Presentation Creawell

75 %
25 %
Information about Presentation Creawell

Published on December 17, 2007

Author: brayrie

Source: slideshare.net

FLIRTing with the Crowds User-Generated Content & Crowdsourcing Sami Viitamäki TeliaSonera Finland 1 Friday, December 14, 2007 1

Sami Viitamäki? Friday, December 14, 2007 2

Agenda • UGC? • Crowdsourcing? • FLIRT? • Case Sonera Friday, December 14, 2007 3

“...various kinds of media content that are produced by end-users, (as opposed to traditional media producers such as professional writers, publishers, journalists, licensed broadcasters and production companies).” - Wikipedia 4 Friday, December 14, 2007 4

UGC = New Phenomenon? 5 Friday, December 14, 2007 5

6 Friday, December 14, 2007 6

7 Friday, December 14, 2007 7

8 Friday, December 14, 2007 8

UGC? Friday, December 14, 2007 9

10 Friday, December 14, 2007 10

2.0 11 Friday, December 14, 2007 11

12 Friday, December 14, 2007 12

13 Friday, December 14, 2007 13

UGC is evolutionary rather than revolutionary Mobile (Content, Portal and User Generated Content Social Networking UGC) UGC Internet Internet Distribution (Content, Portal and (Content, Portal and Channels Social Networking UGC) Social Networking UGC) TV TV TV (Video) (Video) (Video, Music, Chat) Pre-1995 1995-2005 2006 - Examples 14 Friday, December 14, 2007 14

Crowdsourcing? 15 Friday, December 14, 2007 15

Crowdsourcing? • Company Initiated • Goal Oriented • Active customer participation in organizational activities • Digital Channels • Wide scale 16 Friday, December 14, 2007 16

Friday, December 14, 2007 17

Friday, December 14, 2007 18

19 Friday, December 14, 2007 19

20 Friday, December 14, 2007 20

21 Friday, December 14, 2007 21

22 Friday, December 14, 2007 22

23 Friday, December 14, 2007 23

24 Friday, December 14, 2007 24

25 Friday, December 14, 2007 25

26 Friday, December 14, 2007 26

27 Friday, December 14, 2007 27

28 Friday, December 14, 2007 28

29 Friday, December 14, 2007 29

30 Friday, December 14, 2007 30

31 Friday, December 14, 2007 31

32 Friday, December 14, 2007 32

Friday, December 14, 2007 33

Activity areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales Friday, December 14, 2007 34

Activity areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales Friday, December 14, 2007 35

Activity areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales Friday, December 14, 2007 36

Activity areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales Friday, December 14, 2007 37

Activity areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales Friday, December 14, 2007 38

Activity areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales Friday, December 14, 2007 39

Activity areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales Friday, December 14, 2007 40

Activity areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales Friday, December 14, 2007 41

Crowdsourcing on pre-existing web communities Friday, December 14, 2007 42

Friday, December 14, 2007 43

Friday, December 14, 2007 44

Friday, December 14, 2007 45

Crowdsourcing by immigrant companies Friday, December 14, 2007 46

Friday, December 14, 2007 47

Friday, December 14, 2007 48

Friday, December 14, 2007 49

Creators Own/ Creation & IP transfer Tools of 3rd party/ Interaction & Legal Creation Hybrid Tools for Business Initiation RULES TOOLS the Area needs Company Organization FOCUS Scale Critics Connectors Capabilities Social Customer Extrinsic LANGUAGE Depth INCENTIVES Objects environment Objective Organization Nature of Extrinsic Intrinsic Presence Interaction Subjective Crowds Friday, December 14, 2007 50

“Itekki Tekisin” User Generated Advertising Campaign Aug - Sep 2007 Friday, December 14, 2007 51

Focus • Lift the brand’s relevance & flexibility and raise interest among young target groups • Gain street cred among the youth • Go to the people where they spend time - the web • Facilitate a fun form of communication • Deliver ‘My Sonera’ brand message - “Exactly the kind you want” • 20000+ visitors in a month • 200+ user generated ads Friday, December 14, 2007 52

Tools • A web-based ad creating tool • Open for anyone to use • Own pictures • Freely created copy text • MAX ‘ease of use’ * ‘freedom of expression’ Friday, December 14, 2007 53

Friday, December 14, 2007 54

Friday, December 14, 2007 55

Friday, December 14, 2007 56

They’re taking our brand... http://www.flickr.com/photos/nas-city/355756123/ Friday, December 14, 2007 57

Friday, December 14, 2007 58

Friday, December 14, 2007 59

Friday, December 14, 2007 60

Friday, December 14, 2007 61

Numbers • 34135 unique visitors • 3295 consumer artists • ~10% created something of their own • 3907 published works • 417 left unpublished • Average time spent on the site ~ 10 min. Friday, December 14, 2007 62

Some of the works... Friday, December 14, 2007 63

Friday, December 14, 2007 64

Thanks! Sami Viitamäki sami.viitamaki@teliasonera.com Friday, December 14, 2007 65

Add a comment

Related presentations

Related pages

John W. Creswell - Mixed Methods Research | Website for ...

Facilitated by John W. Creswell, PhD, and Micael D. Fetters, MD, MPH, MA, Co-Directors, Michigan Mixed Methods Research and Scholarship Program;
Read more

Entreprise Creawell, Site catalogue ou de commerce ...

Entreprise Creawell, Site catalogue ou de commerce électronique, Lyon, 69007. Rhone-Alpes Digital, annuaire des entreprises et prestataires dans les ...
Read more

iNTERNAL iMPACT | strengthening organizations from within

iNTERNAL iMPACT iNSIDER; Store; Services. Assessments. Core Value Index; ... Rent the complete presentation via Vimeo On Demand ($79) Protected: IBM Skills
Read more

Christian Counseling and Christian Counseling Resources

Counseling materials and links to Christian Counseling resources on the web. Materials for both Counselors and those seeking help. Scripture, books, links ...
Read more

Reporting outages and outage updates : EWEB

TOURS & PRESENTATIONS; FACILITY RENTAL; RECREATION; BUSINESS GROWTH & RETENTION PROGRAM; COMMUNITY CONNECTION; ... Reporting outages and outage updates.
Read more

Safe Harbor Christian Counseling | Christian Counselors in ...

Safe Harbor Christian Counseling provides christian-based, clinically sound counseling by professional counselors to individuals, couples, and families ...
Read more

ninodezign.com - ninodezign.com

ninodezign.com - Ninodezign is a blog dedicated for sharing knowledge, top quality open source resources for web developer and web designer daily . It ...
Read more

Using Technologies and Cooperative Work To Improve Oral ...

Official Full-Text Publication: Using Technologies and Cooperative Work To Improve Oral, Writing, and Thinking Skills: Voices from Experience on ...
Read more