery meeting to determine the parts of the whole needed to advance your idea. • A planning session with the feet-on-the-street that will turn your idea into action. No matter what comes next, use everything you learn during the recap phase to make your next presentation even more powerful than the first.
21 game onNow it’s time to put on your uniform and get into the game. Take a deep breath. Focus on your BIG IDEA. You’ve done everything you can to make this presentation a winner. You’ve built your game plan and studied every play. You know the opponent. The dream team is in place. You’re ready. You’re ready to win. PGi’s presentation expertise has been featured on Mashable, CNNMoney, Fox News, TechCrunch, About.com and more. And all the fun presentation ideas are in our Learning Space. To become a powerful presenter, join us for the presentation revolution: Goodbye, Death-By-Slides. Hello, innovation, collaboration and BIG IDEAS. For more inspiration, visit our Presentation Ideas community.
22 PGi has been a global leader in collaboration and virtual meetings for more than 20 years. PGi’s cloud-based solutions deliver multi-point, real-time virtual collaboration using video, voice, mobile, web streaming and file sharing technologies. PGi solutions are available via desktops, tablets and mobile devices, helping businesses worldwide be more productive, mobile and environmentally responsible. PGi has a global presence in 25 countries and an established base of more than 40,000 enterprise customers, including 75% of the Fortune 100™. In the last five years, PGi has hosted nearly one billion people from 137 countries in over 200 million virtual meetings. For more information, visit PGi at www.pgi.com. For more on the PGi survey referenced in this eBook, visit http://experts.pgi.com/presentation-ideas-survey. DISCLAIMER PGi makes no representation or warranties in respect to the accuracy or completeness of this eBook. PGi specifically disclaims any and all express or implied warranties, including without limitation, warranties of merchantability, non-infringement, or fitness for any particular purpose relating to the contents of this eBook. PGi shall in no event be liable for any loss of profits or any other commercial damages, including but not limited to special, indirect, consequential, or other damages relating to the contents of this eBook or any reliance on the contents of this eBook. Links to Other Web Sites There may, from time to time, be links to a site that will allow you to visit other web sites that are not maintained by us. We are not responsible or liable for the content of those third party sites and make no representations concerning the information provided or made available on such sites nor the quality or acceptability of the products or services offered through any such sites. Links provided by us to such web sites are provided solely for your convenience and do not imply endorsement, sponsorship or recommendation by us of these other sites. ©Premiere Global Services, Inc. and/or its affiliates | PGi. All trademarks of third parties referred to in this eBook are the property of their respective owners.
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