presentation during AAG Denver Assembly

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Information about presentation during AAG Denver Assembly

Published on May 13, 2007

Author: GERONIMI

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Boutique Hotels in Montreal and the renaissance of the Vieux-Montréal

UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI Hotel Nelligan, 2003 Montreal Heritage and Tourism, a success story in the Old Montreal, the strategy of Boutique Hotels AAG 2005 Denver Presentation Martine GERONIMI

Guided tour Map UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI Click on the map !

UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI Sense of place and tourism, Old Montreal and its Boutique-Hotels In a historic place nearly abandoned by visitors ten years ago, we have been witnessing to a Renaissance of a district. Because of a conjunction of interests and goals between City managers and tourism industry, the district has attracted new rich residents and a new sort of hotels, that sort of luxurious and trendy, Boutique­-Hotels.

A very special environment… UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI Sense of place and tourism, Old Montreal and its Boutique-Hotels

GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department Historic city centre : A RARITY IN NORTH AMERICA Click on the picture

Landscapes in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department

Landscapes in Old-Montreal GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department

Places and streets in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department

Landscapes in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department

Streets in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department

A new product in Old Montreal Boutique Hotels UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI

Boutique-Hotels Story Boutique hotels are believed to have been invented in the early 1980s. Two of the first boutique hotels in the world opened their doors to the public in 1981: The Blakes Hotel in South Kensington, London (designed by celebrity stylist Anouska Hempel) and the Bedford in Union Square, San Francisco (the first in a series of 34boutique hotels currently operated under the flag of one of the most eminent players in the boutique hotel world today, the Kimpton Group). UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI GERONIMI

Boutique hotels are believed to have been invented in the early 1980s. Two of the first boutique hotels in the world opened their doors to the public in 1981:

The Blakes Hotel in South Kensington, London (designed by celebrity stylist Anouska Hempel) and the Bedford in Union Square, San Francisco (the first in a series of 34boutique hotels currently operated under the flag of one of the most eminent players in the boutique hotel world today, the Kimpton Group).

Boutique-Hotels Story in New York UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI In 1984, Ian Schrager opened his first boutique hotel in Murray Hill in New York City: the Morgans Hotel, designed by French stylist Andrée Putnam.

In 1984, Ian Schrager opened his first boutique hotel in Murray Hill in New York City: the Morgans Hotel, designed by French stylist Andrée Putnam.

Boutique Hotels in Old-Montreal Four new hotels will be inaugurated in 2002. The Hôtel Saint-Sulpice, a 108-apartment condo-hotel, opened in March on Le Royer Street at a cost of $19 million. The 28-room Galt Hotel, which cost $5 million, also opened in March on St Hélène Street. The 64-room Hôtel Nelligan, located on St Paul Street and estimated at $6 million, opened in May 2003. The Hôtel Le Saint-James have 61 rooms and opened in June 2003 on St Jacques Street at a cost of $18 million. GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department

Four new hotels will be inaugurated in 2002. The Hôtel Saint-Sulpice, a 108-apartment condo-hotel, opened in March on Le Royer Street at a cost of $19 million. The 28-room Galt Hotel, which cost $5 million, also opened in March on St Hélène Street. The 64-room Hôtel Nelligan, located on St Paul Street and estimated at $6 million, opened in May 2003. The Hôtel Le Saint-James have 61 rooms and opened in June 2003 on St Jacques Street at a cost of $18 million.

Boutiques-Hotel in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department Hotel Gault Hotel  449 Sainte-Hélène Street Montréal Le St-James Hotel  355 Saint-Jacques Street Montréal St-Paul Hotel Hotel  355 McGill Street Montreal

Boutiques-Hotel in Old-Montreal GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department

Travelers demand changing Travelers nowadays expect more than simply comfort and convenience. An increasing number of travelers prefer to be “surprised”. UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI

Travelers nowadays expect more than simply comfort and convenience.

An increasing number of travelers prefer to be “surprised”.

Let’s give you a definition… UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI The definition of a boutique hotel varies, especially among the hotel industry’ primary players. However, the majority of boutique hotel operators, creators, and owners can all agree on the following primary features of boutique hotels:

The definition of a boutique hotel varies, especially among the hotel industry’ primary players. However, the majority of boutique hotel operators, creators, and owners can all agree on the following primary features of boutique hotels:

What does it take to make a boutique hotel work ? UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI Differentiate with design Designing and selling a total environment (towels, coffee-table books, soundtracks - the Hotel Costes in Paris sells a CD with its lounge music created by an in-house DJ).

Differentiate with design Designing and selling a total environment (towels, coffee-table books, soundtracks - the Hotel Costes in Paris sells a CD with its lounge music created by an in-house DJ).

Boutique Hotels concept BH create experiences, urban theater, events. BH create a hotel to serve a lifestyle BH use experiential design strategies to create a total experience for their customers. A "world within a world." BH = the concept of center cities, avant-garde, cutting-edge design concepts Question : Are Boutique Hotels a "reaction to the global homogenization of cultures - the Gap-izing of the world - ? UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI

BH create experiences, urban theater, events.

BH create a hotel to serve a lifestyle

BH use experiential design strategies to create a total experience for their customers. A "world within a world."

BH = the concept of center cities, avant-garde, cutting-edge design concepts

Question :

Are Boutique Hotels a "reaction to the global homogenization of cultures - the Gap-izing of the world - ?

What does it take to make a boutique hotel work ? UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI Locating on the fringes , in edgy areas that are about to gentrify. Creating experiences , urban theater, events. Introducing new elements into the lobby, getting creative

Locating on the fringes , in edgy areas that are about to gentrify.

Creating experiences , urban theater, events. Introducing new elements into the lobby, getting creative

What does it take to make a boutique hotel work ? UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI Learning from fashion . Updating, reinventing, renewing each season. A boutique hotel is never "finished." Creating a hotel to serve a lifestyle . Appealing to customers seeking an "alternative" to the traditional norm

Learning from fashion . Updating, reinventing, renewing each season. A boutique hotel is never "finished."

Creating a hotel to serve a lifestyle .

Appealing to customers seeking an "alternative" to the traditional norm

Municipal level The third actor GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department

The efforts of Montreal As a Geographer, I consider that the new hotels symbolize the change of occupation and the new strong attractivity of the old-district. Moreover, the Montrealers are coming back to the center of their heritage city due to the Société de développement de Montréal UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI

As a Geographer, I consider that the new hotels symbolize the change of occupation and the new strong attractivity of the old-district.

Moreover, the Montrealers are coming back to the center of their heritage city due to the Société de développement de Montréal

Société développement de Montréal The Société de développement de Montréal 's mission is to contribute to the development of the City of Montréal by promoting its residential, commercial and industrial real estate, more specifically in the Old Montreal area. UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI GERONIMI

The Société de développement de Montréal 's mission is to contribute to the development of the City of Montréal by promoting its residential, commercial and industrial real estate, more specifically in the Old Montreal area.

The Bureau de promotion et de mise en valeur du Vieux-Montréal Bureau de promotion et de mise en valeur du Vieux-Montréal maintains ongoing and regular relationships with owners, promoters, investors and other stakeholders in the area of real estate development, in order to encourage the development of the area's immovable, whether it be for residential or commercial use. The Bureau pays particular attention to the rehabilitation of vacant or obsolescent buildings . UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI

Bureau de promotion et de mise en valeur du Vieux-Montréal maintains ongoing and regular relationships with owners, promoters, investors and other stakeholders in the area of real estate development, in order to encourage the development of the area's immovable, whether it be for residential or commercial use.

The Bureau pays particular attention to the rehabilitation of vacant or obsolescent buildings .

The Bureau de promotion et de mise en valeur du Vieux-Montréal The Bureau provides front-line services and information to people and companies interested in undertaking real estate development projects in Old-Montreal. It also ensures the promotion of various municipal and governmental programs designed to assist in the renovation, restoration and recycling of immovables in the historical district. Hotel Development in Old Montréal Financial Assistance Programs UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI

The Bureau provides front-line services and information to people and companies interested in undertaking real estate development projects in Old-Montreal. It also ensures the promotion of various municipal and governmental programs designed to assist in the renovation, restoration and recycling of immovables in the historical district.

Hotel Development in Old Montréal

Financial Assistance Programs

Recent Realization Saint-Sulpice Hotel 108 suites 12M $can The Bureau prepared and sold the land. Furnished environmental and archeological studies UQAM-Geography Department Copyright, 2005© Geronimi Martine.canada GERONIMI Combining condominium-style comfort and luxury hotel service, the first Condo-Hotel in Montréal has been developed in the tradition of the great European residences. Nestled against Notre-Dame Basilica, the Saint-Sulpice is located on the site of the historic former home of the soldier, fur trader and Seigneur Charles Le Moyne. Le Saint-Sulpice, 414 Saint-Sulpice Street, Montreal

Saint-Sulpice Hotel

108 suites

12M $can

The Bureau

prepared and sold

the land.

Furnished environmental and archeological studies

On the web Action Plan for Old Montreal Copyright, 2005© Geronimi Martine.canada GERONIMI UQAM-Geography Department

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